Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Cat avg: 6.4
Top Performing Features
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Cat avg: 7.9
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Cat avg: 8.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Cat avg: 8.2
Worst Performing Features
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Cat avg: 6.6
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Cat avg: 8.1
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Cat avg: 8.2
Sprinklr Marketing Features from Reviews
Content Creation
Features related to the creation of content for marketing purposes.
7.0+2%
Ideation
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
Category average: 8.1
Approval workflows
Allows users to lay out and track, in some cases automatically, workflows for content approval.
Category average: 6.6
Content collaboration
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
Category average: 6.1
Content calendar
Allows users to schedule and plan the creation and/or distribution of content.
Category average: 6.4
Network for content licensing/production
Includes access to a database of content that can be licensed or a talent network for licensed content production.
Category average: 5.6
Content Publishing
Features related to the organization and distribution of marketing content.
8.0+3%
Content hub
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
Category average: 8.2
Forms / Gated content
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
Category average: 8.2
Embedded CTAs
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
Category average: 8.2
Content distribution
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
Category average: 7.5
Content promotion
Includes tools for promoting content by connecting to paid and earned media channels.
Category average: 7.4
Content automation
Allows users to set up automated distribution, personalization and/or curation.
Category average: 6.6
Content Reporting & Analytics
Features related to tracking, measuring, and analyzing content creation processes and content performance.
8.5+11%
Audience profiling and targeting
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
Category average: 7.1
Closed-loop tracking and reporting
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
Category average: 7.1
Content performance analytics
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
Category average: 7.9
Campaign optimization dashboard
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
Category average: 7.8
Competitive analytics
Provides a view on competitors' content performance and/or strategy for comparison.
Category average: 5.7
Sprinklr Marketing Features from the Vendor
Additional Features
Vendor-contributedSmart Alerts
Smart Content Intelligence
Suggestion Queues
AI Asset Filters
User Generated Content
Production Dashboards
Digital Asset Management
Global Editorial Calendar
Campaign Overview
Sub-Campaigns
Brief Templates
Content Templates
Smart Compliance
Asset / Campaign Expiry
Confidential Content
Intake Forms
Marketing Automation
Ads Manager
Ads Composer
Cross Channel Reporting
Smart Bidding
Smart Budget Allocation
Crisis Switch