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ZoomInfo OperationsOS/RingLead

ZoomInfo OperationsOS/RingLead


What is ZoomInfo OperationsOS/RingLead?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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What is ZoomInfo OperationsOS/RingLead?

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

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  • Premium Consulting / Integration Services

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Product Details

What is ZoomInfo OperationsOS/RingLead?

OperationsOS/RingLead enables revenue teams to build clean and complete sales and marketing data, get new data through connections with ZoomInfo and 60+ 3rd party data sources, infuse critical first party data into the right systems, and accurately route engagement-ready data to the correct sales reps. RingLead’s no-code, automated data management engine, helps organizations to build a stronger, unified go-to-market data foundation to better power revenue motions.

ZoomInfo OperationsOS/RingLead Features

Data Quality Features

  • Supported: Data source connectivity
  • Supported: Data profiling
  • Supported: Data element standardization
  • Supported: Match and merge
  • Supported: Address verification

ZoomInfo OperationsOS/RingLead Screenshots

Screenshot of Transform gives users the ability to standardize record fields to keep data easy to navigate and search.  Normalize enables users to clean up formatting and keep data consistent across entire database. Segment allows users to organize and group records according to common criteria or data points.Screenshot of Prevent allows users to combine all of the features of RingLead (deduplicate, enrich, normalize, segment, and route) into one single task. 

This can be done in real-time for net new records coming into a CRM, or on existing records when they are updated.

Web Submission: Triggers records to RingLead in real time
List Import: Prevent duplicates from file uploads
Unique Entry: Protects CRM data by preventing users from creating duplicates directly within Salesforce.Screenshot of Connecting one or more data vendors to RingLead enables the user to utilize enrichment packages and tasks. Bulk enrichment of records from one or more configured data vendors can be performed. Offers filters to target only the specific records to update, updates existing data that may be old or inaccurate, and fills in the gaps where data is missing, and/or normalize and segment records at the same time.Screenshot of Facilitates faster and more accurate engagement by assigning records to the right owner for sales or marketing motions. 

Route Any Salesforce Object: Leads, Contacts, Accounts, Opportunities, and Cases

Advanced Workflow Rules: Enables users to define conditional logic on unlimited fields with various operators to route Leads to the right user.

ZoomInfo OperationsOS/RingLead Videos

ZoomInfo RevOS is built from the ground up around the ZoomInfo's comprehensive B2B data.
How ZoomInfo was able to help Shelli Welch, Sales Operations Manager, and her team, deduplicate over 1M accounts in Salesforce.

ZoomInfo OperationsOS/RingLead Competitors

ZoomInfo OperationsOS/RingLead Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesUnited States, Canada
Supported LanguagesEnglish

ZoomInfo OperationsOS/RingLead Downloadables

Frequently Asked Questions

ZoomInfo OperationsOS/RingLead is a comprehensive data quality management platform for sales and marketing operations teams to clean, enrich, and route their go-to-market data.

LeanData, Openprise, and Cloudingo are common alternatives for ZoomInfo OperationsOS/RingLead.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of ZoomInfo OperationsOS/RingLead are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Attribute Ratings


