Kochava - the Good, the Bad and the Ugly
November 05, 2020

Kochava - the Good, the Bad and the Ugly

Anonymous | TrustRadius Reviewer
Score 3 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Kochava

We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time
  • Tracks attributed installs and events
  • Customer service is not bad
  • Hard to pull reporting
  • often tracking issues, and advertisers seem to have a hard time integrating
  • lack of visibility on many events, and poor fraud detection
  • We have had issues with quality due to the poor reporting
  • Lost several opportunities based on lack of visibility
  • not user friendly dashboard, and therefore harder to use than other common platforms
Honestly, Kochava is at the bottom of the haystack as an MMP, and we often only use it when it is suggested by our clients. However, if we start to see improvements we will consider using them more often. As of now, it is not competitive with the aforementioned platforms.
Not user friendly, poor reporting.
Kochava has good support via email, however their platform is not supportive and not user friendly. Constantly starting tickets is time consuming and ineffective.

Do you think Kochava delivers good value for the price?

No

Are you happy with Kochava's feature set?

No

Did Kochava live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Kochava go as expected?

Yes

Would you buy Kochava again?

No

We prefer other attribution platforms other than Kochava, since Kochava has poor visibility, it is not user friendly and does not provide detailed reports