TrustRadius: an HG Insights company

Hootsuite

Score8.2 out of 10

1,299 Reviews and Ratings

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Read more details.

Categories & Use Cases

Media

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.
Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.
Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.
Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.
Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

1 / 5

Screenshot of Monitoring: Monitors social media profiles and tracks the topics that matter to the brand.

Hootsuite Key Features

Learn about the best (and worst!) features Hootsuite has to offer, as determined by TrustRadius' reviewers.
Based on 1,299 ratings of Hootsuite's features
View all Hootsuite features

Top Performing Features

  • Content planning and scheduling

    Users can easily plan content and schedule posts to various social media channels and profiles from one interface.

    Category average: 9.1

  • Google+

    The software allows users to monitor, publish and respond via Google+.

    Category average: 8.7

  • Instagram

    The software allows users to monitor, publish and respond via Instagram.

    Category average: 8.9

Areas for Improvement

  • Campaigns and promotions

    Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

    Category average: 7.3

  • Lead generation

    Users can discover and engage with new prospects, based on certain parameters.

    Category average: 7.4

  • Filtering out noise/spam

    Users can filter out irrelevant search results through excluded keyword terms and other measures.

    Category average: 7.5

Who Buys & Uses Hootsuite

Hootsuite Reviews

What users are saying about Hootsuite.
View all Hootsuite reviews

Pros

  • Robust content scheduling across multiple social media channels
  • Centralized management of diverse social media accounts
  • Strong analytics and reporting for post-performance insights

Cons

  • Clumsy and inconsistent tagging functionality, especially on LinkedIn and Facebook
  • Limited granularity and customization options in analytics and reporting
  • Outdated user interface and occasional performance lag

Just what we need

Incentivized
John SiegelView profile
Senior Content Marketing Manager | Head of Communications in Marketing at FloQast (501-1000 employees)

Use Cases and Deployment Scope

We primarily use Hootsuite for scheduling, posting, and analyzing performance of social posts across our channels. We anticipate doing more with campaigns and exploring OwlyGPT more often in the near term.

Pros

  • Analytics: The insights we glean are important to how we develop and plan content.
  • Amplification: In just a short period of time using Amplify, we're seeing real movement on our metrics.
  • Organization: Just thinking back to how we managed before, I'm confident that we have everything we need in Hootsuite to keep the function going if someone is OOO.

Cons

  • Our accounts seem to disconnect fairly frequently
  • Logging in can be an issue. I'm no longer needed day-to-day, but when I do log in, the 2FA has been a chore and the process can be streamlined.
  • The Listening function is a little clunky and slow, but the insights are solid.

Return on Investment

  • We had been using a similar scheduling tool that was limiting and didn't provide us the analytics we needed to measure success. Now, with easy posting and the insights from Hootsuite reports, we've seen our follower growth and engagement tic up nicely.
  • Using Amplify, we've been able to onboard and amplify the reach on some of our social posts, so that's something we're going to lean in on for the rest of the year.
  • Visibility and consistency provided by Hootsuite is key. We have a robust review process and often times don't have finalized copy until the moment something needs to go live, so being able to push from one platform and track performance is crucial.

Usability

Alternatives Considered

Sprout Social, GaggleAMP and Buffer

Other Software Used

Jasper.ai, Coupa, Lattice, UKG Pro, Gainsight CS, Navan

Great scheduling tool

Incentivized
Amanda Bellavance
Development and Marketing Specilaist in Marketing at A Step Beyond (11-50 employees)

Use Cases and Deployment Scope

We use Hootsuite to put social media drafts in, my manager goes in to review them, we then schedule all of our posts through Hootsuite, which saves us time. We also use Hootsuite to review data on how our posts were performing. Hootsuite addresses the problem of having a software where we can keep our social media drafts, a place that my manager can go into to review them, and of course being able to review varying analytics for how our posts are performing.

Pros

  • I love how well it scheduled my content.
  • I like how it keeps track of all of my content and when exactly I published it.
  • I also like how detailed the analytics are of how the content is performing.

Cons

  • I would love to see an area where they show current trends on social media for that week that we can jump on.
  • I would also like trending audio to be somehow implemented into it, so we can use trending audio.
  • It would be cool if AI helped translate our analytics into more of a story to help inform us how we are doing.

Return on Investment

  • Increase in productivity / faster processes
  • Easier flow of processes
  • Increased engagement based on time it recommends to post

Usability

Other Software Used

Canva, Google Sheets

Great Platform For Social Media Cross Posting

Incentivized
Keri KuiperView profile
SEO Analyst in Marketing at All Contractor Marketing (11-50 employees)

Use Cases and Deployment Scope

Hootsuite is great for social media post scheduling. It saves us alot of time. We use it for linkedin, instagram, and facebook posts. You can do all 3 platforms with one click. I love that it is easy to use and learn. Our team loves it and uses it weekly. 10/10 recommend.

Pros

  • Cross Posting
  • Great For Social Communication
  • Social Media Reporting

Cons

  • The built in AI features could be better

Return on Investment

  • Our followers have increased by 20% using Hootsuite
  • Time Savings ROI due to less staff needed

Usability

Alternatives Considered

Postcron

Other Software Used

Wrike, Asana, Ahrefs

If you manage more than one social account you NEED Hootsuite.

Incentivized
Nicole RothenbergerView profile
Events & Marketing Coordinator in Marketing at UND School of Law (51-200 employees)

Use Cases and Deployment Scope

I use Hootsuite to schedule social media posts for unified posting and to monitor post metrics. It helps businesses condense the workload for a social media manager, allowing posting, editing, and more to happen all in one place and on one platform.

Pros

  • Organization
  • Communication
  • Distribution

Cons

  • Support
  • Hard to view analytics sometimes.
  • Editing after scheduling post could be easier.

Return on Investment

  • Traffic increase.
  • Ease of scheduling.
  • Tracking followers/impressions.

Usability

Other Software Used

Canva, Adobe PhotoShop, Asana

Hootsuite has made social media management easy

Incentivized
Leeann Gibbs
Executive Manager Customer Experience Ag. in Customer Service at Caribbean Airlines Limited (1001-5000 employees)

Use Cases and Deployment Scope

Hootsuite is used by the Customer Experience department to manage all of our social media platforms in one place. Our Marketing team also utilizes Hootsuite to schedule and publish various campaign posts and company updates.

Pros

  • Analytics, we utilize the industry benchmarks as well as review the post-performance reports
  • Streams has been a useful, and easy tool. Quite user friendly and easy to onboard new team members
  • Our agents work within the Inbox to manage direct messaging, again easy tool to utilize and makes response management efficient and easy to track

Cons

  • the platform is quite sufficient for our needs, especially with the proposed improvements we've been able to try out in Hootsuite OS

Return on Investment

  • Using Hootsuite has impacted our cost and cost savings as we were able to move in house our social media management rather than outsource to a company. Our team was easily able to start utilizing the platform and because we now had a decreased expense, we were able to allocate the funds to areas that directly impacted revenue.

Usability

Other Software Used

Freshdesk, Kissflow

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