Postwire Reviews & Insights

Currently a few individuals on my team are using postwire to present customer and prospects with ever-evolving 'micro-sites'. It's such a powerful tool because you can add anything to postwire and then give you customers/prospects access to it. Instead of sending an email with multiple attachments, you can upload everything to postwire and then send them there. Also, you receive email notifications when someone visits your page. This is a great way to track engagement and understand what resonated with your customers/prospects.
We currently do not use it organization wide, but I could see this being implemented company wide once we have a few more 'wins'.
Whenever I send an email to my prospects, I always remind them that I've created them a 'microsite' so they're able to see all of the data sheets and videos I'm willing to share.

Postwire is best used in any type of situation where you're trying to deliver data sheets, content or videos to customer or clients in one please. Instead of sending multiple emails with a lot of stuff attached, this is a great place to store it. It looks professional and often times, the client appreciates not having to look through all of their emails.

Postwire was a great way to store content and share content with prospects involved in a sales process, much easier than adding a bunch of email attachments and sending to a prospect. It's easy for emails to get lost. With Postwire, I was able to provide my prospects with their own "deal site" and allow them to engage with content I was sharing. Where I found challenges was with the cost vs. benefit. Overall, I felt the cost $35/mo for an individual user was high based on capabilities. I felt that the look and feel of the Postwire site I was sharing was a bit limited. I would have liked the ability to customize the site a bit better. I also found, at least for me, that prospects didn't really engage with the content I provided enough to warrant the cost, but I could see where in some sales cycles there could be a huge benefit.

Postwire is great if you have longer sales cycles requiring a lot of content sharing. Much better than email attachments. May not be well suited for transactional sales and shorter sales processes. I found it to work really well when sharing video content and large PDF documents.

It's simply the most useful tool I have in my sales armory. I love this product so much I am actually bothering to write a review which is a first for me. If you sell, or run a sales team and are not using Postwire you are missing a trick.

Postwire was used by our Lead Generation team within the Sales Department. It was used as a way to get information such as case studies, PowerPoint presentations, or other information to prospective clients. Each Postwire page that was sent would be personalized to that person's position within an organization, as well as that company's industry.

I believe that Postwire would be useful in any professional setting. It is great for a sales team to use with prospective clients, but it would also be helpful in presentations or helping you keep certain documents in order. If you have a lot of different files, all pertaining to different industries, it is a great way to have each industries' documents together in one place.