(1-25 of 115)
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Score 10 out of 10
Vetted Review
Verified User
We used ZoomInfo OperationsOS for data managment. It was a streamlined process and made the workflow easier. I really enjoyed the user interface of this product and the ease of access. Over it was a great product to use in my telecommunications company. Data sorting and labeling are the biggest things i liked.
  • Data management
  • Sales
  • Automation
  • User interface
  • Syncing
  • Data retransfer
I used this with all of my customers. Allowed me to have multiple windows open with customer data available to me. My collogues loved this product as well. They all enjoyed the user interface and the data filtering. Great product and highly recommend this to anyone who has a larger business.
Score 8 out of 10
Vetted Review
Verified User
We used to increase conversion wreaths across our Company. As we had a problem with that
  • Clean our data
  • Eliminate duplicates
  • Eliminated the manual process of doing this
  • Not 100% accurate
  • Interface was a little clumsy to learn at first
  • No other issues
We had a ton of records in our database and a lot of duplicates that we had to find manually. This automated the manual process of cleaning that issue up on a weekly basis.
Randy Whitten, MBA, ITIL v.3, Doctoral Candidate (DIT) | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our Sales team loves the product and as a user myself, I am able to seek out details and information that benefits the requests from our sales leaders. The OS is stable and has really easy-to-use functionality along with it is detailed. The price is also very reasonable along with the seats are easy to manage as we have a lot of turnover within our organization. The account team is also there for questions and also there is a lot of documentation for the application - so if you have questions just do some simple searching and you will find what you are looking for.
  • Speed
  • Detailed
  • Informational
  • Cost effeciant
  • Maybe more reporting
  • Additional dashboard
  • passwordless options
The application is one that I would highly recommend for your sales team as they are able to seek out information that they would not normally be able to obtain through something like Salesforce or other applications. ZoomInfo for sure is the leader in my opinion in this area and I love the releases and additional features that they are always releasing.
Score 7 out of 10
Vetted Review
Verified User
As a B2B sales and marketing organization, we need to identify the segment of our broader market that make sense to target and prospect into. This requires firmographic data, technographic data, and of course contact information and demographics. Getting this information allows us to enrich our CRM, segment our account base, prioritize and score based on various company attributes, and then identify contacts at the organization - with email addresses and phone numbers - to reach out to for business opportunities.
  • Company database
  • CRM Integration
  • List Matching with existing lists of companies
  • Chrome Extension
  • Contacts underneath Companies can be outdated by 4+ years (left employer years prior).
  • Customer support is not as engaged as a smaller software company might be. Delays in solving issues.
  • Limits in sharing lists, queries, and tags between users under the same account.
For company and contact data, ZoomInfo is a great tool to get what you need to run a sales and marketing operation. Some of this data is not easy to come by, but ZoomInfo has been at it for years and is on par for "data quality" compared to competitors – which are numerous. Emails will still bounce and phone numbers will be wrong from time to time, and often for certain companies, there will be few or no relevant contacts populated in the database. ZoomInfo is pretty good with querying and filtering. There are limits, but once familiar with the system, an operations manager can figure out the right way to query what we need.
Score 8 out of 10
Vetted Review
Verified User
We use ZoomInfo for prospecting and pulling leads. We also use their product, Ringlead, very frequently to enrich and mass update our data. ZoomInfo is excellent for pulling new prospects and creating accounts, and widely extends the number of businesses we can target to sell to. Our entire sales department uses it.
  • Provides large batches of leads.
  • Makes it easy to create new accounts and auto populate data.
  • Ringlead makes it simple to run mass update tasks.
  • Data cleanliness - sometimes, data is old or inaccurate.
  • Matching capabilities - We've found that it occasionally duplicates existing accounts in our CRM.
ZoomInfo is well suited for casting a wide net when prospecting. You can easily pull an excess of leads to reach out to, making it easy to target certain industries. You can even specify the type of employee you are looking to target. It's less suited for when you need very precise data. In my experience, it has been hit or misses with data accuracy.
Score 5 out of 10
Vetted Review
Verified User
This product is mainly used as a lead generation tool and to help our organization organize a large amount of leads and separate them into assigned buckets. This product is paired with RingLead's Capture service, which scrapes data from LinkedIn profiles and other sources in order to generate contact information.
  • Helps to organize a large amount of contacts in one place
  • Helps to assign leads to a larger scale sales team
  • Pairs with contact generation services RingLead's other products provide
  • The database is clunky and hard to navigate at times
  • RingLead's Capture service returns incorrect or outdated data, which populates incorrect contacts in the Route product
  • Integration with other sales products like Salesforce and Groove is problematic
This is a stopgap that can help to route and organize a large amount of leads between a large sales team, however, it pales in comparison to competitor products like Salesforce's Lightning product, which now offer the functionality to do much of what RingLead provides. In addition, RingLead's Capture product often returns highly outdated or flat out incorrect data, which populates incorrect data into the Route system.
Score 7 out of 10
Vetted Review
Verified User
The solution allowed for relevant data in terms of sales and business development. Prospecting was made easy with it because of the presence of relevant data and also scoops on how we can use that data to our advantage. In Brief, the best usage of data was made possible by it.
  • Lead Generation help.
  • Relevant data provided about lead.
  • Information on how that data can be used for business development.
  • The scope to use data could be highlighted a bit better.
  • Data validation could be better.
  • Emails and phone number verification options could be provided.
If you are looking to get a scoop into which leads are relevant to the industries you are prospecting to then it's a great tool but if you are looking to do some targeted prospecting that ought to be very accurate and result-centric then this may not be the proper tool for you.
March 16, 2022

Ease of access!

