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Serpstat

Score9.9 out of 10

28 Reviews and Ratings

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What is Serpstat?

Serpstat is a search marketing platform designed to help businesses, agencies, and in-house teams improve visibility across traditional and AI-powered search. Its environment combines more than 50 tools for keyword and competitor research, rank tracking, backlink analysis, technical SEO auditing, content optimization, and market analysis.

SEO and Competitor Intelligence
Serpstat helps teams identify organic and paid search competitors, compare domain performance, evaluate ranking keywords, and discover gaps in competitors’ search strategies. Regional databases make it possible to research keyword demand and compare search performance across selected markets.

Keyword and Content Research
The platform provides keyword metrics such as search volume, difficulty, and PPC competition. Its content tools support keyword extraction, content analysis, metadata generation, text editing, and the preparation of SEO-focused content structures.

Technical SEO and Rank Tracking
Serpstat’s website audit identifies technical issues that may affect crawling, indexing, performance, and search visibility. Prioritized recommendations help teams determine which problems require attention first. Rank tracking tools monitor organic, paid, and AI Overview search results across devices, locations, and selected competitors.

Backlink and Market Analysis
Backlink reports provide domain-level data on referring domains, new and lost links, link attributes, and competitors’ backlink profiles. Market research tools help businesses benchmark websites, evaluate market participants, and identify opportunities for search growth.

Official ChatGPT Integration
Serpstat provides an official integration for ChatGPT through the Serpstat SEO Tool, a custom GPT that connects ChatGPT’s conversational interface with Serpstat SEO data. Users can request keyword ideas and metrics, review domain-level SEO indicators, examine backlink data, compare regional keyword performance, and use the results to support content briefs and optimization strategies without manually switching between multiple reports.

Workflow Automation and Reporting
The platform supports API-based workflows, team collaboration, scheduled analysis, custom reports, and integrations with external analytics and reporting tools. These capabilities help reduce manual data collection and make SEO insights easier to incorporate into recurring marketing processes.

Categories & Use Cases

Media

Screenshot of Search analytics dashboard
Screenshot of AI overview opportunities report
Screenshot of AI Overview detailed report

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Screenshot of Search analytics dashboard

Serpstat Key Features

Learn about the best (and worst!) features Serpstat has to offer, as determined by TrustRadius' reviewers.
Based on 28 ratings of Serpstat's features
View all Serpstat features

Top Performing Features

  • Keyword analysis

    The tool analyzes the content of your site to help discover the right keywords.

    Category average: 8.7

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 8

  • Site audit / diagnostics

    The tool crawls your website’s pages to discover potential issues search engine crawlers might have with your website.

    Category average: 8.4

Areas for Improvement

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8

  • Site recommendations

    The tool recommends site structure improvements and other tasks to help with SEO.

    Category average: 7.4

  • Backlink management

    The tool tracks existing backlinks, measures their impact on search rankings, alerts you of new backlinks, and helps surface backlink opportunities.

    Category average: 7.7

Who Buys & Uses Serpstat

Serpstat Reviews

What users are saying about Serpstat.
View all Serpstat reviews

Serpstat is a great SEO investment for your website and company

Incentivized
Dustin DayView profile
Director of UX development, social media and SEO/SEM in Marketing at DFT (a number of local companies under one umbrella) (1-10 employees employees)

Use Cases and Deployment Scope

Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.

I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.

Pros

  • Organic keyword analysis
  • Keyword rank tracking
  • Site analysis (reports)
  • PPC keyword suggestions/analysis
  • Keyword filtering

Cons

  • Mobile functionality would be great
  • The UI could be updated
  • Suggested competitors would be nice

Return on Investment

  • Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
  • Serpstat reporting has saved us time when delivering reports to clients
  • Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
  • Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Usability

Alternatives Considered

Labrika, Serpwatch, SEO PowerSuite, SEO Tester Online, Google Analytics, Google Search Console, Reportz and Whatagraph

Other Software Used

Adobe After Effects, Adobe Audition, Adobe PhotoShop, Metricool, ContentStudio, Salesflare, Awario, Jepto, BrandMentions

My review of Serpstat

Incentivized
Michał PliszkaView profile
Owner in Marketing at Haiku Studio (1-10 employees employees)

Use Cases and Deployment Scope

I use Serpstat mainly to audit my sites, as well as to track my competitors - their visibility and backlinks gained. A website audit allows me to find elements on the website that require improvement, e.g. missing headers or incorrect redirections. By correcting these errors, my website became more visible in search engines for keywords that were important to me.I also use my competitors' backlink analysis very often. I know where he gets valuable links to his website and then I also try to place a link to my website there. This also greatly affects the visibility of my website.Improving the visibility of my website = more customers for the services I offer.

Pros

  • audit of sites
  • backlink analysis
  • keyword research

Cons

  • everything works as it should. there are no features missing here. the management panel could be a bit more modern.

Return on Investment

  • SEO tools have similar features, however, Serpstat on their background often has more features and is definitely more affordable.

Alternatives Considered

Labrika

Other Software Used

Hexomatic, Icedrive, ContentStudio

Great Value From Their SEO Tool

Incentivized
Lisa SicardView profile
Content Manager / Consultant in Marketing at Inspire to Thrive (1-10 employees employees)

Use Cases and Deployment Scope

I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.

Pros

  • Find the right keywords
  • Help me see what competitors are using
  • Helps me produce better content

Cons

  • The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl.
  • If it were a little easier to use

Return on Investment

  • It has had a positive impact on my ROI as articles are ranking better.
  • I feel more confident doing the SEO for the website

Alternatives Considered

Semrush and Ubersuggest

Other Software Used

Agorapulse, Missinglettr, Jasper.ai

Usability

Advanced SEO platform

Yevheniia DavydiukView profile
Chief Operating Office at fuelfinance (11-50 employees employees)

Use Cases and Deployment Scope

We use Serpstat for all our SEO tasks as an integral part to increase organic traffic, ensure a higher ctr and minimize costs for PPC.We use it for:- Keyword research- Link-building- Content marketing- Off page SEO

Pros

  • keyword research
  • rank tracking
  • site audit
  • backlink analysis

Cons

  • In some cases, GA and Serpstat metrics differ, but overall it provides excellent insights and analytics

Most Important Features

  • keyword research
  • competitor analysis
  • website audit
  • backlink analysis

Return on Investment

  • Using Serpstat, we have increased our lead quality & quantity

Best All-in-One SEO platform for Digital Specialists

Valeriia DziubenkoView profile
BDM in Sales at UniOne (51-200 employees employees)

Use Cases and Deployment Scope

Serpstat has so many things to love! Extremely useful keyword research, backlink analysis, and site audit, and amazing onboarding support from a Customer Success specialist. This ensures you get the most out of the platform to achieve your goals! Additionally, users can always access the latest and most advanced SEO tools with the platform's improvements, new features, and updates.

Pros

  • keyword research
  • backlink analysis
  • site audit

Cons

  • It may be overwhelming when you first register because there are so many graphs and data.
  • Nevertheless, after a few uses, you will be pleasantly surprised at the amount of insight it provides.

Most Important Features

  • keyword research
  • competitor analysis
  • website audit
  • backlink analysis

Return on Investment

  • Serpstat has helped our business sustain profitability.

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