Name: Kochava
Rating: 10 (20 reviews)
Author: Kochava

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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### Marketing Attribution
Users consistently highlight Kochava's marketing attribution capabilities as a key strength of the platform. They appreciate the ease of tracking attribution across various campaigns and channels, enabling them to make informed decisions about their marketing strategies. The ability to analyze attribution data accurately and efficiently has been instrumental in optimizing marketing spend and improving campaign performance. Kochava's comprehensive attribution tracking features have garnered positive feedback from users, emphasizing its importance in their marketing efforts.

### Campaign Management
Users consistently praise Kochava for its robust campaign management capabilities, highlighting its effectiveness in tracking campaign performance, optimizing campaigns, and providing real-time analytics. The platform's ability to centralize reporting from various media channels and streamline campaign setup and tracking processes is highly valued by users. While some users express minor concerns about the complexity of campaign and segment structures, overall sentiment towards Kochava's campaign management remains positive.

### Ad Optimization
Users consistently highlight Kochava's ad optimization features as a key strength of the platform. They appreciate the ability to track and analyze campaign performance across various partners and networks, enabling them to make informed decisions to enhance their advertising strategies. While some users mention minor drawbacks such as the lack of bulk upload options for tracker updates, the overall sentiment leans towards the effectiveness and efficiency of Kochava's ad optimization tools in maximizing ROI and driving successful campaigns.

### App Performance Tracking
Users unanimously praise Kochava's robust app attribution and tracking capabilities. They appreciate the detailed insights provided by Kochava, allowing them to track app downloads, in-app behaviors, and app performance metrics effectively. The platform's ability to standardize data across different app platforms and offer real-time analytics is highly valued by users. Despite some minor drawbacks, such as delays in event reporting, users find Kochava's app performance tracking to be a reliable and essential tool for their mobile app management needs.

### User Behavior Analysis
Users generally appreciate Kochava's robust user behavior analysis features. The customizable options and detailed insights into user interests and behavior are highlighted as key strengths. Customers find value in the ability to track and improve fraud analysis, with the platform offering a range of tools for in-depth investigation. The reporting metrics provide users with confidence in managing and optimizing their products based on user data. Additionally, the platform's focus on understanding user behavior and addressing issues promptly is well-received by customers.

### Conversion Tracking
Users unanimously praise Kochava's robust conversion tracking capabilities. They appreciate the detailed insights provided by Kochava, allowing them to optimize their campaigns effectively. The ability to track various custom conversion events within the app has been highlighted as a key feature that aids in evaluating the success of advertising efforts. Kochava's real-time analytics and comprehensive reporting tools have been instrumental in helping users identify the most effective creatives and publishers driving conversion activity.

### Mobile Analytics
Users consistently praise Kochava for its robust mobile analytics capabilities. They appreciate the detailed insights provided by the analytics tools, allowing for data-driven decision-making. Despite some minor drawbacks such as the clunky interface and the lack of data import functionality from other tools, users find value in Kochava's ability to track and attribute mobile actions effectively. The platform's customer service and support are highlighted as strong points, offering assistance in optimizing campaigns and understanding marketing spend efficiency. Additionally, users find the fraud monitoring features and ease of data integration beneficial for creating customized reports and gaining valuable insights into mobile app performance.

### Real-Time Analytics
Users consistently praise Kochava for its real-time analytics capabilities, highlighting the ability to pull reporting instantly and the helpful dashboards for quick campaign performance insights. However, some users have expressed concerns about the delay in event tracking, suggesting that real-time updates could be improved. Despite this, the overall sentiment leans towards Kochava's real-time analytics being a valuable feature for users seeking timely and accurate data for their campaigns.

### Performance Insights
Reviewers unanimously praise Kochava's performance insights capabilities. Users appreciate the real-time reporting and dashboards that facilitate quick campaign performance assessment. However, some express concerns about the company's occasional diversions from its core business, which may impact the enhancement of its performance insights functionality. Despite this, the general consensus leans towards positive feedback regarding the valuable insights provided by Kochava's performance insights tools.

### User Acquisition and Retention
Users consistently highlight Kochava's user acquisition and attribution features as key strengths of the platform. The ability to accurately attribute app installs to specific sources has been a game-changer for many, providing a clearer understanding of campaign effectiveness. Kochava's holistic approach to attribution and analysis has streamlined the process, reducing duplication in reporting and simplifying the tracking of app installs and user behavior. Additionally, the platform's capability to build complex audience segments based on in-app behavior has significantly supported remarketing efforts, enhancing user retention strategies. Users appreciate the platform's ability to provide a fair and transparent attribution system, offering a reliable source of truth in a landscape filled with varying analytics tools.

