Metadata.io

B2B marketers can run paid campaigns, personalize web experiences, and optimize everything to revenue automatically with Metadata.

Full Platform

Metadata's full platform automates the repeatable and time-consuming parts of launching paid campaigns so B2B marketers can focus more on strategy, targeting, and creativity.

Areas of the full platform include:

• Audience Targeting
  
• Match business profiles to personal emails to reach the best-fit audiences across Facebook, Google Ads, LinkedIn, and display.
• Campaign Automation
  
• Use the same tool to launch paid campaigns without having to manually build (and rebuild) new campaigns in each ad channel
• Campaign Experimentation
  
• Experiment, except at scale. Launch thousands of campaign experiments to get clarity on what works, what doesn’t, and why
• Web Personalization
  
• Don’t let organic and paid traffic go to waste. Personalize web experiences in real-time and convert site traffic to revenue
• Lead Enrichment
  
• Uses a single field on forms to drive more conversions. Automatically enrich new leads from campaigns with verified business data.
  
• Revenue Optimization
  
• Improves efficiency on underperforming campaigns with metadata automatically reallocated in a budget based way, on what drives pipeline and revenue.
  

If marketers want to start small and grow into the Metadata platform, there are two options.

• MetaMatch

• MetaMatch is a B2B targeting platform that helps demand gen marketers build more accurate audiences on channels like Facebook, Google Ads, Instagram, and LinkedIn. MetaMatch uses a patented personal-to-corporate identity graph, which matches multiple personal emails to a business profile. The vendor states its match rates of 30% on Facebook and 45% on LinkedIn, with some customers seeing match rates as high as 48% on Facebook and 71% on LinkedIn.

• Web Personalization

Metadata helps B2B marketers automate web personalization without assistance from engineering. Whether it’s new or returning traffic, different industries, or specific personas, users personalize every website visit and start driving more revenue.