Kochava

Score10 out of 10

20 Reviews and Ratings

Community insights

TrustRadius Insights for Kochava are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors. Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform. Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.

Reviews

4 Reviews

It supports a fantastic data market that places a premium on mobile devices.

Rating: 9 out of 10

Incentivized

January 28, 2022

Use Cases and Deployment Scope

It is useful for a variety of tasks, including app monitoring, push notification app analysis, consent management, and deferred deep linking, to name a few. It also offers a complete SDK for a general application, as well as several application areas including retention, user acquisition, and analytics/BI. It allows us to analyze advertising, clicks, installs, audience engagement, and most importantly, leads. The platform provides real-time relevant data for Android and iOS and can be integrated into mobile apps via an SDK.

Pros

It is a very comprehensive attribution tracking solution that can monitor both mobile apps and web versions, includes an organized dashboard that provides us with important data.

Cons

Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

Likelihood to Recommend

Beneficial for creating a quarterly report of top-quality campaign data sources for the company's marketing department, integrated with networks and publications. It is a marketing solution that is being used to manage and analyze data from mobile application campaigns. You're also helping employees accomplish difficult tasks while keeping company data protected.

Pierre Rharib Lamo

Java Software Engineer in Engineering at Firstcom Solutions Pte Ltd (51-200 employees)

Vetted Review

2 years of experience

View profile

It facilitates an excellent data market that prioritizes mobile devices.

Rating: 8 out of 10

Incentivized

January 25, 2022

Use Cases and Deployment Scope

We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a comprehensive SDK for a global application and various application sectors such as retention, user acquisition, and analytics/BI. Kochava provides the ability to research advertising, clicks, installs, audience engagement, and most importantly, leads. The platform offers extremely useful real-time statistics for Android and iOS, and can be incorporated into mobile applications via SDK.

Pros

Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

Cons

Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.

Likelihood to Recommend

Kochava is effective because it is integrated with networks and publishers, making it useful for compiling a quarterly report of the best sources of high-quality campaign data for the company's marketing department. Kochava is a handy marketing tool for running mobile app campaigns and analyzing data. Kochava assists employees in completing their demanding duties while also ensuring the security of business data.

Mark Belliard Cheong

STIC Director in Information Technology at Anacle Systems Limited (51-200 employees)

Vetted Review

2 years of experience

View profile

Kochava - the Good, the Bad and the Ugly

Rating: 3 out of 10

Incentivized

November 5, 2020

Use Cases and Deployment Scope

We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time

Pros

Tracks attributed installs and events
Customer service is not bad

Cons

Hard to pull reporting
often tracking issues, and advertisers seem to have a hard time integrating
lack of visibility on many events, and poor fraud detection

Likelihood to Recommend

We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports

Verified User

Account Manager in Marketing (51-200 employees)

Vetted Review

2 years of experience

Great product for link tracking and attribution

Rating: 8 out of 10

Incentivized

October 21, 2019

Use Cases and Deployment Scope

Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.

Pros

Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
Attribution of channels basis last click, first click etc.
Analytics, Insights, user CAC and LTV etc.

Cons

The dashboard is still basic as compared to other competition, can be improved.
It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
Rest all is good.

Likelihood to Recommend

It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc. It's not suited if you aren't doing any marketing spends on paid channels.

Verified User

Vice-President in Marketing (51-200 employees)

Vetted Review

2 years of experience

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