Kwanzoo

I used this software last year, it was very satisfying to use. We used it in a consultancy for another company. Where the KPI assessment and other indicators were asked to be analyzed. I got to use it and even found software with a lot of potential, but for small and medium companies.

I believe it is best for small and medium businesses. And for teams that already have a knowledge of business analysts, because we have a not-so-friendly interface. But once you learn it, becomes interesting to do the work.

Kwanzoo has the most comprehensive ABM Analytics Reporting in the industry. I integrated their activity feed to Eloqua, SFDC and through an engagement score to Salesloft. The out of the box (OOTB) reports supported the BDR and Sales teams and the data feed was ideal in displaying overall engagement at the account level. By adding Kwanzoo I was able to uncover the timeline of anonymous behavior prior to conversion, including but not limited to integration with Drift.

Well Suited:

• ABM Targeting
• ABM Reach
• Engagement with Targeted Accounts
• Improved efficiency of retargeting spend
• Full service is available if staff is limited
• Reporting and Analytics
• Connectivity to other engagement platforms
• S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI