Item: Serpstat
Rating: 9
Author: Lisa Sicard

Overall Satisfaction with Serpstat

Use Cases and Deployment Scope

I use Serpstat to manage SEO for the website. It has helped me find the relevant keywords and am able to track competitors as well in their dashboard. I like that I can have 5 projects with their basic program which saves my business money.

Pros and Cons

Pros

Find the right keywords
Help me see what competitors are using
Helps me produce better content

Cons

The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl.
If it were a little easier to use

Return on Investment

It has had a positive impact on my ROI as articles are ranking better.
I feel more confident doing the SEO for the website

Alternatives Considered

Semrush and Ubersuggest

I selected Serpstat because it offered a lot of things like Semrush but for half the money and it offered more than Ubersuggest had been offering. I also loved the support service I received from Serpstat. They get back to you quickly and have answers to your questions. They are very helpful. I've increased my visibility online and made more money since using their program. A great return on investment!

Key Insights

Do you think Serpstat delivers good value for the price?

Yes

Are you happy with Serpstat's feature set?

Yes

Did Serpstat live up to sales and marketing promises?

Yes

Did implementation of Serpstat go as expected?

Yes

Would you buy Serpstat again?

Yes

Other Software Used

Agorapulse, Missinglettr, Jasper.ai

Likelihood to Recommend

The only thing I do not like about Serpstat that it uses a "credit" system to pull down keywords. I would love to see a "warning" screen that tells you all your credits will be gone in this crawl. However, their support service is fabulous in responding and I was able to get help to use their program better. I had used Semrush prior but it was getting very expensive so I made the switch several months ago.

Serpstat Feature Ratings

Using Serpstat

Users and Roles

1 - Managing SEO for the content of the website and marketing.

Support Headcount Required

1 - Knowledge of SEO and ability to write content for the web and be found in the search results. Also a knowledge of marketing and blogging tactics to go along with it.

Business Processes Supported

keyword research
competitor research
Site audit to fix technical errors as well

Innovative Uses

Writing better content that gets found in the search results

Future Planned Uses

To do more competitor research and link exchanges

Likelihood to Renew

I am very happy with the program and their services.

Evaluating Serpstat and Competitors

Products Replaced

Yes - I replaced Semrush with Serpstat due to increased costs.

Key Differentiators

Ease of Use

The cost and ease of use. However, I must say the support I received from Serpstat has been superb and they have been a big help to me in getting the right things for my usage of the SEO tool. I like that I can log in daily with ease and know what is going on with my keywords as well with the competitors. It helps me plan out my content better.

Evaluation Lessons Learned

I wouldn't change it. I kept Semrush while I began Serpstat to be sure about the decision to make the switch to save money. It was a pleasant surprise when I discovered how great their customer support was along the way. And then I increased my return on investment, so I am very pleased with my decision to make the switch.

Serpstat Support

Support Rating

I love the customer support from Serpstat, they are quick and even did a one-on-one training session for me.

Serpstat Customer Support Pros and Cons

Pros	Cons
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response	None