Score 10 out of 10
Vetted Review
Verified User
In my organization, we've been using Zoominfo for years. Now that EverString is part of Zoominfo, it helps Zoominfo improve in different aspects. EverString's advanced analytics resulted in precise and accurate data that are very much needed to sort out files and contacts. EverString's business-to-business data solutions suffice my organization's needs for accurate and distinct results, especially since contacts and leads are vital in our field. When it comes to gathering contacts and summarizing the collected data, EverString's advanced graphs, tables, charts, and likes are the chef's kiss. Which resulted in easy access to results and studying the graphs hassle-free while collaborating with teammates.
  • Advanced Numerical Data Charts.
  • Hassle-free collaboration tool.
  • Data easily linked to other derivative.
  • Should have more easier access for contacts.
EverString is very much suited in every field and I don't think it will be less appropriate also. Based on my personal usage of this tool, even in small companies, it will be a big help just by its business-to-business data solutions and advanced numerical visual representations. Another good thing about this software is its price which is very suitable for a small or big company. You would never go wrong with everything while using EverString.
Score 10 out of 10
Vetted Review
Verified User
EverString, now part of ZoomInfo allows us to have detailed visibility into our franchisees sales prospecting activities. The graphical interfaces that are auto-generated provide an easy way for admins to consume data in a visually appealing, easy to digest manner.
  • Web indexing
  • Automated machine learning
  • Natural language processing
  • User interface has some nuances
  • Some data is hard to find
  • Occasional inaccurate data
EverString, now part of ZoomInfo does an outstanding job of harnessing artificial intelligence and automated machine learning to provide in-depth firmographics, technographics and contacts for B2B sales. Sales prospecting is taken to a whole new level utilizing this technology and productivity and efficiency soars through the roof.
Score 8 out of 10
Vetted Review
Verified User
[EverString, now part of ZoomInfo] is being used by my department for prospecting efforts. It helps to quickly identify potential prospects and also key facts on the company such as revenue size, key contacts, contact information. This helps to cut down on a significant amount of time that was previously used to research and dig to find this information and allows us to be much more efficient with our time.
  • Number of companies
  • Contact information
  • Advanced search feature
  • Company revenue estimates being inaccurate
  • Companies headquartered elsewhere showing up due to having a location in my area
[EverString, now part of ZoomInfo] is perfect for the middle market banking business to find and uncover new prospects to reach out to. It helps speed up the process of getting to the point of making that first call. I think it is well suited for any business that needs to find potential business prospects.
Timothy Harris | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Everstring has supported our ABM strategy by providing deeper insights into our ideal customer personas. It supports our targeting and research process by providing demographic, firmographic and technographic information that we can rely on when developing new audiences. Additionally, the intent score capabilities of Everstring have been a welcome addition, supporting both sales and marketing, by providing actionable data to help identify where organizations might be along their buying journey.

  • Identify new accounts showing intent in our software vertical
  • Monitor intent across target accounts to know when best to engage
  • Monitor current customers around renewal time to understand where they might be looking to expand or fill gaps.

