Metricool provides a robust toolset and shines above the competition
Use Cases and Deployment Scope
Metricool is an extremely useful tool for independent analytics, tracking social media channels and our website. We love using it for some social media scheduling and as a tool to keep track of our post calendar. Love that it has a mobile app, it makes accessing our data and the Metricool tools we use easily.
Pros
- Analytics
- Social media posting
- Content calendar
- Mobile app
Cons
- I wish their code didn’t lower my lighthouse speed score
- Would be nice to have a PDF or XLS output for external review
Return on Investment
- Being able to keep the team on the same page helps save time and reduce miscommunication
- Being able to review analytics from different channels in one tool, and in a mobile app, is so convenient. Saves so much time
- Being able to review social media calendars from multiple companies in a mobile app is such an amazing asset
Usability
Alternatives Considered
Hootsuite, ContentStudio, Google Analytics and Meta Business Manager
Other Software Used
Adobe After Effects, Facebook Messenger, Plutio
