A more privacy friendly alternative
Use Cases and Deployment Scope
Since Google Universal is slowly being phased out and with privacy becoming more and more important we decided to look for alternatives. For this moment besides GA4. We've tried several alternatives but most didn't have all the features we needed, were too expensive, or in our mind didn't have the right data safety model. With Piwik Pro, we are now testing on our corporate site and using Piwik as the only program on our Vacancy site. The great thing about Piwik is that the look in feel is quite a lot like Google Universal Analytics and such is easy to understand and comprehend for many of our users. Most of the features exist and with two weekly releases, Piwik is getting better and better. Since we are looking into and testing whether we can ditch Google altogether Piwik is especially on our shortlist because of the integrated tag manager and consent manager. The tag manager works pretty great but sometimes I experience some caveats, especially when debugging. Most of the time it ironically has to do with my own browser's privacy settings.
Pros
- Easy to understand and read data.
- Great authorisation management and switching between sites.
- Your own and easy to remember login.
- Community forum with developers and users.
- Simple and quick settings.
Cons
- Filtering: ip ranges, hostnames, regex. These are a few things that aren't possible like we are used to.
- Tag Manager: not all tags/triggers are possible yet to what we are used to.
- Are more progressive payment model: more little steps to buy a plan.
- Custom dimensions: they weren't available but are now. But they aren't that user friendly yet as I'm used to.
Likelihood to Recommend
Piwik Pro Core is especially perfect for smaller businesses that want to have an alternative to Google's ecosystem. You can do a lot of the great stuff you can do with GA UA and GA4. But it still needs some tweaking. Especially for some bigger companies who have a lot of events, it would be great to have some smaller payment steps, as of right now it can be quite steep for some companies to pay the bill if you go above 500.000 events per month. Nevertheless, I believe this is one of the better options available when data ownership and privacy come to mind.