Additional information regarding our use case can be found here:
  • ABM Targeting and Ideal Customer Persona development.
  • Identifying buyer intent.
  • Qualifying companies through the combination of demographic, firmographic and technographic data.
  • Accurate account and contact data.
  • Great Salesforce connection
  • Expanding their database of business contacts.
  • Data accuracy in smaller companies and expanded data across enterprise organizations.
Data is a critical component of any modern b2b sales/marketing strategy. It needs to be accurate and easily accessible. Everstring does a great job with both of these and also adds to the mix a new form of data, based around intent.
  • If you are working to develop your targeting and ABM strategy this is a great tool to help better understand your target markets and ICP.
  • Looking to understand the search terms and overall interests of companies
  • Identify key contacts at target accounts.
  • Enrich Salesforce with accurate contact and account data.
Score 7 out of 10
Vetted Review
Verified User
EverString is used by the sales department, mostly by BDs to my knowledge. It is mainly used to help find prospects' email and phone numbers, often having direct lines that are harder to find online. It is also used to import these contacts into Salesforce, reducing the manual entry otherwise required.
  • Simple interface - easy to understand
  • Integrations with LinkedIn and Salesforce
  • Annoying to click on the checkbox to select multiple contacts to import/delete - would be nice to be able to click and drag or holding down ctrl to select multiple contacts faster.
  • Better error return messages - not just indicating that there is already an existing account but showing the actual account instead.
EverString is useful as a tool for sales teams (who use Salesforce and LinkedIn) to find better contact info on prospects, and definitely valuable over having to manually search for each individual's phone and email. However I'm not sure how it compares to some of the other competitors that solve a similar problem.
Score 9 out of 10
Vetted Review
Verified User
We are currently using EverString to enrich accounts with our Salesforce integration. Our researchers use it to get segment, company, social media, contact, and industry information. It addresses our need to be able to determine whether or not a company would benefit from our software or not, as we look to help particular company segments. Additionally, our sales reps use it to be relevant and up-to-date when speaking with prospects.
  • It finds company and segment information well. This is a strength of EverString that is more consistent and up to date than the Clearbit extension we also use.
  • It finds extra contact information, such as phone numbers, that other extensions sometimes miss.
  • It saves us time when it comes to gathering "extra information," e.g. pulls a summary of what the company does, as well as its LinkedIn profile for a quick reference.
  • It sometimes pulls out of date information for the company -- possibly more due to the company itself not updating its information.
  • Phone numbers are sometimes inaccurate.
  • The extension sometimes crashes inside Salesforce.
Well suited:
  • It's really good for our researchers when it comes to identifying companies that would possibly be a good fit for Workable.
  • It gives accurate information about the company for them to write mini reports for the SDRs to use.
  • SDRs prospecting time is massively reduced by having easily accessible information and social profile links.
Not so well suited:
  • More of a feeling -- if a company is new (less than 1-2 years) the information may not be up to date, especially if the company is growing quickly.
Score 7 out of 10
Vetted Review
Verified User
We use EverString to find prospective companies that are currently looking up industry keywords. Although it does not give us a specific person from the company, giving us information about which company is plenty because we merely need a general direction. EverString optimizes my prospecting workflow and finds the appropriate company instead of wasting additional time searching for potential leads. My last EverString filtered search revealed over 350+ leads--which is great!
  • List companies that search for specific keywords for a specific time parameter.
  • Integrate with Salesforce.
  • Helpful for business development.
  • Tons of leads!
  • Does not tell you the specific person looking up the information.
  • Sometimes doesn't classify the company's Revenue correctly.
Business development departments for a sales manager to create a sales pipeline. Really helpful for startup tech companies. EverString is well suited for companies looking to scale that don't have the capital to pay for expensive resources. If your company uses Salesforce, I would recommend enabling EverString because the import function works very well. Great for SDRs/BDRs!
Score 7 out of 10
Vetted Review
Verified User
We use EverString in the Marketing department to develop targeted lists for the organization that are in-market for our type of solutions. We then use those lists to target marketing and SDR campaigns.
  • Targeted List Building: We've been able to build targeted lists based on intent data.
  • Finding intent data on new and existing accounts.
  • We were able to do some level of data enrichment of our current database.
  • EverString is not always the most intuitive on building new lists based on past list attributes.
  • It needs more intent data keywords.
  • Expensive.
The solution is well suited for an organization that is building a strong ABM marketing and sales culture. It's maybe not the best for organizations that don't have sales and marketing fully aligned, or are just getting started in ABM.
Score 7 out of 10
Vetted Review
Verified User
The regional sales directors of national accounts have been utilizing RingLead DMS Capture as a part of a pilot program for Adecco. During this process, I have have used the tool in conjunction with my LinkedIn Sales Navigator account to find information about my potential National Account clients. This research allows me the opportunity to be as effective as possible when prospecting and cultivating leads.
  • Integration with LinkedIn Sales Navigator
  • The ability to gather data from websites
  • The efficiency to grab data from various sources, without having to retype it into my database
  • Some information was out of date
  • Some of the data was inaccurate
  • The sync process with other applications wasn't efficient
I believe the RingLead DMS Capture is well suited in situations where extensive research is needed prior to reaching out to a prospect. For instance, in a National Accounts environment, a sales consultant must do his or her homework before reaching out to a contact. Therefore, this product would be useful in applications of very targeted sales processes. On the other hand, if calling upon companies with a wide target base, this product might not be needed.
September 13, 2019

