Invaluable insights for Paid media campaigns and activities worldwide
Use Cases and Deployment Scope
With the best will in the world, the most important starting point is to have a clear understanding of the situation when going into any campaign, and Kantar Advertising and Paid Search Intelligence has truly helped in this regard. Within the group part of my role is to support auxiliary divisions and their partners to move forward with services like Kantar Advertising and Paid Search Intelligencer's and this is one of the best
Pros
- Agility
- User interface
- ROI from improved Paid media Performance
Cons
- Help and support agents
- Timely updates at times, not on par with others'
- Lack of intuitive recommendations feature / insights manager
Most Important Features
- User interface
- Competition analysis
- Global reach
- Agility
Return on Investment
- Increased ROI 10x compared to previous solution in first two years
- Improved market share of partner brand ahead of expectation
- Opened up confidence of branching out into new markets internationally
Alternatives Considered
BrandVerity