What is Kiito?
Kiito is an ecommerce analytics, marketing attribution and profit reporting platform designed to show what an online store actually earns — not only what it sells. It combines store orders, advertising data and business costs in one dashboard, then calculates profit after ad spend, product costs, refunds, shipping, fulfilment, payment fees and fixed operating expenses.
Key features
Kiito connects advertising activity to actual store orders, reducing reliance on the modeled conversion figures reported by ad platforms. Merchants can analyse revenue, costs and profit by product, variant, sales channel, campaign, individual ad, keyword, shipping method and payment method.
The platform also provides customer lifetime value analysis, first-order and repeat-order profitability, break-even ROAS, cost breakdowns and performance reporting across connected advertising platforms.
Benefits and differentiators
Unlike ecommerce dashboards focused mainly on revenue, gross margin or platform-reported ROAS, Kiito is built around complete profitability. Its marketing attribution and ad tracking data help merchants identify which campaigns and ads generate real store sales and which only appear successful inside an advertising platform.
Kiito can help businesses:
- Identify products, campaigns and ads that lose money;
- Move advertising budgets toward profitable activity;
- Detect margin loss caused by refunds, shipping, fees or fulfilment;
- Understand whether repeat purchases compensate for an unprofitable first order;
- Determine the ROAS required to cover both variable and fixed costs;
- Monitor profitability without combining data manually in spreadsheets.
Potential ROI
The financial value depends on store size, advertising spend and the decisions made from the data. As an illustrative example, eliminating 2% of wasted spend from a monthly advertising budget of $50,000 would save $1,000 per month. Improving net margin by one percentage point on $100,000 in monthly revenue would also add $1,000 in monthly profit.
Integrations and setup
Kiito integrates ecommerce order data with major advertising platforms, including Meta Ads, Google Ads, TikTok Ads, X Ads and Reddit Ads. It is intended for merchants, ecommerce managers and marketing teams that need accurate ecommerce reporting, product profitability analysis and order-based marketing attribution from one system.