EverString for SDR's

Score 6 out of 10
Vetted Review
Verified User
Our SDR team uses EverString to find target accounts that are surging for terms that we believe to mean they are actively looking for analytics software. They also use the platform to gather contact information on potential prospects.
  • Identify surging topics at relevant companies. This is this whole reason we purchased EverString.
  • Admin functions are very easy to navigate and set up.
  • The implementation process was very easy and the people we worked with along the way were helpful and easy to get along with.
  • Need a more robust contact list. We find our accounts in EverString but mostly use SFDC and LinkedIn to find prospects to reach out to.
  • As an admin, since you see everyone's lists they build, you should be able to clean that up and organize into folders or something.
EverString is well-suited from a sales perspective to gather a list of target accounts to reach out too. However, it is not well suited to gather all of the contacts to reach out to.
Score 9 out of 10
Vetted Review
Verified User
We use EverString for revenue banding and industry identification for prospects. Our primary users are Sales and Marketing. It allows us to correctly assign leads and is a big help for target prioritization.
  • Providing revenue information. Data quality is great.
  • Providing industry information. Accurate information.
  • Providing company information, great help for prospecting.
  • User interface on analytics could be better.
  • Saved lists (i.e. reports) could be better organized.
  • A Salesforce connector would be welcomed.
EverString is great when you're trying to boil down the ocean of prospective customers and leads.
Score 8 out of 10
Vetted Review
Verified User
We use Everstring to build targeted outreach lists for our sales and marketing efforts. Previously, if we needed to build account lists, we would have to use a random assortment of lists and databases to cobble together imprecise lists of accounts; Everstring makes it much easier for us to target accounts that meet very specific firmographic and technographic parameters we set.
  • EverString allows us to build account lists based off in-depth firmographic or technographic data. It's far more accurate than trying to build these lists any other way.
  • EverString is fast. Where it might've previously taken us weeks to build lists of this quality, we now can build them in a matter of minutes (and have them ready to be published in a couple of hours).
  • EverString's "advanced insights" filters are cool in theory—being able to target by sophistication or B2B vs. B2C is really useful—but the lists don't change much with those filters. They don't seem to be quite useful yet.
  • I've found that the EverString lists built off of our seed lists are often filled with accounts that don't fit our target profile. For the time being, we're finding it more effective to manually set criteria rather than use the list EverString builds.
I've recommended EverString to many folks I know that are trying to build good target lists for their sales and marketing efforts. If your company has allocated a significant budget to do targeted marketing, EverString is extremely useful. If you're not committed to spending money to reach the accounts you've built in EverString, it's decidedly less effective.
Score 6 out of 10
Vetted Review
Verified User
Helps to get accurate reporting on company demographics, description, and phone number. It's being used by the sales team and is built into Salesforce. I recently started working in the role at this company and didn't realize the importance of the tool until recently. I get phone numbers to call leads and can be more informed in selling by finding content I can then come at from a relatable place.
  • Links to relevant social media portals
  • Similar leads list
  • Salesforce integrated
  • Incomplete company profiles
  • Many "keywords" which I don't use. The list is long and unhelpful for my role.
  • Lack of customization. I would like to be able to remove, add, and re-order info.
Great for getting some info to help prepare for first and second cadences. Less advanced info for really getting into the company's mission. It would be helpful to have more on recent news stories, decisions the company has made, and what the culture is like. Having to go to other places to get a robust look/company profile.
Score 5 out of 10
Vetted Review
Verified User
To give context, Everstring is being used by our Marketing department who manage our BDR teams on a regular basis. Our sales and BDR team don't really use Everstring beyond the data that it provides them. However operationally speaking our marketing department uses Everstring to contribute to any contact lists we need built for the BDR team. With that in mind, we utilize the intent data that contributes our list builds as well.

