pharosIQ

pharosIQ is a buyer intelligence and demand generation company that helps B2B go-to-market teams move beyond the limitations of traditional intent data.

At its core is atlasIQ, a proprietary intelligence engine, captures observed buyer engagement across pharosIQ's B2B content ecosystem, giving revenue teams visibility into how buying groups form, how decisions develop, and where demand is emerging. That intelligence can be delivered directly into existing systems or activated through pharosIQ's full-funnel demand generation solutions, helping organizations turn buyer engagement into pipeline.

pharosIQ offers a full suite of solutions to activate any target market:

Direct Activation

• B2B Content Syndication - Reach accounts actively researching your solution, not static lists or assumed intent.
• Direct-to-Desk Mail - Target and engage decision-makers actively researching solutions with high-converting direct mail.
• B2B Paid Media - Interactive ad experiences that transform passive exposure into active engagement, allowing buyers to explore, respond, and reveal what matters in real time.
• Full-funnel Campaigns - Engage buying teams at every stage through a multi-channel approach combining content syndication and direct-to-desk outreach.
• Sales Development - Sends leads with comprehensive call notes directly to sales team members.

Channel Activation

• Lead Generation -Coordinated, full-funnel demand across syndication, direct mail, and paid media.
• Sales Development - Dedicated SDR teams embedded into your partner ecosystem.
• Channel Enablement - Enable partners to execute, convert, and scale.

Intelligence

• Data-as-a-Service - Global behavioral data captured across channels, industries, and regions, structured and delivered for direct integration into your systems.
• B2B Audience Activation - Activate atlasIQ Intelligence directly in your DSP through a private marketplace.