Overview
What is Permutive?
The Permutive Audience platform is a DMPs that enables publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent.Its audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers…
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Permutive?
The Permutive Audience platform is a DMPs that enables publishers and advertisers to address their full audience, in-the-moment, whilst protecting user privacy and respecting customer consent. Its audience infrastructure is underpinned by a patented and privacy-preserving on-device technology, that enables publishers and advertisers to reach all of their audience by using first-party data, without ever exposing consumers’ PII. With Permutive’s Audience Platform, publishers can create rich, real-time audiences based on their first-party data and monetise them through direct and programmatic sales. Publishers can:
For advertisers, the Permutive Audience Platformconnects them to hundreds of trusted publishers to discover, plan for and activate audiences in the moment. All based on first-party data. Advertisers can:
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Permutive Features
Data Collection Features
- Supported: Collection of first-party data
- Supported: Collection of third-party data
- Supported: Access to Third-party Data Providers
Data Classification Features
- Supported: Audience taxonomy
- Supported: Tag Management
- Supported: Data Analysis Dashboard
Ad Network Integration Features
- Supported: Data Transfer
- Supported: DSP integration
DMP Analytics Features
- Supported: Campaign Analytics
- Supported: Audience Analytics
Additional Features
- Supported: Edge processing
Permutive Video
Permutive Integrations
- Bombora
- LiveRamp
- Skimlinks, from Taboola
- Eyeota
- AudienceProject
- PubMatic
- TransUnion TruIQ
- Comscore
- Experian
- Nielsen
- Salesforce
Permutive Competitors
- Lotame
- Salesforce DMP (formerly Krux)
- Oracle DMP (Bluekai)
Permutive Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Comparisons
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Reviews
Community Insights
- Pros
- Cons
- Recommendations
User-Friendly Module: Several users have praised the module for being very user-friendly, accessible, and digestible. They compared it to other modules like Simmons Insights and appreciated that it was much easier to understand and use.
Helpful Support Team: Users have mentioned the timely response from the support team and their helpfulness. Some users specifically highlighted the comprehensive help page, which they found to be very useful. The knowledge and timeliness of the support team were also appreciated by users.
Intuitive User Experience: Many users found the platform's user interface and user experience to be intuitive, making it easy for people from different backgrounds to create relevant audiences. The clear and easy-to-understand user experience allowed them to better understand and sell their data to clients.
Confusing Language and Explanations: Many users have expressed their frustration with the confusing language and explanations related to insights and indexes. This has made it difficult for users to understand and utilize the platform's features effectively.
Lack of Benchmarks for Third-Party Data: A significant number of reviewers have raised concerns about the absence of benchmarks to measure third-party data, leaving them uncertain about the criteria used and higher indexes. As a result, users find it challenging to evaluate the quality of the data provided by Permutive.
Slow Load Times: Numerous users have reported experiencing slow load times on specific pages, which negatively impacts their overall experience with the platform.
Users have provided several recommendations based on their experiences with Permutive. The most common recommendations include trying out Permutive if there is any uncertainty about using it, switching to Permutive from other Data Management Platforms (DMPs), and seeking assistance and being transparent with plans by reaching out to Permutive's smart and forward-thinking team for support tailored to different business requirements. Overall, users highly recommend giving Permutive a test, considering it the best DMP they have encountered so far, and emphasizing the importance of collaboration and communication with Permutive's team.