Reddit for Business

Reddit for Business is a platform offered by Reddit Inc. that aims to assist businesses in advertising and engaging with Reddit's diverse and passionate community of users. According to the vendor, this platform provides various ad formats and targeting options to help businesses reach their target audience and achieve their marketing goals. It is designed to be suitable for businesses of all sizes, from small startups to large enterprises. The following features are highlighted by the vendor:

Advertise: According to the vendor, businesses can reach a diverse and passionate audience of over 500 million monthly visitors globally. They can target their ads based on interests, communities, and keywords. The platform offers various ad formats, including text ads, image ads, video ads, carousel ads, and conversation placements.

Targeting: The vendor claims that businesses can reach specific communities on Reddit based on users' interactions and interests. They can target users based on their interests, demographics, and device. Custom audiences can also be utilized to re-engage with high-intent audiences.

Measurement and Reporting: The vendor states that businesses can track key actions and events with the Reddit Pixel on websites and mobile apps. Detailed reporting and metrics are available to understand campaign performance. The platform allows businesses to optimize performance based on timely data.

Ad Formats: The vendor claims that businesses can promote their message with text ads that are simple to launch. They can make their message stand out with image ads and engage the audience with compelling video ads. Carousel ads can help maximize ad space and build a deeper relationship with the audience. Additionally, conversation placements beyond the Reddit Feed can drive incremental reach.

Control and Brand Safety: According to the vendor, businesses have control over where their ads appear with granular targeting options. They can ensure brand safety through exclusion and ad placement features. The platform allows businesses to maintain control over their messaging and ad placements.

Reddit Insights: The vendor suggests that businesses can gain insights into Reddit's unique and influential communities. They can understand how Reddit influences consumer behavior in various industries. This can help businesses learn about the passions and interests of Reddit's diverse user base.

Reddit Studios: According to the vendor, businesses can access on-demand videos and resources to learn about Reddit and its advertising platform. They can receive guidance on creating and optimizing campaigns and stay up-to-date with the latest trends and best practices on Reddit.

Speak with an Expert: The vendor offers personalized guidance from Reddit ads experts. Businesses can get assistance with campaign setup, optimization, and performance tracking. The vendor claims to provide recommendations tailored to the business goals and budget of each client.