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ZoomInfo Operations Reviews and Ratings

Rating: 8.5 out of 10
Score
8.5 out of 10

Community insights

TrustRadius Insights for ZoomInfo Operations are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Efficient Data Management: Users have appreciated the platform's ability to clean data, eliminate duplicates, and automate manual processes, making their data management tasks more efficient. This functionality has allowed users to streamline their workflows and ensure the integrity of their databases.

Valuable Tools for Business Needs: Reviewers highlighted features such as company database access, CRM integration, and list matching capabilities as valuable tools that cater to their business requirements. These tools have been instrumental in enhancing productivity and facilitating seamless operations for many users.

Lead Generation Assistance: The platform received praise for its assistance in lead generation, providing relevant lead data for business development purposes, and offering guidance on utilizing the data effectively. Users have found these resources invaluable in identifying potential leads, nurturing customer relationships, and driving growth within their organizations.

Reviews

126 Reviews

Using and recommending it to evey organization

Rating: 10 out of 10

Use Cases and Deployment Scope

I use ZoomInfo Operations to find the right talent opertating in multiple countries across the globe, it helps me to get the details of the right person to connect with to start a new partnership in the ongoing process. Most of the time problems I have faced are not getting the correct information from other tools but ZoomInfo Operations gives me.

Pros

  • Getting the correct details of talent
  • Very easy to export the data in csv format
  • Shows the most accurate market insight across the globe

Cons

  • Let’s improve the UI a little bit
  • Add some more shortcuts for handy process across the tool
  • Sometimes the market insight data is incorrect
  • Should check the data on monthly basis to avoid errors

Likelihood to Recommend

ZoomInfo Operations is well suited in finding and connecting with the right talent with accurate information, and Market insight data but sometimes it is less apropriated when the market insight data gives incorrect information. These are the two main things I have seen so far in terms of well suited and less appropriate

Vetted Review
ZoomInfo Operations
2 years of experience

A reliable tool for operating my Sales outreaches

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use ZoomInfo Operations to track our buyer intent and then implement workflow automation on intent and website visitors and then automate some of our Outreach and Sales activities. The business problems that the product addresses is helping teams improve their productivity with AI and automation-embedded in their product. Scope is limited to marketing and sales.

Pros

  • Targeted intent
  • Easy to implement workflows
  • Automated outreach and tracking

Cons

  • Should be integrated with ZoomInfo Sales or ZoomInfo marketing (Some features)
  • Pricing options should be improved
  • Credits consumption charges may limit full usage.

Likelihood to Recommend

ZoomInfo Operations is well suited for organizations where they already have either ZoomInfo Sales or ZoomInfo marketing product and they want to automate outreach and sales activities without relying on a different vendor like Hubspot or Outreach etc. It may be less suited for organizations with limited budget or where 1:1 outreach happens rather than 1:many.

Vetted Review
ZoomInfo Operations
4 years of experience

ZoomInfo Operations- Perfect Use Case Scenarios

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We use ZoomInfo Operations to fully allow us to reach the correct people we need to speak with at other companies in any multiple forms of media. It is to keep us selling to the right people in the right way with exactly how they prefer to communicate in general.

Pros

  • Fills our CRM
  • Let's us now how they communicate
  • Gives some background

Cons

  • Sometimes the data is wrong or just outdated
  • Can be hard for new users to learn
  • You can tell when they became a public company, if you know what I mean

Likelihood to Recommend

ZoomInfo is well suited for a new company that needs to load a CRM, or has a CRM thats over 18 months old and needs to be refreshed. Itd really only be inappropriate if you had 100 or less customers and knew them all well, or you aren't in B2B Sales.

Vetted Review
ZoomInfo Operations
8 years of experience

Zoominfo Operations helped us decrease our sales cycle

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We use ZoomInfo Operations to work closely with sales and marketing in identifying signals from clients and prospects, whether that be noting specific buyer intent and driving additional opportunities for our existing books of business. ZoomInfo notifies us of website visits which helps our sales teams tailor outreach to those accounts and filter out the unqualified leads. This helps us understand where we need to focus our sales and marketing efforts instead of blast messaging a list of prospects.

Pros

  • Website signals
  • Buyer intent
  • Streamlines outreach

Cons

  • Integration with third party tools
  • Lack of real time data

Likelihood to Recommend

Specific scenarios which ZoomInfo Operations has assisted our teams in improving our workflows include allowing us to tailor our outreach to specific firms who display buyer intent and website visits. Additionally, we can create workflows within the application to trigger a sales outreach sequence once ZoomInfo identifies a highly qualified prospect displaying these signals.

Vetted Review
ZoomInfo Operations
3 years of experience

ZoomInfo Review.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We use ZoomInfo to gather more contacts and accounts into our CRM to ensure our sales and marketing teams can contact the correct people. This would be infinitely more challenging without Zoom's capability. My team also uses RingLead as a data loader, and it saves countless hours of manual work by allowing us to update and load data in bulk without human error. It's an invaluable tool in our organization.

