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GRIN Reviews and Ratings

Rating: 6.3 out of 10
Score
6.3 out of 10
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Community insights

TrustRadius Insights for GRIN are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

GRIN has revolutionized the way users manage their influencer programs, offering a comprehensive solution for tracking and optimizing influencer partnerships. Users have successfully utilized GRIN to streamline all aspects of their influencer marketing efforts, from tracking product stipends and revenue to analyzing key performance indicators related to influencer campaigns. With GRIN, users have been able to establish partnerships with a large number of influencers and track the return on investment of these collaborations individually and as a whole. This has proven especially beneficial during major events like Black Friday sales, where GRIN enables users to organize campaigns and leverage partnerships effectively, resulting in maximum ROI. Additionally, GRIN simplifies the process of reaching out to both new and existing influencers, eliminating the need for influencers to create an account or sign in. Users have also appreciated the prompt and supportive customer support provided by their dedicated support representative. By replacing multiple tools and manual processes like spreadsheets, Shopify, Gmail, and PayPal with a single software platform, GRIN saves users valuable time. It facilitates easy organization of creator lists based on performance across different social media platforms, simplifying the management of influencer campaigns. Furthermore, GRIN supports influencer marketing at scale by providing features such as creator categorization, influencer gifting, campaign organization, content collection, budget management, payment tracking, and reporting. Although users have found the search feature in GRIN less accurate for finding new creators, they consider it a valuable platform for managing influencer programs and achieving growth for their businesses.

Reviews

71 Reviews

GRIN deceived us

Rating: 1 out of 10

Use Cases and Deployment Scope

In my experience, GRIN used to be a great platform, with good customer service. Now they have no first-party data, no ability to deliver what's needed from an influencer platform. I wish they ended our contract when we asked them to, now it's just a waste of money on our end.

Pros

  • Syncing Influencer orders to shopify

Cons

  • The advertising of GRIN Up, which is their supposed replacement for creator search run by actual humans on the GRIN team - I think it is the worst possible feature where GRIN put its own team on manually finding influencers. In some cases they sent us "influencers" with no posts, some with no followers, it was like there had been no effort put into the process. If there are attachments, I will show the final output from the GRIN team here as well.
  • Beyond all of this, the way I believe they hid behind and misled us before the signing of our new contract was the most frustrating piece in the whole situation.
  • Instagram search and creator search was completely been taken off. These changes were not communicated to us before signing a new contract with GRIN. Our primary use case was discovering influencers, at this point I believe GRIN is a glorified order-placing application for customers that links to Shopify.

Likelihood to Recommend

GRIN at this point is just taking our money, without solving any problems for us. We're less productive than before, we used GRIN successfully for a year until I believe they misled us and got rid of all their key uses.

MM
Mohit Mehta
CEO (Chief Executive Officer) at Montserrat New York (1-10 employees)
Vetted Review
GRIN
3 years of experience
View profile

GRIN is a Must-Have!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use GRIN across all of my clients influencer campaigns. GRIN allows me to manage outreach, organize campaigns, ship product and submit payment in a timely manner. Regarding clients that have opted out of using GRIN, the process has been much less organized and has created numerous challenges throughout their influencer program.

Pros

  • Outreach: Creating sequences to send outreach monthly for each evergreen campaign.
  • Data & Analytics: Provide an in-depth overview of influencer analytics.
  • Payment: Easy payment process for influencer campaigns and commission payouts.

Cons

  • Would like the opportunity to trigger emails after the package has been delivered regarding content follow ups!
  • TikTok links show an error when being delivered on the influencers end.
  • Nothing else I can think of at this time!

Likelihood to Recommend

Personally, I believe GRIN has proved to be beneficial in all situations as I have worked on clients with and without GRIN. When not using GRIN to ship products, mange communication, etc., multiple challenges tend to arise. i.e. miscommunication in product selection, addresses being input incorrectly, payment not happening within net30.

BO
Brianna Olszewski
Influencer Specialist in Social Media at Blue Wheel Media (51-200 employees)
Vetted Review
GRIN
1 year of experience

Grin product review.

