Quantcast DSP Platform Reviews & Insights

Score8 out of 10

7 Reviews and Ratings

Community insights

TrustRadius Insights for Quantcast Measure are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Privacy Safe Data Targeting: Users appreciate that Quantcast allows for privacy safe data targeting, as mentioned by several reviewers. This feature is important to them because it ensures the protection of user information while still allowing for effective and targeted advertising.

Easy-to-Use Interface: The platform provides an easy-to-use interface for viewing performance, tracking campaigns, and measuring productivity, making it convenient for users. Many reviewers have mentioned this as a positive aspect of Quantcast, highlighting its user-friendly design and intuitive navigation.

Large Audience Segmentation: Quantcast offers the ability to create large audience segmentations with ease, which helps with traffic comparison analysis and specific advertising management. Several users have praised this feature for its simplicity and effectiveness in optimizing their marketing strategies.

Reviews

2 Reviews

Quantcast Measure: A Must for Marketers

Rating: 8 out of 10

Incentivized

February 11, 2020

Use Cases and Deployment Scope

The marketing team and I use Quantcast Measure to help us know who our core audience is and how we can use that when working with advertisers and potential advertisers regularly. It's a very useful tool for viewing analytics as well. You can also use it to keep an eye on your competitors and similar sites to gauge how your business is stacking up against others like you.

Pros

Figuring out what gender and ages visit your site mostly.
Figure out the shopping habits of your viewers (Good for selling to advertisers).

Cons

Even more details
Some of the generalizations of data feel vague.

Likelihood to Recommend

If you can control how data can be used for marketing and knowing who to cater to your content, too, this is super useful. If there's not much, you can do WITH the data you're provided, and it'd be of no use. It's a must if you need to dig deeper into your audience, though.

Verified User

General Manager (11-50 employees)

Vetted Review

11 years of experience

Quantcast Measure - Good basic tool for beginning web analytics

Rating: 6 out of 10

Incentivized

January 24, 2018

Use Cases and Deployment Scope

We used Quantcast as a basic website analytics tool. Using Quantcast, we were able to identify key website metrics that helped inform content decisions, search engine optimization strategies, and more. We were also able to track where geographic traffic was coming from to our website and identify demographics of website visitors.

Pros

Analyze volume of traffic
Show geographic distribution of traffic
Demographic information of website visitors

Cons

Better reporting for stakeholders and key business executives
Drill down into data a bit more
Keyword research

Likelihood to Recommend

If you are looking for a basic website analytics tool that provides some good, high level information about who is visiting your site and where traffic is coming from, Quantcast is a good tool. It's a bit less intimidating than a tool like Google Analytics as there are no custom dashboards.

Jimmy Mack

Senior Communications Specialist in Marketing at City of Olathe (501-1000 employees)

Vetted Review

2 years of experience

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