Name: Permutive
Author: Permutive

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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### Audience Segmentation
Users generally praise Permutive's robust audience segmentation capabilities. The platform's ability to create customized audience segments based on specific keywords and content segments on websites is highly valued by users. However, some users have expressed concerns about the complexity of certain features, such as understanding the language used to explain insights or building segments with intricate logic statements. Despite some challenges, users appreciate Permutive's efforts to expand and support the US market, indicating a positive trajectory for enhancing audience segmentation functionalities.

### Data Management Platforms
Users generally praise Permutive's innovative data platform capabilities. The platform's emphasis on first-party data and transparent cohort modeling has garnered positive feedback. However, some users express a desire for more advanced features and improvements in analytics and insights. Despite some minor drawbacks, Permutive's data management platform is recognized for its real-time data processing, customizable script, and support for various platforms and environments. The platform's user-friendly interface and customer service have also been highlighted as strengths.

### First-Party Data Utilization
Users generally praise Permutive's robust first-party data capabilities. The platform's emphasis on leveraging first-party data for audience segmentation and targeting has garnered positive feedback. Reviewers appreciate the real-time data processing capabilities and the transparency in cohort modeling, allowing for precise control over segment creation. While some users mention minor limitations such as the need for improved batch data import processes and enhanced API functionalities for cohort management, overall, Permutive's utilization of first-party data is seen as a valuable asset for publishers looking to enhance their data management strategies.

### Advertiser Solutions
Users consistently highlight Permutive's advertiser solutions as a pivotal tool for enhancing ad targeting precision and maximizing digital ad revenue. While some users find certain aspects challenging, such as segment logic and pricing, the overall sentiment leans towards the platform's effectiveness in empowering advertisers with valuable insights and robust ad campaign capabilities. Permutive's ability to bridge the gap between online and offline users, coupled with its innovative approach to contextual targeting, has garnered positive feedback from users seeking to optimize their ad strategies.

### Campaign Management
Users have expressed mixed opinions regarding Permutive's campaign management capabilities. While some appreciate the platform's ability to provide refined audience data for selling campaigns, others have raised concerns about the loose segmentation advice offered. The real-time data feature is highlighted as a major benefit, aiding in revenue growth and audience segmentation accuracy. Despite some reservations, users acknowledge the platform's role in shaping commercial data strategies and enabling effective audience targeting.

### Publisher Tools
Users generally praise Permutive's publisher tools capabilities. The feedback highlights the platform's user-friendly interface, real-time data processing, and transparent cohort modeling. While some users appreciate the support team and the ease of integration with Google Ad Manager, others express concerns about the pricing model and the need for more advanced features like cohort APIs and better segment comparison tools. Despite some areas for improvement, overall, users find Permutive's publisher tools to be valuable for managing first-party data and enhancing audience segmentation for publishers.

### Real-Time Analytics
Reviewers unanimously praise Permutive's real-time analytics capabilities. Users appreciate the platform's ability to provide near real-time data insights, enabling them to make informed decisions quickly. The consensus among reviewers is that Permutive's real-time analytics feature is a valuable asset for optimizing revenue reporting, audience segmentation accuracy, and overall business growth. While some users have raised concerns about the scale challenges associated with real-time accuracy, the majority agree that Permutive's real-time analytics functionality adds significant value to their data strategies.

### Insights and Reporting
Users generally praise Permutive for its comprehensive insights and reporting capabilities. Reviewers appreciate the platform's ability to provide in-depth reporting and unique insights into user behaviors. While some users find the reporting tool to be clunky and in need of improvement, others highlight the platform's user-friendly interface and timely support from the Permutive team. The consensus leans towards the positive side, with users valuing the insights and analytics provided by Permutive to enhance their understanding of audience segments and drive revenue growth.

### Privacy and Data Collection
Users consistently praise Permutive's data collection capabilities and its impact on audience targeting and revenue generation. The feedback highlights the ease of addressing privacy challenges and adapting to changes in ad tech, particularly in relation to audience behavioral data collection. Customers appreciate the real-time data benefits that Permutive offers, emphasizing the importance of privacy-first approaches and scalability in data segmentation. The positive sentiment towards Permutive's privacy and data collection functionalities underscores its effectiveness in navigating evolving privacy landscapes and ensuring data accuracy for revenue growth.

### Technology and Integration
User consensus seems to be that Permutive's technology and integration capabilities are highly regarded. Reviewers appreciate the platform's lean architecture, real-time data processing, and support for various platforms and environments. The intuitive user interface and quick response time from the support team are highlighted as strengths, making it easy for users from diverse backgrounds to leverage the technology effectively. While some users find certain integrations challenging, the overall sentiment leans towards positive experiences with Permutive's technology and integration features.

### Customer Support and Services
Users consistently praise Permutive's exceptional customer support and services. They highlight the support team's knowledge, responsiveness, and dedication in addressing inquiries promptly. Reviewers appreciate the ease of navigating the platform and the intuitive interface, which is complemented by the attentive and detail-oriented customer service provided. The support team's commitment to assisting users in maximizing the platform's capabilities and their continuous development of new features tailored to market demands are highly regarded. Additionally, users value the transparent and complex cohort modeling that empowers publishers to have complete control over segment creation. Permutive's customer support and services are seen as a significant asset that enhances the overall user experience and effectiveness of the platform.

### Market Trends and Innovations
Users have expressed a mix of opinions regarding Permutive's market trends and innovations capabilities. While some appreciate the platform's innovative solutions for adapting to the cookieless web and enhancing segmentation processes, others feel that there is room for improvement in terms of providing more advanced analytics features and facilitating better audience understanding through segment comparison. Despite some reservations, users acknowledge Permutive's efforts to leverage first-party data and introduce new products to the market regularly.

Confusing Language and Explanations: Many users have expressed their frustration with the confusing language and explanations related to insights and indexes. This has made it difficult for users to understand and utilize the platform's features effectively.

Lack of Benchmarks for Third-Party Data: A significant number of reviewers have raised concerns about the absence of benchmarks to measure third-party data, leaving them uncertain about the criteria used and higher indexes. As a result, users find it challenging to evaluate the quality of the data provided by Permutive.

Slow Load Times: Numerous users have reported experiencing slow load times on specific pages, which negatively impacts their overall experience with the platform.

User-Friendly Module: Several users have praised the module for being very user-friendly, accessible, and digestible. They compared it to other modules like Simmons Insights and appreciated that it was much easier to understand and use.

Helpful Support Team: Users have mentioned the timely response from the support team and their helpfulness. Some users specifically highlighted the comprehensive help page, which they found to be very useful. The knowledge and timeliness of the support team were also appreciated by users.

Intuitive User Experience: Many users found the platform's user interface and user experience to be intuitive, making it easy for people from different backgrounds to create relevant audiences. The clear and easy-to-understand user experience allowed them to better understand and sell their data to clients.

Users have provided several recommendations based on their experiences with Permutive. The most common recommendations include trying out Permutive if there is any uncertainty about using it, switching to Permutive from other Data Management Platforms (DMPs), and seeking assistance and being transparent with plans by reaching out to Permutive's smart and forward-thinking team for support tailored to different business requirements. Overall, users highly recommend giving Permutive a test, considering it the best DMP they have encountered so far, and emphasizing the importance of collaboration and communication with Permutive's team.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

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Permutive

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

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Permutive

Overview

What is Permutive?