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use Grin to manage our influencer relationships. We also use it as a vetting tool for influencers who reach out to us. It is very helpful for staying organized as well as making payments. The reporting features help us decide how to adjust our program as it grows.

Pros

  • Integrates with Shopify to ship out influencer products.
  • Allows for customization of influencer campaigns to include a wide range of options.
  • Maintains all information in one place for ease of tracking.

Cons

  • We are having trouble with the social listening tool not pulling in content.
  • Emails from influencers not in Grin do not come through and need to be pulled up elsewhere.
  • No creator search for Instagram.

Likelihood to Recommend

While recent changes to Grin have been a bit challenging- I am impressed with the over all functionality. I also find the Grin community to be an invaluable resource and look forward to connecting with more people through the program.

VU
Verified User
Employee in Marketing (11-50 employees)
Vetted Review

The Truth About GRIN

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use GRIN everyday. I use GRIN when it comes any brand ambassador work, paid partnerships, monthly campaigns, etc.

The business problems the product addresses:

- Monthly Campaigns: creating and organizing our ambassador campaigns

- Consolidating Creators: keeping all the creators/prospects organized, making sure there are no duplicates or double conversations

- Shopify Connection: ease with creating orders and adding products

- Payments: sending/recording payments for our creators

- Recording Social Posts: YouTube, TikTok, Instagram

- Partnerships: Creating any individual partnerships

Pros

  • Organizing Creators: being able to have all our creators in one place and anyone in the brand/company can see - what this creator has been sent, how much revenue have the generated, what is the spend on each specific creator, seeing all social posts by the creator, etc.
  • Campaigns: having the ability to set up monthly, quarterly, yearly campaigns - this allows us to tailor each campaign towards monthly drops, promos, etc.
  • Payments: organizing payments through GRIN - this is so important because it allows us to keep track of everything regarding payment and keeping all payments in one place.

Cons

  • Recording IG Stories: with IG stories only being online for 24 hours does provide an obstacle when trying to save content
  • Shipping: Currently GRIN only allow us to add one shipping method, would love to see multiple shipping formats
  • Creator Friendly Portal: wish GRIN had a mobile app - this would change the game!

Likelihood to Recommend

I can keep this short and simple - GRIN is perfect for all influencer marketing. Helps our team keep ambassadors, paid partnerships, new prospects/creators, campaigns for drops/promos, sending/adding product & recording payments more organized!

GF
Gabriel Fernando
Ambassador Manager in Marketing at Cuts Clothing (11-50 employees)
Vetted Review
GRIN
3 years of experience

GRIN- An excellent tool for all-in-one influencer management!

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use GRIN to manage all aspects of our influencer program; this includes tracking product stipends, revenue, and other KPI's related to influencer marketing. Additionally, the program captures UGC from our creators, which we can repurpose for marketing efforts.

Pros

  • Identifying and onboarding new influencers
  • CRM - managing influencer relationships
  • Reporting performance of creator programs
  • Seamless integration with Shopify

Cons

  • Additional performance metrics (deeper click data, new customer data, etc)
  • Address potential attribution loss through common post-purchase upsell programs
  • Enhanced reporting available without additional cost

Likelihood to Recommend

GRIN is well suited for companies that are seeking an all-in-one solution for influencer program management and place a high value in repurposing UGC for marketing purposes. I would also say that GRIN makes sense for those who are aggressively scaling their influencer program and are planning on having at least 100-150 creators in the program.

GRIN would be less appropriate for companies who may not have a large influencer program and are merely seeking to track affiliate link/coupon code performance.

MV
Matt Vaden
Partnerships Manager in Marketing at Kion, LLC (11-50 employees)
Vetted Review
GRIN
1 year of experience

Serious game changer in helping our business achieve countless goals!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

I use GRIN to manage my relationships, partnerships, campaigns, and communications with influencers to create content for our social channels and marketing materials. The platform has been immensely helpful in supporting these business needs and supporting brand awareness and educating customers about product usage.

