Motive

Score9.2 out of 10

210 Reviews and Ratings

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Motive

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What is Motive?

Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more. Motive serves more than 120,000 businesses across industries, including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, & delivery.

Categories & Use Cases

Media

Screenshot of Fleet View:
Fleet View gives real-time visibility and historical context for decision-making and customer service.
- Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility.
- Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security.
- Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

Screenshot of Driver Safety:
Motive uses AI to monitor and protect drivers, and gives safety managers tools to prevent accidents and reduce risk.
Motive detects 15+ safety events like close following and cell phone usage, issuing real-time alerts for immediate correction.
The 400+ person Motive Safety Team reviews videos and removes false positives, ensuring no driver is penalized for mistakes they didn’t make.
Only true safety events get surfaced in Motive’s turnkey coaching workflow, where it’s easy to coach virtually or in-person.
In the event of an accident, Motive detects 99% of severe accidents and delivers HD footage within seconds for swift recovery.
The AI Dashcam and AI Omnicam ensure 360-degree visibility around every vehicle. The AI Omnicam is the first AI-powered camera for side, rear, or cargo monitoring.
The AI Dashcam boasts ultrawide 1440p HD video at 30 frames per second.

Screenshot of Equipment Monitoring:
Motive gives visibility into the location, utilization and health of equipment and automates major operational workflows.

-Operational oversight with real-time tracking– with automated pairing of vehicles, assets, and drivers .
- Finds any asset, immediately, even in battery mode.
- Prevents theft and unauthorized use with geofence alerts.
- Identifies dormant and underutilized equipment to reposition assets and increase utilization
- Sends maintenance alerts via engine hours and telematics, reducing downtime
-Integrates with OEMs using AEMP 2.0 to centralize management of heavy equipment from various manufacturers in a single platform.
-Includes reports on past dispatches to validate deliveries and determine which vehicles or assets were used.

Screenshot of Fuel Utilization:
Motive helps with sustainability by providing insights into vehicle efficiency and utilization, helping save on fuel costs and reduce emissions.

-Offers insight into the efficiency and utilization of gasoline, diesel, hybrid and electric vehicles.
-Improves vehicle efficiency by tracking fuel consumption by driver and vehicle.
-Coaches drivers by pinpointing wasteful behaviors.
-Displays true idling, productive idling, and the source of each.
-Offers comparisons of performance against the broader Motive network with suggestions for improvements.
-Assesses vehicles and routes for electrification with historic tracking and telematics data.
-EV charge levels and battery health information are displayed in the dashboard to simplify workflows for dispatchers with mixed fleets.

Screenshot of Coaching:
Motive enables coaching drivers virtually through the Driver App, or in-person using Coaching Sessions.
-Turnkey coaching workflows identify drivers and behaviors that require attention.
-Coaching Sessions begin with a holistic view of the driver’s coachable events, unsafe driving patterns, and coaching history.
-Enables self improvement by allowing drivers to view their safety events in the Motive Driver App.
-Motive Coach automatically sends targeted coaching videos to drivers that exhibit recurring unsafe behaviors. Coming soon.

Screenshot of Spend Management:
The Motive Card helps to eliminate data silos, reduces fraudulent and wasteful spend, and automates manual workflows.
- Fleet and spend are managed in the same dashboard, with automated reporting.
- Detects and reduces fraud in through AI-enabled fraud alerts that highlight suspicious transactions in near real-time.
- Customizable spend controls to control cardholder spend by amount, day of week, and time of day
- Phone-based card unlock prevents skimming.
- Creates discounts on fuel, maintenance and more at over 25,000 partner locations.
- Offers visibility into wasteful spending habits so drivers can be coaches on more cost effective fuelling locations.
- Supports purchases everywhere Mastercard is accepted.

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Screenshot of Fleet View: Fleet View gives real-time visibility and historical context for decision-making and customer service. - Motive automatically pairs drivers, vehicles, trailers, and equipment for visibility. - Real-time geofence notifications enhance operational control with immediate updates on fleet movement, scheduling, and security. - Live traffic and weather conditions layered directly onto maps allow for precise route planning and navigation

#1 most frequent

Transportation and Warehousing

46.2%

48 installations of 104

“Operations is able to view our entire fleet and have a closer grasp on actions and reactions as needed”
— Michael O'Neil, Reliable Carriers (201-500 employees)

#2 most frequent

Manufacturing

11.5%

12 installations of 104

#3 most frequent

Wholesale Trade

10.6%

11 installations of 104

Alexis Riggs View profile

Human Resources Manager in Human Resources at Grow and Company (51-200 employees employees)

Use Cases and Deployment Scope

We use Motive to track our vehicles, keep real time safety data of our fleet, and train on better driving decisions. Before Motive, we were not able to do more than just track our fleet. With Motive we are finally able to see more. The dash camera provides us valuable feedback on road conditions, helps support our continued training on safe driving habits, and gives us real time feedback on issues or repair requests so that maintenance and repair are seamless.