Pros

  • Contact enrichment.
  • RingLead as a whole program is amazing!
  • Account location review.
  • Provider counts and specialty data.

Cons

  • RingLead—You have to be very careful about what you update, since it's a live update tool. It's still the best tool available, hands down. You just have to be careful.

Likelihood to Recommend

The contact enrichment feature adds missing contact info, like emails or phone numbers. It also allows us to confirm that the address information on our CRM matches what Zoom says. I wish more emails were available within the service, but what you can glean from Zoom makes marketing to the correct personas much easier.

Vetted Review
ZoomInfo Operations
3 years of experience

Simplify your basic data management tasks

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Simplifies basic data management challenges. Allows us to create automated workflows for extensive deduplication and data normalization.

Pros

  • Deduplication
  • Web submission
  • Enrichment

Cons

  • User interface

Likelihood to Recommend

If your CRM databases have started to get into a problematic state and you have hundreds of thousands records, or more.

If your instances are still small, you might be better of using more traditional ways of putting your data into good order and automate it as you do.

Easy to use

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Currently we are using Zoominfo Operations for prospecting and Ringlead for data management such as lead routing and managing dupes. The product is super helpful to provide current information regarding contacts and also helps us to analyze our data and remove dupes as per own rules. I am responsible for managing Ringlead for removing and managing dupes

Pros

  • Good customer support
  • dynamic product
  • easy to use
  • training materials easily available

Cons

  • Matching rules in Ringlead can be confusing
  • A

Likelihood to Recommend

The support is something that stands out from other tools. Recently I was stuck at a problem and was able to solve it with the help of the support within hours.

Vetted Review
ZoomInfo Operations
4 years of experience

Great enrichment routing and segmentation capabilities

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

We are a big ZoomInfo shop: using Chorus AI, ZoomInfo premium enrich, and Ringlead.

ZoomInfo premium enrich helps us easily create contacts and accounts with accurate enrichment data. The chrome extension also makes bulk exporting from LinkedIn to Salesforce seamless.

We then use Ringlead to automate routing and deduplication of those contacts, accounts, and opportunities based on fairly complex round-robin logic.

Pros

  • Enrichment and deduplication
  • Automates contact and account routing using rules-based criteria
  • Account scoring and regional segmentation stamping

Cons

  • Ringlead could benefit from sticky match functionality (e.g. when the first contact comes in on an account, all subsequent contacts will be matched to the first owner, rather than round-robined). Our previous tool, Distrbution Engine, allowed for that.

Likelihood to Recommend

Our onboarding, support, and CSM experiences with all three ZoomInfo tools have been stellar. Ringlead especially stood out with an incredible onboarding experience.

Our engineer, [...], was an expert and helped us set up the tool and call out any limitations or potential areas of risk with how we wanted to set it up.

We meet regularly with our CSMs on each tool to learn about new product releases and dive into where we can better use the tools. Technically, the ZoomInfo suite of products gives us what we need from record creation, to enrichment, deduplication, assignment, segmentation, and scoring. We're very happy with the functionality.

Highly recommend

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

ZoomInfo Operations is the new yellow pages of the internet. You're able to discover anything from contact info to business details including revenue, employee count, location. You're also able to find people in an organization and search them by title. In sales, you're constantly looking for information while prospecting that is usually private. With ZoomInfo, I am able to easily access what I need to perform my job at a high level.

Pros

  • Discovering business details: revenue, employee count, hierarchy
  • Intent: Function to show buying signals from prospects
  • Seamless searching: Pull and save data quickly

Cons

  • Incorporating AI - More features
  • Integration with CRM can improve
  • Staying up to date with contacts

Likelihood to Recommend

You need Zoominfo Operations to be successful in a sales role. For example, if you are looking for a client who has an intent of buying marketing in the past 30 days, you are able to search for this type of person within your industry, geography, and by title. It takes the work out of prospecting.

Vetted Review
ZoomInfo Operations
3 years of experience

Ultimate G-T-M Data Solution for Sales

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We leverage ZoomInfo Operations to boost our marketing and sales analytics process by integrating high quality B2B data into our CRM. Our mainly focus on lead gen , campaign tracking , pipeline. We also target the accounts on the basis of employee size , revenue and other factors. Its really helpful to get the accurate data and also getting the high chances of conversion.

Pros

  • Data Enrichment
  • Contact Score
  • CRM Integration
  • Data Export in CSV

Cons

  • Outdated data and their refresh rate
  • Not match records correctly in CRM, create multiple version of the same contact
  • Integration complexity with data analytics tools for the real time reporting.

Likelihood to Recommend

As I have personally used ZoomInfo Operations for the last 2 years , Its a really good tool like if you get a name of any lead by referral , Ex as his name and company name , you can search it on ZoomInfo Operations, you will get more information about that lead i.e. name , company name , email , phone , location etc. In the same case sometimes , you didn't find anything.

Vetted Review
ZoomInfo Operations
2 years of experience