Pros

  • Content creation
  • Brand awareness
  • Marketing materials
  • New customer acquisition
  • Customer retention
  • Sales support

Cons

  • Contract specifics and documentation
  • Usage rights and contractual agreements
  • Document storage
  • Signing of contracts
  • Media monitoring and analytics

Likelihood to Recommend

GRIN is an exceptional platform for managing communication with creators and coordinating partnership and campaign agreements. It helps to store and manage all communications and present expectations for creators in one consolidated place. The step-by-step process makes it easy for creators to use and the dashboards are user-friendly, making it easy to monitor the progress of projects assigned.

AP
Amy Pellegrini
Senior Digital Marketing Manager in Marketing at Navitas Organics (11-50 employees)
Vetted Review
GRIN
3 years of experience

GRIN - 5 Stars

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use GRIN for the fulfillment of our influencer gifting, tracking content, organizing our platform, and analyzing influencer audiences. GRIN has been a great tool to communicate through newsletters to our influencers, as well as create collections for them to "shop."

Pros

  • Communication with Brand Partners
  • Integrates with Shopify for Influencer Gifting
  • Creating Campaigns and Tags to organize your influencer database

Cons

  • Content tracking, O-auth has been difficult for visibility

Likelihood to Recommend

GRIN is very useful for managing a large database of influencers because it automates tracking and organizes your program. We reached out to 400 new influencers to reach new audiences, GRIN has been a fantastic place for us to upload these new influencers as they respond, and give them gifts. We are able to tag those who enter into affiliates or who we'd like to add to our newsletter. We also can look back on what products we sent these influencers in the past.

JC
Jianna Casamento
Brand Partnerships Manager in Marketing at ABLE (11-50 employees)
Vetted Review
View profile

GRIN Influencer Platform

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use GRIN for our influencer program. Some of the business problems the product addresses is helping us manage and track influencer campaigns. We are able to track and see real-time results on the software. It facilitates creating briefs and contracts and keeping it all organized in one place. Also, allows us to pay creators through PayPal seamlessly.

Pros

  • Great customer service and support
  • User-friendly
  • Great for finding new influencers to work with

Cons

  • Better demographics report on potential influencers

Likelihood to Recommend

GRIN is a great tool for growing an influencer program. It is well-suited for those looking into expanding into the creator marketplace and creating campaigns. It helps streamline the process for an influencer manager and keeps everything in one place. GRIN might not be the best choice if you are planning on doing an ambassador program. Although it does have capabilities of tracking and creating codes, It works best for influencer campaigns.

VU
Verified User
Employee in Social Media (5001-10,000 employees)
Vetted Review
GRIN
2 years of experience

Perfect for handling intentional Influencer relationships

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Grin has been a huge help in managing our influencer relationships. It makes our relationships smoother and we've seen growth in our sales due to Grin and the features it offers. I highly recommend Grin to help manage your partnerships for your eCommerce business. Their support team is also 10/10 extremely fast and efficient.

Pros

  • Customer Support
  • Customization
  • Work Flow

Cons

  • notifications/alerts

Likelihood to Recommend

Grin is great for handling influencer relationships/partnerships. Grin helps keep all your details and communication in one place. When communicating with hundreds of influencers and handling individual relationships, Grin makes it easy to still make it feel personal and keep track of relationship history.

our company has not yet needed to use the recruit feature within grin so I cant vouch for that but love knowing that it's there if we ever do need help finding influencers.

VU
Verified User
Employee in Marketing (11-50 employees)
Vetted Review
GRIN
1 year of experience

GRIN for the win!

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use GRIN to meet creators in our industry and manage our partnerships. We have found many new partners through Grin's thorough search features. We are able to reach out to creators and easily onboard them to our affiliate program, stay in touch, gift products, and track our affiliate and paid sponsorship programs through GRIN.

Pros

  • Filtered search for finding appropriate influencers.
  • Manage partnerships.
  • Track conversions and pay commissions.
  • Gift products.
  • Manage paid sponsorships.
  • Report on affiliate program KPIs.

Cons

  • Alphabetize the affiliate link section.
  • functionality of Audience Reports.
  • functionality of filters when searching for current partners.

Likelihood to Recommend

GRIN is well suited to manage Affiliate and Paid Influencer programs with ease.

VU
Verified User
Manager in Marketing (51-200 employees)
Vetted Review
GRIN
1 year of experience