What is Loops?
Loops is a market research platform for gathering consumer and audience feedback. It can be used to test multiple concepts simultaneously and iterate quickly.
Loops' value proposition -
Loops' value proposition -
- Evidence-Based Creative Freedom: Replaces subjective debates with audience validation, letting teams take bolder creative risks backed by data. This directly impacts brand distinctiveness and market performance.
- Speed to Market: Audience feedback is received within hours, not weeks.
- Cost Efficiency: Eliminates expensive late-stage reworks by validating concepts early, stopping investment in content that won't resonate with the audience.
- Global Scale: Access to 110M+ respondents across 85+ markets with precise demographic targeting. This can support even complex international brands needing diverse market insights.
- Integration: No disruption to existing processes and a tailored proof of concept focused on priority projects.
Loops is integrated with a global panel marketplace via an API, which means we have access to over 300 different panel providers (110+ million people) around the world. To ensure the needed respondents are gathered, Loops features 100 demographic filters to locate the correct audience. After an audience and the test is live, recruitment is immediate. The relevant panels will be automatically notified and if a respondent in any of the panels matches the criteria, they will be invited to Loops to participate in the survey.
Categories & Use Cases
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