Item: Serpstat
Rating: 9
Author: Dustin Day

Overall Satisfaction with Serpstat

Use Cases and Deployment Scope

Serpstat fills a big hole in our SEO process. Some of our top uses include on-site analysis, organic keyword analysis, keyword suggestions, keyword rankings and PPC analysis as well.

I especially love the data you get on organic keywords that you aren’t following. The tool gives data beyond what Google offers, and really helps you with your content plan/focus keywords.

Pros and Cons

Pros

Organic keyword analysis
Keyword rank tracking
Site analysis (reports)
PPC keyword suggestions/analysis
Keyword filtering

Cons

Mobile functionality would be great
The UI could be updated
Suggested competitors would be nice

Return on Investment

Serpstat has allowed us to confidently suggest keywords and SEO friendly updates to clients to implement
Serpstat reporting has saved us time when delivering reports to clients
Serpstat app integrations allows our other data sources and Serpstat data to be combined to create Reportz (app) for client delivery
Serpstat is one of the first places I go to check organic words for content ideas and places to improve our SEO

Usability

Serpstat is great to use on the desktop. Being able to get around the site is easy, and using tools such as rank tracking and filtering are intuitive if you’ve used other SEO software. However, their app is not mobile friendly. I do a lot of my work on mobile when traveling or when dad’ing, and it would be much appreciated for the the app to have better mobile UI functionality. I know I’m dreaming, but other SEO software I use is able to accomplish this.

Things like filtering and how powerful it is are not aa easy to understand until you watch some tutorial videos. I think making this feature more intuitive would also help the sites early on adoption from new users.

Alternatives Considered

Labrika, Serpwatch, SEO PowerSuite, SEO Tester Online, Google Analytics, Google Search Console, Reportz and Whatagraph

Serpstat in comparison to a lot of the SEO tools (analysis, testing, tracking, reports, etc.) is a great all in one tool that delivers useful information and is regularly updated. In many cases Serpstat blows the competition away, or works well in unison with the competition. I would highly recommend Serpstat against many of their competitors.

Key Insights

Do you think Serpstat delivers good value for the price?

Yes

Are you happy with Serpstat's feature set?

Yes

Did Serpstat live up to sales and marketing promises?

Yes

Did implementation of Serpstat go as expected?

Yes

Would you buy Serpstat again?

Yes

Other Software Used

Adobe After Effects, Adobe Audition, Adobe PhotoShop, Metricool, ContentStudio, Salesflare, Awario, Jepto, BrandMentions

Likelihood to Recommend

Serpstat is well suited for an almost all in one SEO solution. The application has most tools an SEO or business owner would need for SEO. As a long time user of Serpstat I would recommend it to a user wanting to have a robust toolkit for their website and future marketing (organic, PPC, etc.). The learning curve is steep, but once you understand how the site works, and filters, etc. it is a very strong SEO tool.

Serpstat Feature Ratings

Comments

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Serpstat is a great SEO investment for your website and company