QuestionPro

QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis.

Core platforms and use cases

QuestionPro organizes its offerings into three distinct, enterprise-grade platforms to address specific business needs:

• Research Suite: A toolkit for market research professionals designed to solve complex research challenges. Key components include an advanced survey engine with over 50 question types (including Conjoint and MaxDiff), an on-demand global audience panel of over 22 million respondents, an online platform for building and managing insight communities, and a centralized, AI-searchable knowledge repository (InsightsHub).

• Customer Experience (CX) Platform: A solution for managing a Voice of the Customer (VoC) program. The platform enables organizations to measure and track key metrics like NPS, CSAT, and CES. It features a closed-loop feedback system to automate detractor recovery, AI-powered sentiment analysis for open-ended feedback, and sophisticated customer journey mapping tools.

• Employee Experience (EX) Platform: A dedicated suite for Human Resources professionals to measure and improve the employee lifecycle. The platform includes tools for conducting employee engagement and culture surveys, administering 360-degree feedback for leadership development, and deploying frequent pulse surveys to monitor organizational health in real-time.

Enterprise-ready features

The platform is built to meet the stringent demands of large organizations with a focus on security, integration, and support.

• Security & Compliance: QuestionPro adheres to a wide range of international data privacy and security standards, with certifications including ISO 27001:2022, GDPR, HIPAA, CCPA, and SOC 2.

• Integrations: The platform offers a comprehensive API and pre-built integrations with major enterprise systems, including Salesforce, Microsoft Dynamics, HubSpot, and Tableau, along with automation hubs like Zapier.

• Support: All enterprise clients have access to 24/7 global customer support.