Kochava Reviews

8 Ratings
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Score 8.0 out of 100

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Anonymous | TrustRadius Reviewer
October 21, 2019

Great product for link tracking and attribution

Score 8 out of 10
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Kochava is mostly being used by the marketing team to check the orders and users' attribution across various marketing channels. This tool helps with tracking and attribution of various marketing channels, helping a marketer understand the ROI. It tracks Facebook, Google and other major channels and also shows some basic analytics on top of this data.
  • Tracking of clicks, views, add to cart, order etc. Across various marketing channels.
  • Attribution of channels basis last click, first click etc.
  • Analytics, Insights, user CAC and LTV etc.
  • The dashboard is still basic as compared to other competition, can be improved.
  • It's a bit complex to setup and manage and needs dedicated tech team bandwidth.
  • Rest all is good.
It's well suited if you are confused about your marketing spending and efficiency, or if you wish to scale up digital marketing spends etc.
It's not suited if you aren't doing any marketing spends on paid channels.
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About Kochava

Kochava is a mobile attribution and analytics platform for enterprises.

Kochava Technical Details

Operating Systems: Unspecified
Mobile Application:No