MicroGraam
Use Cases and Deployment Scope
<p> Resulticks is being used by our sales and marketing department
for our marketing communication program catering to both our prospects and
existing investor bases.</p>
<p>As a player in the micro-loan sector with a focus on rural
empowerment, our challenge has been, first to create awareness amongst the
right audience segments, inside and outside the country. Secondly, it requires
a certain level of sophistication in approach to be able to convince these
audiences to join in for collective growth.</p>
<p>With Resulticks’ model built around audience segmentation and
targeting, as well as its ability to track communications end-to-end on every campaign,
we are able to see a steady growth in traction and a marked increase in
market awareness.</p>
Pros
- Simple account and campaign setup mechanisms
- End-to-end tracking on conversion with personalized URLs
- Multi-dimensional campaigns that allow follow-up communication using multiple channels
Cons
- Does not have direct API connections to Paid Media.
Likelihood to Recommend
<div>It is well suited for:
• • Using multiple channels for triggered follow-on communications</div><div>• • Tracking of user response on communications right up to conversion</div><div>• • Single, summary view of customer interactions showing emerging propensities for specific types of communications, channels and campaigns</div>