Must have tool for SEO
December 17, 2024

Must have tool for SEO

Namrata Agarwal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Search Console

I use Google Search Console to understand how my website is performing on search engine platforms. Google Search Console shares data and insights on how my website is doing across different parameters.

Pros

  • Google Search Console insights is a great feature which provides an overview of my top content, how my new content is performing, etc.
  • It gives detailed information around backlinks - who is linking to us, how many backlinks do we have, how is the internal linking within the website, etc.
  • I like the graph feature that shows how the website is performing overall in one month, three months etc. Seeing the graph can help us understand whether it is trending upward or downward and we can shift strategies accordingly.

Cons

  • I would love to be able to do Keyword Research within Search Console so that I can plan my content accordingly.
  • It would be great if we are able to get some customer information on what users are already looking for based on our industry. For example we are a natural skincare brand, it would be really helpful if Search Console told us what users are searching for that could be related to skincare industry.
  • N/A
  • Google Search Console sends out an email beginning of every month with all the details of how the site performed the month before. This is super helpful because we don`t need to remind ourselves to fix things on website. This monthly email is a great reminder and also making tweaks once every month is a great practice for long term SEO success.
  • Ever since we started using Google Search Console, we saw great improvements not just on our website but overall in our business. For example, we were naturally ranking well for one of our products and were also getting orders through Organic search. We got to know about this thanks to Google Search Console. This helped us figure out what are we doing well in that particular product page which we can then sort of replicate for other product pages and try to win there as well.
  • Just with the information that Google Search Console shares with us in terms of which pages are not ranking well or the ones that are trending downwards, we are able to fix those web pages and are able to generate sales without spending any money because Google Search Console is free to use.
Google Search Console is super easy to use. We just need to spend some time when we are initially setting things up and connecting our website. Once the setup is done, it pretty much runs on autopilot. It is working even while we are sleeping and it sends monthly performance reports. It is great to be able to automate this part of the work because of Google Search Console.
The best part about Google Search Console is it is FREE to use. However, the performance report shared by Google Search Console may not be as detailed as the one shared by Ubersuggest. Ubersuggest also has tons of other additional features and they have a free version too. I think I will need to use all the platforms such as Ubersuggest, Google Search Console, Moz etc. together and can`t work with just a single platform in isolation. This is the only way to make the most out of SEO and succeed in the long run.

Do you think Google Search Console delivers good value for the price?

Yes

Are you happy with Google Search Console's feature set?

Yes

Did Google Search Console live up to sales and marketing promises?

Yes

Did implementation of Google Search Console go as expected?

Yes

Would you buy Google Search Console again?

Yes

There are lots of tools and platforms that help us rank well on search engines. While that is helpful, we do need to know how those efforts paid off. This is where Google Search Console comes in. It is vital for every business or website trying to rank well on search engines to have Google Search Console so that they can track their performance and make necessary adjustments.

Google Search Console Feature Ratings

SEO
9.0
Keyword analysis
9
Backlink management
9
SERP ranking tracking
9
Page grader
Not Rated
Competitive analysis
Not Rated
Site audit / diagnostics
9
Site recommendations
9
Task management
Not Rated
SEO Channels
9.0
Local SEO
Not Rated
Social SEO
Not Rated
Mobile SEO
9
Global SEO
9
SEO Platform & Account Management
9.0
Multi-domain support
Not Rated
Integration with web analytics tools
9

Using Google Search Console

  • Helps us learn how to rank better on search engines
  • Helps build trust among our target customers
  • Helps improve our brand value

Evaluating Google Search Console and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use

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