### Push Notifications
Users have expressed satisfaction with Kochava's push notification capabilities, citing its effectiveness in engaging audiences and driving app downloads. However, some users have noted areas for improvement, such as the need for enhancements in the Campaign Manager UI to streamline push notification and landing page features. Despite these minor concerns, the consensus leans towards Kochava's push notifications being a valuable tool for user engagement and activation.

### Audience Segmentation
Users consistently praise Kochava's robust audience segmentation capabilities. They appreciate the ease of creating custom and granular audience segments, allowing for precise targeting. The ability to filter audiences based on demographics and geographic locations is particularly valued for efficient targeting. Despite some challenges with unique device IDs constantly changing, users acknowledge the real-time updates that ensure accurate and relevant statistics. While some find the campaign and segment structure confusing, the overall sentiment leans towards the effectiveness and versatility of Kochava's audience segmentation features.

Users of Kochava have found the software to be invaluable for a wide range of use cases. One of the key benefits is its ability to simplify mobile attribution and improve the allocation of ad dollars. Users have reported being able to cut out fraud and gain more accurate insights into their marketing efforts, allowing them to optimize their campaigns and achieve better results. Another important use case is deep linking, which enables users to guide their customers to specific pages within their app, enhancing the overall user experience. Kochava also helps with push notifications, allowing users to send targeted messages to engage and re-engage their app users. Additionally, the software provides comprehensive analytics and data analysis capabilities, enabling users to track app installs and sources accurately, monitor daily volume, and optimize campaign spending for better ROI. The platform's holistic attribution and analysis features have been praised by users as they reduce reporting duplication that occurs when relying on numerous partners. Other notable use cases include in-app event tracking, MAU/DAU analysis, and audience building based on in-app behavior. Overall, Kochava has become a go-to solution for mobile marketers looking to drive success through efficient attribution, smart targeting, and data-driven decision-making processes.

Users highly recommend Kochava for mobile app advertising. They suggest utilizing someone with SQL knowledge to fully leverage the capabilities of Kochava. It is advised to have a good understanding of the data that will be received from Kochava. These recommendations highlight the effectiveness of Kochava for mobile app advertising and emphasize the importance of utilizing SQL knowledge and understanding data for optimal use of the platform. Users also praise Kochava's customer service and find its user experience easy, making it a valuable choice for organizations doing mobile advertising.

Reliable and Comprehensive Attribution Tracking: Many users have praised Kochava for providing reliable and comprehensive attribution tracking. They appreciate the ability to track campaign spending and improve conversion rates using the platform's robust tracking capabilities. 
Outstanding Customer Service: Several reviewers have highlighted the outstanding customer service provided by Kochava. Users find their representatives to be responsive, friendly, and prompt in their responses. The exceptional support enhances the overall experience with the tool and sets Kochava apart from other software vendors.
Ease of Use and User-Friendly Setup Process: A common sentiment among users is that Kochava is easy to use and has a user-friendly setup process. They find it simple to implement on web pages and mobile apps, making it convenient for them to get started quickly. This ease of use contributes to a positive user experience with the platform.
Overall, reviewers appreciate Kochava's reliable attribution tracking, outstanding customer service, and user-friendly nature of the platform.

Outdated and Clunky User Interface: Several users have expressed frustration with the outdated and clunky user interface of Kochava. They find it difficult to navigate and understand, as it shows too much overwhelming information. Furthermore, some users have mentioned that the interface undergoes frequent changes, requiring them to learn the new UI on their own or receive updates by logging in.

Lack of Adequate Documentation: Users have complained about the lack of sufficient documentation provided by Kochava. This makes it challenging for them to set up certain functionalities, resulting in a difficult setup process that often requires extensive support from the Kochava team. The presence of different partner requirements further complicates this process.

Limitations in Analytics Functionality: Some users have highlighted limitations in the analytics functionality of Kochava. They mention that there are restrictions on the number of IDs that can be used in the explorer, forcing them to build queries instead. Additionally, they find it frustrating when the analytics interface resets whenever the page refreshes, leading to interruption and inconvenience during data analysis.

