Great as a source of truth on how you are performing within Google SERPs.
Use Cases and Deployment Scope
We use Google Search Console to monitor organic search performance and assess month-over-month and year-over-year growth. We also use it as our technical SEO health tool, alongside Ahrefs, to monitor the current state of our technical SEO and identify any pressing issues we need to address. Finally, we use search queries and page-level data to identify which terms are driving traffic and any gaps or opportunities we can capitalise on.
Pros
- Understanding your SEO performance and really drilling down into what keywords and pages are driving that performance.
- Understanding the internal linking and technical stability of your website.
- Understanding how your mobile site is performing and what needs to be fixed to give visitors the best user experience when accessing your website via a mobile device.
Cons
- Being able to easily split out brand and non-brand searches. This is a very manual process.
- Providing all search data in GSC rather than having to access this via the API.
Likelihood to Recommend
I have been using GSC for over 10 years now, and it has been a reliable source of truth for how your website's SEO is performing. Some scenarios where GSC is well suited: - Understanding what search queries are driving traffic - Drilling down to specific pages that are performing well in search and what keywords are driving that traffic - Understanding early if there are any technical issues with your website that need addressing - Flagging early if pages are not being indexed and why Scenarios where it is less appropriate: - Tracking the rankings of keywords for a specific keyword set - Doing deeper analysis into keyword trends or brand vs non brand.