With context established, I will say that Everstring is just an okay solution, Okay for me is a 5/10. We have found that when we pull a few thousand contacts for our BDRs to call and email we have found that only around 2/5 of the emails are guaranteed verified. With that said their are a large chunk of those emails, about 2/5s, being sent to servers that do not provide the necessary signals to determine if it is or isn't an active email account so those are considered unverifiable. The last chunk of emails are inactive. The quality of their data is a big con for us. However, what makes them okay is they let us quickly determine if we already have accounts within our Salesforce instance. We can also take a pre-built list from, for example, ZoomInfo and use Everstring to determine if we have accounts for those as well. Due to the data issues we primarily use other data providers to make our lists but their intent data and mass CRM account checking are very helpful.
  • Intent Data as an added service.
  • Mass CRM account checking to prevent duplicate accounts, contacts, or leads.
  • UI is a nice change of pace.
  • Data quality on emails.
  • Newsfeed tab on the account is just a glorified google search.
  • Odd taxonomy decisions in terms of account data naming conventions.
If you are a call center for B2B services, then you would be able to leverage their lack of a credits system to get yourself a lot of contacts/accounts quickly and if you purchased their intent data service you could use that to see if your product was specifically searched. In addition, you would probably need to be calling about the very specific product you were selling or target account you were focused on to use this database to any great effect.
Score 8 out of 10
Vetted Review
Verified User
We are using it to pull lists of email addresses in a wide variety of verticals to then use in large email campaigns.
  • Seems to be accurate data
  • Easy to use
  • Needs more contacts
Well suited to pull mass lists to do outreach to prospects.
Ashley Kipershtein | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
We are using EverString to tap into accounts with intent. The teams that are using this tool are marketing, sales operations, and sales leaders. We recently connected EverString to our salesforce, but I was not part of that project. I believe intent data populates on accounts, as it is made in EverString.
  • Surfaces intent for accounts that are searching for our tool.
  • When data lives on the actual account in Salesforce it becomes x10 more useful.
  • It's easy to pull/create a report in the actual tool online.
  • Requires training and a lot of customization when it comes to pulling reports.
  • It's difficult to understand how to best distribute the data and alert reps of intent on their target accounts.
  • There is limited training and use cases for this tool across our organization.
EverString's main purpose is to surface intent. I wish the intent data was more descriptive and had more details of the type of searches/information the accounts are looking for. Something my organization needs help with is understanding how to surface this data to our sales reps, rather than having it passively live on the accounts.
Score 6 out of 10
Vetted Review
Verified User
It is currently being used in the Sales Department to bring in company information and track the keywords being searched within employees of the company we are prospecting.
  • Recognizes finance buzz words that are being searched.
  • The scoring system for how often they have searched a term.
  • Providing company info.
  • Not accurate information, I would cross-reference the information with Hoovers or Crunchbase (Ex. Location of HQ).
  • More detail on the breakdown of the score. Why is it ranked so high? Ex. Relevant titles searching vs. Volume searches.
  • More relevant info, like who the parent company, recently funded, etc.
Everstring would be suited really well in sales if we could trust the info. Probably why the team doesn’t leverage it as much as we should.
August 21, 2019

EverString Review

Score 8 out of 10
Vetted Review
Verified User
EverString has helped with efforts in finding net-new leads, similar to our top partners. EverString has helped find additional company contacts through the enrichment feature.
  • We've seen the most success with the "Finding Similar Companies" feature.
  • Reps at EverString are very responsive and helpful. Great support.
  • EverString has helped find new company contacts to add to our CRM.
  • It would be nice if the enrichment feature could be used as a contact level.
  • I think the user interface could be simplified, as there is more than one way to perform an action/build a list.
I think EverString's best, most useful feature is finding similar companies. The enrichment feature has helped us find new contacts from existing companies, but does provide missing data at a contact level, which would be nice to be able to do. The area in which we've seen the least success is the intent feature, being that the audiences have been too small for us to really utilize.
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