Pros

Real-time Issues Spotting with Hub
Reliable tracking of fleet assets
Clear video footage on dash cam

Cons

Hub connection faulty - disconnects and connects randomly without reason
More nuance in Safe driver items and point giving
AI identification of Stop Signs - often mistakes other signs or signs on perpendicular streets and flags it for drivers.

Return on Investment

Operational Efficiencies: We are able to take our vehicles from issues to repair much quicker
Safety Improvements: Identification of Safety Issues and Faster Real Time Response Training
Return on Investment: Lowered recordable incidents by 50% YTD and potential incidents by supporting our safe driving habits in video form.

Alternatives Considered

Azuga Fleet

Thomas Fitzpatrick View profile

Terminal Manager in Corporate at ICG Logistics (51-200 employees employees)

Use Cases and Deployment Scope

We use Motive as a compliance tool for the Electronic Logging Device Mandate. Although we operate within a limited radius and could possibly get away with the 150 air mile radius, this eliminates risk exposure to the company by streamlining operations, keeping track of hours of service, logging equipment inspections, marking defective equipment and showing confirmation of vehicle repairs, and assists in recordkeeping in case of a DOT Audit. This is an industry standard system and allow us to keep track of our contractors as well for tracking on time arrivals, proof for detention purposes in terms of billing, and assists in ensuring that contractors stay compliant with all hours of service regulations.

Pros

It tracks contractors well with the Fleet View to allow real time geographic locations.
Motive tracks a contractors hours of service records which allows all to see remaining hours of service both for the day and remainder of the cycle.
Motive keeps the logs indexed and allows safety to make edits as needed within legal parameters in the instance of someone forgetting to go off duty etc. This is a big help to dispatch to avoid HOS or Form & Manner violations

Cons

I honestly cannot think of a function in Motive that I would change. And usually I'm one to critique something or find something needing improvement.

Return on Investment

Motive has made log counseling with contractors much easier. If a contractor has difficulty comprehending where they may need to make improvements, I can print off the logs in question and go step by step with them to help them see and read over the data.
Being in Northwest Ohio, the center of the manufacturing of North America, we are DOT heavy. But by going through Motive and it also sending alerts, we are able to stay ahead of the game and make sure we are staying compliant in case of roadside inspections or DOT Audits.

Josh Patton View profile

DOT Compliance Manager in Corporate at Spectrum Environmental Services (51-200 employees employees)

Use Cases and Deployment Scope

We use Motive to track all our equipment and assets and to monitor our CDL drivers' Hours of Service. It is a great ELD tool and does a good job of tracking our units. It also allows us to run the needed reports for IFTA and other apportioned registration needs.

Pros

Reporting
Asset & Vehicle Tracking.
Hours of Service recording.

Cons

Their customer service reps aren't always the most responsive and helpful.
Their support team is good, but they can take a while to return emails.
The response emails from the support team can be cumbersome due to the way they are relayed and formatted.

Return on Investment

We have had good success monitoring our safety events involving drivers using Motive's data.
We get good alerts on driver's that are speeding.
I also like some of the integrations we can do with our third-party company that handles our IFTA reporting, so they can gather the data they need without our help. It really streamlines efficiency.

Other Software Used

Wex Field Service Management, Acumatica, SambaSafety

Martin Garcia View profile

Safety Specialist in Corporate at RK Supply (201-500 employees employees)

Use Cases and Deployment Scope

We use Motive as a centralized platform for fleet management, driver safety, and compliance across our field operations. As an HSE-focused organization, the product primarily helps us address driver risk, regulatory compliance (DOT/FMCSA), and overall fleet visibility.

Pros

Das cam event detection and video evidence
Driver safety scoring and coaching tools
DVIRs and maintenance tracking

Cons

AI false positives
User experience-mobile and web navigation
Field conditions-connectivity

Return on Investment

Reduction in safety incidents
Insurance and claims cost savings
Data-driven decision making
Operational efficiency gains

Adrienne Anderson View profile

Director of Safety and Recruiting in Corporate at Celtic Cartage (11-50 employees employees)

Use Cases and Deployment Scope

We input 200 cameras and elds in pur fleet- the cameras have already assisted is figuring out liability in afew accidents- and the eld has nice tracking featires. The telematics with camera is helpful to coach drivers to be a safer fleet.

Pros

Clear camera videos
easy to pull camera data
eld tracking is clear and precise

Cons

reproting for HOS needs improvment
account rep customer service needs improvement- takes a long time to get answers
would like to connectivity to the eld to be better- thgere are alot of disconnects and drive time that has to be manually assigned to drivers

Return on Investment

less fuel theft due to fuel cards being linked to trucks GPS
cameras have helped with liability of accidents, making them quicker to move through
dispatch likes the features on the eld gos so they can see eta on deliveries

Alternatives Considered

Geotab

Verizon Connect

Geotab

Omnitracs One

Samsara Vehicle Telematics

Lytx

Motive

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