A nice mid-teir solution
Use Cases and Deployment Scope
Quintly was used as a high-level social media analytics and insights platform. The metrics were relatively broad, but effective at "taking the temperature" of our accounts and several others in the same space. The tool was effective for our needs. Usage was concentrated to those in the digital analytics function. It was not widely distributed across the organization. We didn't use it for scheduling or other functions -- just metrics and analytics.
Pros
- Able to review and compare multiple accounts and organizations quickly.
- Accurate snapshot of trends and directions at a high level.
- Relatively easy to use interface.
Cons
- Tool does not measure individual posts well.
- Tool does not do a good job of attribution in terms of social engagement.
- Overall, the data and insights provided are broad and general for the accounts analyzed.
- If you want a tool with great depth, keep looking.
Likelihood to Recommend
Quintly works well when you need to measure and analyze a number of accounts on different channels. It's well suited for broad analysis and insights of numerous organizations. It falls a bit in terms of the user interface, which could use more polish. For the price, it's a great tool. It sits in the middle of the pack.
