Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
$0
per month
Google Tag Manager
Score 8.4 out of 10
N/A
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is…
Universal GA is free to use, offers a good amount of data, and is relatively easy to use. Other products may not offer the detail needed (Google Tag Manager), or require payment (Adobe Target)
Google provides a wide suite of products that all tie into Google Analytics. Some that I use most often are Tag Manager, Ads and Datastudio. All of these connect directly with Analytics and allow me to accomplish my goals. For example, Ads will connect and show me what Ads are …
Google Analytics (free version) is typically my go-to recommendation for most companies. Small to medium size businesses, definitely. Larger organizations with need for a complex account structure / hierarchy and the need for highly customized analytics metrics, dimensions, …
We tested Webtrends and purchased Omniture (which we used for 2 years). Webtrends wasn't a good fit overall. Omniture was too cumbersome and expensive. The support was HORRIBLE and for a paid product it lacked some basic, no-brainer features.
Google Tag Manager is naturally the first one to implement as I use Google Analytics. However I do use the others too as they provide functionality that GTM doesn't. But you do also have to pay for some of these functions. I use these tools for growth hacker marketing, so …
We moved to GTM from a standard Google Analytics implementation. GTM is much more flexible and easier to make changes, especially as the changes relate to multiple sites and environments. While there is a learning curve when figuring out how to use GTM, I believe the change has …
Tag Manager works in conjunction with Google Analytics. I would describe analytics as a 101 level course, and Tag Manager as a 401 level course. Both are good, both are relevant, but one will far outpace the other as far as practical application and things that you will benefit …
GTM is very user-friendly, cost-efficient, and easy to implement, and it also provides the features needed for our team to be more efficient and agile.
Verified User
Analyst
Chose Google Tag Manager
We typically default to GTM since it is free and provides a majority of the benefits you are looking to achieve by implementing this kind of tool. The paid solutions are great but typically reserved for a more niche client base that has very specific needs.
Google Tag Manager is a little different than the other software we've used. This not only gives us the means for tracking our websites but it also tells us if we've implemented the tag correctly and how well the website has been performing after the tag has been implemented …
My subscription with Adobe comes with the full suite of their products, including DTM. I tried using their tag manager but found that it was much more challenging to use than Google Tag Manager. It also seemed more limited in the way it worked with our AdWords account, which …
Google Tag Manager does what others can't for Google Ads, for example. That's why it's a must-have for any website owner who plans to market their website. In addition, it makes the implementation of various other tracking tools very simple.
Google Tag Manager has many training resources online that our team relied on when recommending to clients why they should use GTM. It's one thing to share a recommendation with a client, it's another to be able to train them on it. I haven't seen these available resources for …
Google Tag Manager is slightly trickier to implement and involves more coordination with the client's website developer, but it's much more flexible and robust. The tagging and pixel structure that is native to the social platforms is perhaps easier to work with, but it's as …
We looked at Kissmetrics but we wanted an all-inclusive product that is fully integrated with Google Analytics, so we opted to go with Google Tag Manager. It's reassuring to know that our data will always be accurate, and can be accessed via one login (Google Analytics). This …
Google was free, powerful to use, and easy to pick up. We couldn't find any better reason to use it. I am sure there are advantages that some of the competitors have in the space, but for us, the ability to manage users and keep versions of changes, along with the familiarity …
5 reasons why Google Tag Manager has been chosen, and is finally a good choice: Cost to Customer, auto-event tracking, data layer customization and modularity, a library of built-in tags and variables, public documentation and community support.
GTM is powerful and free, don't need to pay more for the easy stuff. If you are a corporate guy with money to invest and really heavy use of advertising and analytics you may select Tealium. If you are a small or medium size company this [GTM] is the solution you are looking for.
On most of my projects I never felt the need to use another Tag Management System. One client from a finance sector, wasn't able to use GTM because it is a cloud service. We were looking for TMS which would be possible to host in own infrastructure, but we haven't found any …
Simpler to use and comes free of cost. It has enterprise level features and gives strong competition to any other TMS. If a company has Google Analytics or any other Google Suite product, GTM will easily integrate with it. The only reason I can think of as to why you should use …
Segment.io, unlike GTM, is able to handle server-side activities. However, GTM has a much nicer and more flexible integration with GA. Currently we are using both tools.