6sense

Score8.4 out of 10

551 Reviews and Ratings

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6sense

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What is 6sense?

6sense’s ABM platform captures buying signals, transforms data into insights, and makes those insights actionable through automations and alerts that puts marketing's message in front of the right buyers.

Categories & Use Cases

Media

Screenshot of the 6sense Revenue Intelligence Platform, which creates a complete signal foundation that converts signals into intelligence and automates AI-powered GTM motions.

Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 7.8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 7.8
ABM sales intelligence
Demographic and firmographic data covering contacts, businesses, and industries.
Category average: 7.6

Ad reporting and analytics
The ability to track and forecast cross-channel ad performance and report on revenue attribution.
Category average: 7.3
Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.2
Syndicated content
Republished content on third-party sites.
Category average: 7.1

Most Frequent Users

Top 3 industries using 6sense.

Based on HG Insights installation data

View all Reviews

#1 most frequent

Information

33.0%

1,292 installations of 3,910

“Yes, 6sense has helped us match anonymous activity to the right accounts most of the time.”
— Senior Director, Revenue Operations, Newforma

#2 most frequent

Professional, Scientific, and Technical Services

24.3%

950 installations of 3,910

“SI 6sense dashboards provide a full funnel view of account activity including anonymous traffic.”
— Director of Marketing Campaigns, Netskope

#3 most frequent

Manufacturing

5.8%

225 installations of 3,910

Pros

Accurately identifies in-market accounts and buyer intent
Provides detailed intent data and signals for strategic decisions
Offers strong integration with MarTech and CRM systems (e.g., Salesforce, HubSpot)

Cons

Concerns regarding data accuracy and integrity, particularly for contact information and international markets
Limited flexibility and customization in reporting and dashboards
User interface and overall usability are not consistently intuitive

Ben Bishop View profile

Director, Digital Marketing in Marketing at Insperity (1001-5000 employees)

Use Cases and Deployment Scope

We use 6sense to effectively segment our customers into ideal customer groups. Our marketing and sales organizations both execute campaigns and segments within the program. We have successfully onboarded clients through our 6Sense efforts that we never would have had beforehand. The product has transformed how we think about customer segmentation.

Pros

Customer Segmentation
Digital Advertising to Accounts
Reporting on segment activities
Connects to our CRM
Works for all of our teams

Cons

More access to account advertising by quota
Increased user license counts for the cost
More integrated reporting with outside tools

Return on Investment

More pipeline generated
Bigger opportunities for our SDR team
Greater insight into potential customers

Usability

Alternatives Considered

Twilio Segment

Other Software Used

Salesforce Agentforce Sales, Invoca, StackAdapt, Google Ads, LinkedIn Marketing Solutions, Meta Business Manager

mike randall View profile

head of enterprise growth marketing in Marketing at skillsoft (1001-5000 employees)

Use Cases and Deployment Scope

Skillsoft is using 6sense as more than just an intent platform—we’re using it to drive a more connected go-to-market motion across the full funnel. This includes applying 6sense to expand and refine our ICP, to prioritize engagement in target accounts at the top of the funnel, and to activate accounts in consideration through paid media orchestration workflows and AI-powered email. Additionally, 6QA has become a key scoring and prioritization metric, helping our teams identify when accounts are ready for direct sales engagement and which still need further nurturing. In all, 6sense supports our team's ability to progress accounts and contacts with everything from audience strategy to engagement to qualification, creating a more aligned and actionable path to pipeline. We don't have another tool in our stack that offers such end-to-end coverage and the ability to drive alignment between marketing and sales in such a comprehensive way.

Pros

Build segments
Automate segment deployment
Orchestrate multi-channel campaigns

Cons

Custom reporting
Metric definitions
Email alerts

Return on Investment

Increased account engagement within target orgs

Usability

Other Software Used

Salesforce CRM Analytics, HockeyStack, Asana

Adam Sharrard View profile

Sr. Manager, Global Paid Media in Marketing at Genesys (1001-5000 employees)

Use Cases and Deployment Scope

We utilize 6sense to find the right accounts at the right time. 6sense allows us to programmatically activate on the these accounts as an organization, rather than siloed teams. The ABM profile allows Marketing to create segments to activate on, and Sales Intelligence allows Sales and BDRs to prioritize not only the right accounts, but the right contacts within those accounts.

Pros

Organizational ABM Alignment
Sales Prioritization
Marketing Alighnment

Cons

Data cleanup
Better alignment between the ABM and Sales Intelligence Profiles
More integrations with Advertising platforms

Return on Investment

We have seen great impact on our Pipeline as a result of 6sense.
Overall, the greater alignment between Sales and Marketing is the biggest impact 6sense has had on our org

Usability

Austin Hellman View profile

Digital Marketing Manager in Marketing at Blue Yonder (1001-5000 employees)

Use Cases and Deployment Scope

6sense enables marketing and sales teams to reach the right account with the right message at the right time across all channels. It is the most scalable and connected piece of marketing technology in our stack. If you can dream it, you can build it.

Pros

Orchestrates signals from Salesforce, Marketo, Bombora, and Third-Party Review Sites.
Firmographic and technographic fit scoring at a massive scale
Enables dynamic, buying-stage based display and paid social campaigns
Makes marketing data accessible and actionable for Sales and BD

Cons

Lead to Account Matching
Integration and use of third party LLMs
Advanced fuzzy matching for contact acquisition and account discovery

Return on Investment

Everyone works on the same audience
We have received significant pipeline lifts by tailoring advertising to an account's buying stage
Sales/BD has access to EVERYTHING an account/company is doing in ONE place.

Usability

Alternatives Considered

Demandbase One

Other Software Used

Adobe Marketo Engage, Salesloft, Sitecore Digital Experience Platform, Matomo Analytics, LinkedIn Marketing Solutions

Lloyd Martinson

Account Director in Sales at Bazaarvoice (1001-5000 employees)

Use Cases and Deployment Scope

6sense is used in my organization to track buyer intent and allow us to understand what clients and prospective clients are searching around our industry. This allows us to proceed with targeted account outreach and specific messaging to improve conversion rates on outbound activity. As a seller, I use this to keep a pulse check on my territory on a daily/weekly basis.

Pros

Account prioritization
Surfacing Risk
Organizing outreach

Cons

Improved integration with Gong

Return on Investment

Increased opportunity conversion rates - talking to the people at the right time
More pipe gen - directly tied to opening meetings and opps

Usability

Other Software Used

Gong, ZoomInfo Engage

6sense

What is 6sense?

Categories & Use Cases

Media

6sense Key Features

Top Performing Features

Standard visitor segmentation

Account identification

ABM sales intelligence

Areas for Improvement

Ad reporting and analytics

Personalization

Syndicated content

Who Buys & Uses 6sense

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Manufacturing

Most Frequent Users

Small Businesses

Mid-sized Companies

Enterprises

Most Frequent Users

United States of America

United Kingdom of Great Britain and Northern Ireland

Canada

Most Frequent Users

Marketing

Sales

Engineering

6sense Reviews

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