TrustRadius Insights for HubSpot Content Hub are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Strong SEO Capabilities: Users have praised the software for its robust search engine optimization features, which have proven to be beneficial for content creation and improving online visibility. The advanced SEO tools within the software enable users to optimize their content effectively, driving more organic traffic to their websites.
Effective Marketing Tools: Reviewers appreciate that the software comes fully equipped with a wide range of marketing tools, enhancing their ability to engage with and target their audience effectively. These tools empower users to create impactful marketing campaigns, leading to increased brand visibility and customer engagement.
Valuable Reporting Features: Customers value the reporting capabilities of HubSpot CMS Hub, mentioning that the detailed reports provided are instrumental in meeting their business needs and making informed decisions. The comprehensive analytics and intuitive dashboards help users track performance metrics accurately, enabling them to adjust strategies for better results.
Managing the corporate website's marketing requirements including building landing pages, forms and integrating with SFDC to make sure leads are transferred to our CRM.
Pros
form building
landing pages
website content buidling
Cons
automation using AI
improved landing page experience so as to not appear blatantly as a landing page
interactive forms to make users more likely to fill out their information
Likelihood to Recommend
low budget and simplification of toolset. While many companies do rely on various leaders in each category, HubSpot CMS Hub can bridge the gap to be an all-in-one offering to counter the major CRMs or host more video content to keep users in the hubspot ecosystem instead of bouncing to youtube or other places where media is hosted.
VU
Verified User
Account Manager in Customer Service (51-200 employees)
We have used it for at least 10 years within the business and used almost every single feature that it offers, from control of all our landing pages, emails and assets to the reposting aspect as well.
We control multiple brands within the business so we set it up to have standardisation across multiple businesses via templates which helped speed up content creation and delivery from a stretched team
Pros
Asset control is super easy if your willing to create folder structures that make sense
Drag and drop building elements are great, even if you create custom blocks
control of domains and how they link into your main system is super easy
Cons
the reporting tools could do with a little bit more granularity
the control of custom fields for contact data that then get linked into form and automations could do with fine tuning as sometimes they didnt come across
the ability to define contact groups for the content thats being created instead of allowing all and then marketing would be helpful
Likelihood to Recommend
If you need to spin up landing pages for launches quickly having a standard template that you can pull from and work on quickly is great. We launch products in multiple regions so we can copy the data across, change the copy quickly to suit the regional tone and push it out with minimal effort
I used it in a real estate agency to develop the main website, landing pages, and also the client portal. We had integration with the entire ecosystem between sales and customer service. The HubSpot CMS Hub was part of the comprehensive inbound marketing strategy. I also worked on the blog and articles there.
Lo usaba en una inmobiliaria para desarrollar el sitio web principal, landing pages, también el portal del cliente, teníamos una integración con todo el ecosistema entre ventas y atención al cliente, el HubSpot CMS Hub formaba parte de la estrategia integral que se tenía de marketing inbound, igual trabajaba el blog y artículos ahí.
Pros
Content personalization based on CRM data, dynamic content based on forms.
Workflow automation with integrated forms, which directly records the information of the user who fills out the form in the CRM, creating a contact or sales opportunity.
Drag-and-drop visual editor allows for easy page creation, and the templates offered are also functional.
personalizacion del contenido basado en los datos del CRM, contenido dinámico basado en los formularios.
Automatizacion de workflows con formularios integrados, que se registra directamente la informacion del usuario que llena el form en el CRM, creando un contacto u oportunidad de venta
Editor visual drag and drop, permite facilidad de creación de las paginas y los templates que ofrecen también son funcionales.
Cons
Less flexible blogging features, does not allow as many plugins as WordPress
Limited version management and change control; without enterprise, changes and templates are only visible live.
Template editor with Hubl is still complex, coding knowledge is required.
Funcionalidades de bloggin menos flexibles, no permiten tantos pluggins como wordpress
Gestion de versiones y control de cambios limitado, sin enterprise los cambios y plantillas solo se ven en vivo.
Editor de plantillas con Hubl aun complejo, se requiere tener conocimientos de codigo.
Likelihood to Recommend
If you're going to use the entire HubSpot ecosystem, it could work, but I'm still a WordPress supporter. The truth is that editing themes or templates was very complex for me and limited to what the templates provide, unlike when I use Elementor and can build custom pages from scratch with drag and drop.
si vas a usar todo el ecosistema de hubspot podría funcionar pero yo sigo siendo partidaria de wordpress, la verdad es que la edición de temas o plantillas me resulto muy complejo y limitado a lo que dan las plantillas, no como cuando uso elementor y puedo construir paginas personalizadas desde 0 con drag and drop.
<i>This review was originally written in Spanish and has been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.</i>
In my agency we use HubSpot to make a web pages on an easy way because this platform already has custome template also to SEO optimization with this platform me as a community manager is super easy manage the different content account and increase web traffic as agency is something that we need to keep happy to our client.