Zero

Growth

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics

Google Analytics 360

Kochava

Mobile Analytics Tools support analysis of mobile and web applications and may correlate data across different applications and platforms. Mobile web analytics platforms supply insights about how site visitors using applications via smartphones or tablets experience the app in their mobile device's browser. App analytics for native smartphone applications allow developers to study user interaction with the app, and leverage this data to guide development.

Mobile Analytics

Likelihood to Recommend

Usability

Support Rating

Kochava is a provider of mobile attribution and analytics software, serving large global brands, agencies and games to promote their apps. The company was founded in 2011 and is headquartered in Sandpoint, Idaho.

m/OS

Java Software Engineer

Kochava 2022-01-28 04:50:45

Influ2

AnalyticOwl

InfiniGrow

STIC Director

Kochava 2022-01-24 21:19:17

Everflow - Partner Marketing Platform

Kochava 2020-10-27 10:52:41

Kochava 2019-10-16 14:06:49

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Team members

Customer support

Getting started

Hard time

Steep learning curve

Contact lists

Time getting

Bit complex

Difficult at first

Less experienced

Mobile apps

Data management

Cross device

Data enrichment

Customer service

Important data

Ability to track

Not bad

Excellent performance

Clean ui

Home

Mobile Analytics Tools

It is useful for a variety of tasks,
including app monitoring, push notification app analysis, consent management,
and deferred deep linking, to name a few.

 

It also offers a complete SDK for a
general application, as well as several application areas including retention,
user acquisition, and analytics/BI.

 

It allows us to analyze advertising,
clicks, installs, audience engagement, and most importantly, leads.

 

The platform provides real-time
relevant data for Android and iOS and can be integrated into mobile apps via
an SDK.

It is a very comprehensive attribution tracking solution that can monitor both mobile apps and web versions, includes an organized dashboard that provides us with important data.

Team members had a hard time getting started with this tool, setup was a bit challenging at first, but customer support has been excellent.

This tool is wonderful for making a large number of files and procedures more practical and efficient in a simple way. It's also great for speeding up our decision-making and having control over multiple files simultaneously.

It's crucial to allow us to examine and track intelligent relationships that can be used to assess the performance of the marketing process.
It offers a number of benefits, including the ability to collect all campaign performance data and track how much money we spend on our campaigns.
To increase conversion, we can take advantage of Kochava's app connections and QR codes.
It provides us with real-time analytics and good reporting through Kochava BI and third-party solutions.

We can use Kochava to handle app monitoring, push notification app analytics, consent management, and deferred deep linking, among other things. Kochava provides us with a comprehensive SDK for a global application and various application sectors such as retention, user acquisition, and analytics/BI. Kochava provides the ability to
research advertising, clicks, installs, audience engagement, and most importantly, leads.
The platform offers extremely useful real-time statistics for Android and iOS, and can be incorporated into mobile applications via SDK.

Kochava is a full attribution tracking system that includes the ability to track mobile apps and browser versions. It has a well-organized dashboard that provides us with useful information.

Getting started with Kochava was not easy for the team members, and setup was a bit difficult at first, but customer support has always been available.

Kochava is perfect for making a large number of files and processes more practical and efficient in a simple way, which is not useful for optimizing our decision-making process and having better control over several files at the same time.

Kochava is important because it helps us to study and track smart connections useful for evaluating the success of the marketing process.
Kochava provides us with several benefits, including the ability to collect all campaign performance data, as well as the ability to measure how much money we spend on our campaigns.
We can also use Kochava's app links and QR codes to boost our conversion.
Kochava's BI and third-party solutions provide real-time analytics and excellent reporting.

We use Kochava to track attribution of our traffic and activity, as well as to execute optimizations in real time

Tracks attributed installs and events
Customer service is not bad

Hard to pull reporting
often tracking issues, and advertisers seem to have a hard time integrating
lack of visibility on many events, and poor fraud detection

We have had issues with quality due to the poor reporting
Lost several opportunities based on lack of visibility
not user friendly dashboard, and therefore harder to use than other common platforms

AppsFlyer, Branch, Adjust Attribution and Everflow

Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.

Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
Attribution of channels basis last click, first click etc.
Analytics, Insights, user CAC and LTV etc.

The dashboard is still basic as compared to other competition, can be improved.
It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
Rest all is good.

It's helped increase user LTV through selection of right marketing channels.
It's helped decrease CAC through attribution tracking.
It has taken a lot.of tech bandwidth for integration.

Kochava

Overview

What is Kochava?