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The only choice for ABM ad serving or retargeting!
December 10, 2019

The only choice for ABM ad serving or retargeting!

Gregory Kotovos | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kwanzoo

Kwanzoo has the most comprehensive ABM Analytics Reporting in the industry. I integrated their activity feed to Eloqua, SFDC and through an engagement score to Salesloft. The out of the box (OOTB) reports supported the BDR and Sales teams and the data feed was ideal in displaying overall engagement at the account level. By adding Kwanzoo I was able to uncover the timeline of anonymous behavior prior to conversion, including but not limited to integration with Drift.
  • Targeting including integrating multiple intent vendors into my targeting efforts
  • ABM retargeting, I only targeted the universe of accounts in SFDC. No more wasting budget with Google audiences.
  • Reporting, this is the most advanced and detailed reporting in the industry, directly compared to Terminus, Demandbase and Adworks.
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We also used this for opportunity surround and sped up pipeline velocity, by 14%.
  • The UI is not as intuitive as I would like.
  • I left before they rolled out the automated ABM targeting analysis but the data from the Beta was incredible.
  • The ad reach and engagement, we targeted 512 accounts, reached 498 and received engagement from 392 accounts generating >110 influenced opportunities .
  • We surrounded buying team of opportunities with relevant engagement that increased pipeline velocity by 14.2%.
  • Simplified paid media spend, in my next role I will just move the entire budget.
Proprietary targeting pool, didn't have the breadth of reach at my target accounts outside of tech.
Don't have the reporting detail to make adequate decisions on spend and creative.
Well Suited:
  • ABM Targeting
  • ABM Reach
  • Engagement with Targeted Accounts
  • Improved efficiency of retargeting spend
  • Full service is available if staff is limited
  • Reporting and Analytics
  • Connectivity to other engagement platforms
  • S3, Eloqua CDO or Salesforce feed for purposes of analysis or AI

Kwanzoo Feature Ratings

Ad Campaigns
10.0
Ad campaign creation
10
Ad deployment
10
Display advertising
10
Ad display and retargeting segmentation
10
Sequence targeting
10
Ad Network Integration
10.0
Data Transfer
10
DSP integration
10
Ad Reporting & Analytics
10.0
Ad dashboards
10
Ad performance reports
10
Ad conversion tracking
10
Ad attribution reporting
10
Cross-channel ad management
Not Rated
Ad forecasting and optimization
10

Using Kwanzoo

3 - Creative, Project Management and Leadership
Creative development and program management or execution
  • ABM Analytics
  • ABM Retargeting
  • ABM Paid Media
  • Opportunity based marketing, surrounding the contracts team with relevant content during later stage opportunities.
  • Targeting efforts, IAP with intent analysis
No longer at this company but will absolutely invest with Kwanzoo in my next roll.

Evaluating Kwanzoo and Competitors

  • Product Features
  • Product Usability
  • Prior Experience with the Product
  • Vendor Reputation
The overall sales process was a little clunky but it all clicked after I received my target account analysis back from the team. The pricing is not standard in the industry but their model is simple and easy to understand, just identify how many accounts you want to target or tell them your budget and give them your target list or data for analysis.
I would dig deeper into the reporting and engagement, I have chosen their competitors in the past because of the marketing and sales experience. Kwanzoo is not nearly as well funded or known as their competitive set. The engagement data for my timeline made all the difference to me.