Good ROI
February 23, 2026

Good ROI

Rebecca Saber | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with ZoomInfo Operations

We use ZoomInfo Operations to find the right people faster and keep our contact data fresh. It really helps us cut down on the time spent researching and makes our outreach way more targeted. It is a huge help for sales and marketing, especially when we are going after new accounts.

Pros

  • It is super helpful at pinpointing the right supply chain decision makers
  • It helps prioritize the leads with their intent data.
  • The expanded filters are extremely useful for targeting stuff like orgs with software we currently integrate with.

Cons

  • Sometimes the intent data can be too general
  • There are times when the integration will require manual cleanup after importing data
  • The UI can be hard to navigate without formal training
  • EverString helps us zero in on the accounts most likely to convert, so we're not wasting time
  • With better prioritization, our team can get to the right people faster, speeding up sales cycles
  • We are seeing a stronger pipeline and more booked meetings from our BDR team
ZoomInfo Operations has made a really big difference for us by giving our team access to accurate contact and account data. It has greatly helped us cut down on time spent chasing leads that are no good. We are booking much more qualified meetings for sure. It has really upped our productivity levels.
  • LinkedIn Sales Nav
  • Salesforce
We have integrated ZoomInfo Operations with both Salesforce and LinkedIn Navigator, and they have played a key role in streamlining our sales workflows. The integration makes it easy to validate contacts and engage with prospects. The Salesforce integration helps to make more info available with less manual processes than before.
ZommInfo OPerations is pretty intuitive once you get the hang of it. I like that the current integrations make it easier to work within our existing flows and processes. Some of the more advanced features take a bit more training to fully understand and use correctly. And the interface could maybe be updated.
ZoomInfo Operations has made it much easier for us to give the sales team data they can actually use. With the accurate contact and account info we are able to build cleaner lists, prioritize better leads and also reduces a lot of time on manual research. It has helped us move the process along faster and do smarter prospecting.
We had looked at a few other tools alongside ZoomInfo Operations, including Clearbit and Apollo. Of course, they all had their strengths and their weaknesses. But ZoomInfo Operations really stood out for the accuracy as well as the depth of its data. Also, the Salesforce integration and the EverString capabilities were important.

Do you think ZoomInfo Operations delivers good value for the price?

Yes

Are you happy with ZoomInfo Operations's feature set?

Yes

Did ZoomInfo Operations live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of ZoomInfo Operations go as expected?

I wasn't involved with the implementation phase

Would you buy ZoomInfo Operations again?

Yes

ZoomInfo Operations helps us streamline prospecting, enrich our CRM data, and aligns our departments with actionable insights. It's ideal for targeting enterprise accounts and launching ABM campaigns. It is a bit less effective for mid-market or small accounts. It could probably improve in intent data precision and the ease of integration.

ZoomInfo Operations Feature Ratings

Data Quality
8.6
Data source connectivity
8
Data profiling
9
Data element standardization
8
Match and merge
8
Address verification
10

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