Pros
Create web pages so easy the platform is so intuitive
More visibility online
Generate leads this is so important to measure the success of specific content
Cons
That you can not fix this platform with another, will be useful
The support help is not always fast or no alwalys responds to our complaints on site
Maybe the interface could be not to intuitive
Likelihood to Recommend
I think this platform is so good to the people who work as a community manager because it help you to manage different accounts and increace its traffic what means that you are making a good work and the client will be happy with this, but sometimes could be difficult the interface and maybe is more easy to use Wordpress.
HubSpot CMS Hub is a great tool for building marketing-based websites that attract customers and promote conversions. My primary use of HubSpot's CMS has been with nonprofits raising donations online. In every instance, as long as the CMS has been implemented thoughtfully and strategically, HubSpot has helped facilitate massive increases in marketing leads and donation increases. With HubSpot's new pricing model the entry-level subscription is entirely free! This is a bold move that I am incredibly grateful for my smaller clients whose budgets are small.
Pros
Drag & Drop Website Building
Marketing Funnel Integration
Customer Support
Cons
Website Template Marketplace
Random Support Blackout Periods
Pricing Model Increases Between Subscriptions
Likelihood to Recommend
HubSpot CMS Hub is a great fit for $1 Million+ orgs looking to take the next step in their online marketing and presence. If you need a more streamlined approach to your website, with more purposeful tools to convert online visitors, HubSpot CMS Hub is definitely at the top of the list. The only scenario where HubSpot CMS Hub would not work well is for e-commerce sites looking to sell directly on their main site. HubSpot does not cater to e-commerce and would be a poor fit for online stores selling their products.
The Hubspot CMS hub has been primarily used for: 1. Creating website and marketing landing pages; 2. Creating newsletters through the design manager. Hubspot has our entire user database, and it is easier for us to categorize users by their product and website behaviour and accordingly target them. It is good to have everything customer-related in one spot. Recently, we've added podcasts to our marketing strategy, so Hubspot will be very helpful in deploying those.
Pros
Design Manager helps you design decent web pages and emails with less effort. Hubspot's designer manager is one of the best and most powerful yet easy to use.
Hubspot allows you to host your website and landing pages, which ensures that your marketing campaigns' conversions are correctly attributed.
Hubspot allows you to host your website and landing pages, which puts all your pages under one roof and makes them easier to manage and deploy.
Cons
Hubspot's blog editor isn't that great. We ended up building our own CMS specifically for blogs using Strapi.
Working collaboratively with the design manager isn't possible. It would be nice if there were a way to get feedback from the team.
Likelihood to Recommend
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.
VU
Verified User
Program Manager in Product Management (51-200 employees)
HubSpot CMS Hub helped us in below cases. 1. Marketing automation 2. Lead Management 3. Sales Automation 4. Database management
Pros
CRM integration
Smart content and Dynamic lists
Ease of use
Lead intelligence
Deduplication feature
Automated Workflows
Cons
Design and Development flexibility
Multilingual limitation
Lack of more advanced workflows
Likelihood to Recommend
I think HubSpot CMS Hub suits well when we need all in one platform like CRM tool, Marketing Automation and Sales Automation at one place and easy navigation and easy to use but it is less appropriate when use case is by larger companies where more advanced workflows are required.
We use HubSpot CMS as webinar and AD landing pages. The idea is to generate leads directly and let HubSpot collect data points directly versus the usual approach where marketers add HubSpot script to the main website. The pages are easy to make it you're able to get the right theme but they're not too customisable. I recommend these pages as a stop gap till you get your website up to speed.
Pros
Lowcode website builder
Themes
Integrations
Cons
The new builder experience is subpar
More customisations
Better SEO
Likelihood to Recommend
HubSpot CMS is great to quickly get web pages up and running. It tracks data points well and does what it advertises. I recommend you to use it when in smaller teams where there's not enough web development bandwidth or at larger orgs where it takes a while to get a page out.
I use HubSpot to manage around 5000 contacts for my territory. Contact information, tracking communication (emails, calls, meetings, unique notes for the contact or company) and associated deals. This is extremely helpful for refreshing one’s memory when reaching out again for future follow up and/or for other employees to view and pick up where the last staff left off. The automation feature for repetitive email templates and sequences of tasks is extremely helpful and efficient in doing my job. Work flows can also serve to be efficient and helpful in updating information or assigning a task. Pulling specified lists of contacts for reaching out or mailings is an ease. This software is very user friendly and easy to learn.
Pros
Sequences
Templates
Workflows
Storing information
Cons
Ability to add some property fields specific to individual companies that use the software.
Being able to mass email items in task list for multiple tasks that are the same but on different contacts.
I am the account executive here using HubSpot every day. It runs our pipeline and is where we implement all of our notes/data. Extremely helpful tool that consolidates information and helps us run our sales team. Sales can get really messy with information in many different places, but HubSpot is essential in our consolidation and metrics we keep for employees.
Pros
Organization
Data
Outbound emails/Sequencing
Cons
Tools are sometimes limiting for data reports
data reports
Sequencing has gotten worse over my 2 years. Templates are super strange.
Likelihood to Recommend
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team.
HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively.
