App Annie - great tool for Mobile Marketers
April 12, 2021
App Annie - great tool for Mobile Marketers
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Store Stats
- Analytics
- Intelligence
Overall Satisfaction with App Annie
Use case: Market Research, Insights, Reporting
Departments: Cross-company, multiple departments.
Departments: Cross-company, multiple departments.
Pros
- Implementation of features based off feedback (ex: App Annie Labs - Soft Launches)
- Analytics, KPIs, Insights, Comparisons between games etc.
- Communications between Customer Success and Company
Cons
- Lots of features could still be added. More detailed filtering options etc.
- Game and app taxonomy classification takes time for newly launched apps.
- KPIs for apps (Retention, DAU, Downloads, Revenue etc)
- Impacted in looking at competitors activity and KPIs etc
Used other dashboards like Steamspy or SteamDB for insights into the PC gaming market.
Do you think Sensor Tower delivers good value for the price?
Not sure
Are you happy with Sensor Tower's feature set?
Yes
Did Sensor Tower live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Sensor Tower go as expected?
I wasn't involved with the implementation phase
Would you buy Sensor Tower again?
Yes
Comments
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