App Annie - great tool for Mobile Marketers
April 12, 2021

App Annie - great tool for Mobile Marketers

Andrei Popa | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Store Stats
  • Analytics
  • Intelligence

Overall Satisfaction with App Annie

Use case: Market Research, Insights, Reporting
Departments: Cross-company, multiple departments.
  • Implementation of features based off feedback (ex: App Annie Labs - Soft Launches)
  • Analytics, KPIs, Insights, Comparisons between games etc.
  • Communications between Customer Success and Company
  • Lots of features could still be added. More detailed filtering options etc.
  • Game and app taxonomy classification takes time for newly launched apps.
  • KPIs for apps (Retention, DAU, Downloads, Revenue etc)
  • Impacted in looking at competitors activity and KPIs etc
Used other dashboards like Steamspy or SteamDB for insights into the PC gaming market.

Do you think data.ai delivers good value for the price?

Not sure

Are you happy with data.ai's feature set?

Yes

Did data.ai live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of data.ai go as expected?

I wasn't involved with the implementation phase

Would you buy data.ai again?

Yes

App Annie is well suited within gaming industry colleagues - its dashboard offers detailed estimates and continuous enhancements - make[s] it a choice tool for internal reports and researches.