Sprinklr Marketing

Sprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting.

Key Features

• Campaign management: Manage workflows across planning, production, activation, and analytics throughout the campaign lifecycle.
• Content marketing: Generate campaign briefs, copy, and localized content with generative AI while applying brand-tone and compliance controls.
• Social media advertising: Centralize paid-social campaigns across more than 10 channels and manage comments on paid advertisements. Sprinklr reports that customers can improve return on ad spend (ROAS) by up to 30%.
• Marketing analytics: Analyze performance across paid, owned, and earned media in a single reporting environment.
• Creative performance optimization: Analyze creative elements, including calls to action and color palettes, and receive AI-generated recommendations to scale, pause, or adjust creative.
• Budget and bid optimization: Use AI to adjust budgets, bids, and creative delivery based on campaign performance.
• Brand governance: Apply approval workflows, role-based permissions, pre-flight scoring, and off-brand alerts to campaign content.
• Unified media analysis: Measure paid advertising, organic posts, and earned mentions together.
• Sprinklr Copilot: Query campaign performance, content ideas, and audience sentiment through a conversational interface.
• Enterprise integrations: Sprinklr states that the platform connects with more than 100 customer relationship management (CRM), digital asset management (DAM), project-management, and business-intelligence (BI) systems.