TrustRadius Insights for LiveRamp are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Ability to connect offline PII with online anonymous identities: Users appreciate LiveRamp's unique ability to connect offline personally identifiable information, or PII, with online anonymous identities as not many companies can do this. This feature has been praised by multiple reviewers for its transparency and the access it provides to valuable data.
Flexibility in integration: Many users have found LiveRamp's flexibility in integration unparalleled. The platform allows them to easily connect with industry players and expand their reach based on additional devices connected to an individual. This flexibility has been mentioned by several reviewers as a key advantage of using LiveRamp.
Universal nature of IdentityLink - IDL: Reviewers have highlighted the universal nature of LiveRamp's IdentityLink - IDL, which allows them to connect with most data partners and integrate their infrastructure. This wide range of partnerships and integrations has been seen as a significant advantage for better targeting and analytics solutions by multiple users.
LiveRamp allows us to load data from a ton of different marketing and internal sources into one unified data lake for further analysis, my particular use deals with making sure all of our user interaction data can live in one location
Pros
Connecting to both new and old school data sources
Easy to unify a variety of data
One location for managing everything
Cons
Better UI
API connectivity
More complex ETL processes
Likelihood to Recommend
LiveRamp is super well suited to scenarios where you need to collect data from a variety of different sources and work with it in a unified manner. It's less well suited to scenarios where you need to do complex analysis, or ETL transformations on the data.
LiveRamp is being used in our Client Services department to support our clients. We primarily use LiveRamp to onboard offline or CRM data for activation in programmatic ad campaigns. We can segment the data we onboard into unique customer segments for audience targeting. We also build look-alike models off these audiences. Lastly, we leverage LiveRamp's data store to identify third-party data segments that can improve audience targeting and scalability for our programmatic campaigns.
Pros
Data onboarding
Identity resolution
Data management
Audience segmentation
Third-party data for audience targeting
Hosting great ad tech and martech industry events
Cons
Integrations with more media buying platforms
Customer service
Likelihood to Recommend
For marketers or advertising agencies who are trying to find better ways to activate first party data to improve advertising performance, LiveRamp is the industry leading data onboarding platform. Once data is onboarded, it can be segmented in granular ways to create unique audience segments using boolean logic. LiveRamp is also well suited for identity resolution. LiveRamp will be a key player in the post-cookie world for advertisers and agencies. LiveRamp is an enterprise product for brands and agencies who invest heavily in paid media - if you aren't investing heavily in paid media and aren't investing in ad tech, LiveRamp probably isn't a good fit.
