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Sprinklr Marketing

Score7.1 out of 10

56 Reviews and Ratings

What is Sprinklr Marketing?

Sprinklr Marketing is a Content Experience platform for global marketing, creative, and media teams. It centralizes campaign planning, content creation, publishing, and performance analysis across paid, owned, and earned media. The platform also supports Content Marketing, Social Media Advertising, and Marketing Analytics through AI-assisted content workflows, paid-social campaign management, and cross-channel performance reporting.

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Categories & Use Cases

Who Buys & Uses Sprinklr Marketing

Sprinklr Marketing Reviews

What users are saying about Sprinklr Marketing.
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More social, less distance

Incentivized
Fernando MattosView profile
Voice Content Manager in Information Technology at Wellstar Health System (10,001+ employees)

Use Cases and Deployment Scope

We use to schedule posts, run engagement reports and keep track of comments. We also use it to alert us of people mentioning us. The social team also generates reports from Sprinklr. We currently have 30 social accounts on Sprinklr, which helps us keep track of all. Sprinklr's scheduling function also frees our team to do other tasks.

Pros

  • Scheduling posts
  • Showing mentions
  • Providing tech support

Cons

  • Research function is difficult to learn and use
  • IGTV functionality is missing
  • No support for stories

Return on Investment

  • Time saved scheduling posts
  • Alert for PR crisis situations
  • Easy engagement reports

Other Software Used

Adobe Premiere Pro, Adobe PhotoShop, Adobe Illustrator CC

Sprinklr - An Effective Social Solution

Incentivized
Joseph AlleruzzoView profile
Director, Client Lead in Marketing at Havas Media Group (5001-10,000 employees)

Pros

  • Content marketing.
  • Social listening.
  • Bulk uploads and changes.

Cons

  • Refresh time is slow.
  • Trainings not insightful.
  • New formats slow to be integrated.

Return on Investment

  • Ease of use, onboarding, and scale.
  • Priced well compared to other tools.
  • Effective KPI management.

Alternatives Considered

Scope by 4C

Sprinklr: the tool your large organization needs

Incentivized
Corey WalkerView profile
Marketing Specialist in Marketing at The Marketing Specialist (1-10 employees)

Pros

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.

Cons

  • It can be overwhelming when you first start. There is so much functionality. Go to a formal training to see all of the things it can do and pick what you need. Once you learn it, it is a great tool, but it is a lot to learn!

Return on Investment

  • It has positively affected us by easily sharing brand content so I spend less time creating and coming up with my own new content.
  • It also positively allows us to respond more quickly to our patients and customers with easy to use engagement dashboards.
  • It positively saves time allowing me to post the same content on multiple channels vs. logging in and out of multiple platforms every day.

Sprinklr Advertising has a Good User Interface

Incentivized
Alissa CalominoView profile
Senior Business Solutions Owner for Marketing Technology in Marketing at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas (5001-10,000 employees)

Pros

  • Great personal attention from our account executive. They tried their best to coach and onboarding.
  • Sprinklr is really user friendly. The navigation is intuitive and simple to learn.
  • Their knowledge base of articles and user generated tips was really awesome and complete. You can find anything you need in there.

Cons

  • They were always open to our requests but often had a hard time implementing fixes or accommodating our requests.
  • Advertising on Sprinklr is basically the same experience as if you were going to run your ads on Facebook so there's not a huge value add.

Return on Investment

  • Measurable and easy to see clicks and actions taken on ads lends to a positive or negative ROI depending on the call to action.
  • As far as the cost of the tool, it's good to manage and control many users so I'd say this is a positive ROI.

Alternatives Considered

Hootsuite and HubSpot

Brandwatch = LEGO Duplo, Socialbakers = LEGO Classic, Sprinklr = LEGO Technic!

Incentivized
Robert LangeView profile
Head of Paid Media & Social Media Consultant, Strategist in Social Media at neulandherzer (client: EGGER Group) (51-200 employees)

Pros

  • Design of the dashboards diagrams
  • Amount of channels you can connect with Sprinklr
  • Customized metrics

Cons

  • The combination of paid versus organic
  • User experience of the Sprinklr "Home" is hard to navigate through. I am always searching, it is not very intuitive.
  • Missing the combination of metrics of different social platforms. like the number of followers.

Return on Investment

  • As an agency, I can't say anything about the ROI, because the client is paying for it. But I can say, being able to display the whole user journey helped us to show the ROI of a single posting. We can show how much traffic and how many conversions a social posting can have, and can display the impact raising the media budget would have.

Alternatives Considered

Socialbakers Suite, Falcon.io, Brandwatch and Google Data Studio

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