Smart CRM by Binotel

SmartCRM is a customer relationship management (CRM) system developed by Binotel, tailored for small to medium-sized businesses in Ukraine. It centralizes sales processes, client data, and communications to support efficient operations in sectors like retail, automotive, energy, and services.

Key Features

SmartCRM includes a customizable sales funnel that tracks deals from leads to closure, displaying progress, communication history, and next actions. The client database offers a 360-degree view, storing interaction logs, deal details, inquiries, and customer needs for quick reference. Integrated telephony enables call handling, recording, and missed call tracking directly within the platform, linked to client profiles. Task automation generates daily workflows based on deal stages, such as reminders for follow-ups or proposals. Analytics provide reports on sales metrics, failure reasons, and trends, with options for custom visualizations.

Benefits and ROI

SmartCRM helps businesses increase sales per manager through streamlined processes and insights into successful strategies. Deal closures accelerate, with, according to Binotel, 9 out of 10 deals succeeding due to better tracking and automation that reduces routine tasks. For example, companies in retail and automotive sectors achieve these outcomes by minimizing overlooked opportunities and optimizing team time. Overall, it aims to simplify sales management, making it more straightforward while saving operational effort.

Differentiators

Unlike generic CRMs, SmartCRM is adapted specifically for Ukrainian business practices, with integrations including Binotel's virtual PBX for telephony. Setup completes in 60 minutes, encompassing consultation, configuration, and team training. Unlimited support is available seven days a week, ensuring ongoing assistance. Pricing starts at 399 UAH per month per user, with the second and third months free under current promotions.