Great product for link tracking and attribution
October 21, 2019
Great product for link tracking and attribution
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Kochava
Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.
- Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
- Attribution of channels basis last click, first click etc.
- Analytics, Insights, user CAC and LTV etc.
- The dashboard is still basic as compared to other competition, can be improved.
- It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
- Rest all is good.
- It's helped increase user LTV through selection of right marketing channels.
- It's helped decrease CAC through attribution tracking.
- It has taken a lot.of tech bandwidth for integration.
Do you think Kochava delivers good value for the price?
Yes
Are you happy with Kochava's feature set?
Yes
Did Kochava live up to sales and marketing promises?
No
Did implementation of Kochava go as expected?
Yes
Would you buy Kochava again?
Yes