Helps Achieve Outstanding Twitter Performance
Rating: 10 out of 10
IncentivizedUse Cases and Deployment Scope
Insightpool is used by several members our integrated marketing team to boost registration at events, drive leads, and continuously build and nurture our relevant follower base on Twitter.
Pros
- Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
- Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
- The personalized and targeted approach is well-received and prompts engagement from the people we care about.
Cons
- Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
- The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
- Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
Likelihood to Recommend
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
Vetted Review
10 years of experience