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StackAdapt

StackAdapt

Overview

What is StackAdapt?

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

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Recent Reviews
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Awards

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Reviewer Pros & Cons

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Product Details

What is StackAdapt?

StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.

Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.

StackAdapt Videos

Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]

StackAdapt Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(29)

Attribute Ratings

Reviews

(1-11 of 11)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Much better in terms of audience definition and campaign control. We found AdRoll to be relatively easy to use, but light in terms of campaign parameters, whereas StackAdapt is also easy to use but allows us to be completely in the driver's seat.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I couldn't find Teads in the dropdown, but that's what I'd most compare StackAdapt too. Both generated strong results for our various clients and campaigns run on the platforms, but overall, I've been far more impressed with StackAdapt. Not only is StackAdapt's dashboard incredibly clean and easy to navigate, the quality of results we're seeing within the slick dashboard is more impressive.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Basis is great for display ads. StackAdapt, however, is in a completely different world when it comes to NAtie ADvertising. Typical DSPs like Basis do not come close to comparing.
Cameron Solu | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In terms of Native advertising, StackAdapt blows Outbrain and Taboola out of the water. The ability to drive impressions is similar between all three, but we have seen a large improvement in the quality of these impressions from StackAdapt. Clicks, engagement, and sales are all up on StackAdapt when compared to the other platforms we have used in the past.
Eric Figura | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
StackAdapt's video capabilities perform in-line with what we have seen from Sharethrough, but without any minimums attached to their campaigns. As far as Nativo, their traffic was lower, but the quality of those sessions was better. As far as re-targeting capabilities, we have not done enough with StackAdapt that is similar to our DoubleClick campaigns.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
StackAdapt has better support, better integration, is easier to work with, and listens to customers. Other platforms serve up a take-it-or-leave-it attitude to all but the largest customers.
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