Google Tag Manager Reviews
Google Tag Manager

Google Tag ManagerCompetitors and Alternatives

Most Commonly Comparedto Google Tag Manager

Best Google Tag Manager Alternatives for Small Businesses

Adobe Experience Platform Launch

Score 7.5 out of 10

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…

Higher Rated Features

  • Tag library
  • Ease of writing custom tags

Popular Integrations

Best Google Tag Manager Alternatives for Medium-sized Companies

Adobe Experience Platform Launch

Score 7.5 out of 10

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow…

Higher Rated Features

  • Tag library
  • Ease of writing custom tags

Popular Integrations

Tealium Customer Data Hub

Score 8.6 out of 10
Request a Demo

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Higher Rated Features

  • Tag Management
  • Tag library
  • Library of JavaScript extensions

Popular Integrations

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Higher Rated Features

  • Tag Management
  • Security
  • Ease of writing custom tags

Popular Integrations

TagCommander

Score 9.0 out of 10

TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.

Higher Rated Features

Customers are more satisfied with the features of Google Tag Manager than the TagCommander

Popular Integrations

Best Google Tag Manager Alternatives for Enterprises

Tealium Customer Data Hub

Score 8.6 out of 10
Request a Demo

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Higher Rated Features

  • Tag Management
  • Tag library
  • Library of JavaScript extensions

Popular Integrations

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Higher Rated Features

  • Tag Management
  • Security
  • Ease of writing custom tags

Popular Integrations

Ensighten Manage

Score 6.8 out of 10

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Higher Rated Features

  • Tag library
  • Page load times

Popular Integrations

TagCommander

Score 9.0 out of 10

TagCommander, from European company Commanders Act, is a tag management product designed to handle website tags - and also SDKs in a single SDK container - through a management interface without the need for technical expertise. The company has partnerships with WebTrends, Criteo, and over 200 tag solutions worldwide.

Higher Rated Features

Customers are more satisfied with the features of Google Tag Manager than the TagCommander

Popular Integrations