Excellent display advertising tool.
May 30, 2024
Excellent display advertising tool.
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with StackAdapt
We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ADS as a comprehensive marketing approach. It solves our need for a reliable display ADS platform with robust audience targeting capabilities, more control, and more trust that our ADS are placed on high-quality sites.
Pros
- Audience targeting - there are so many options for both B2C and B2B audiences, from browsing behavior audiences to account-based marketing audiences to CRM lists. There's a way to find your ideal audience no matter their industry.
- Pixel setup and management are pretty easy. It uses a universal pixel that you can easily place on your site. We use Google Tag Manager for this. Then, you can create any number of conversion events and easily implement them, also with Google Tag Manager, so we can trust we're getting good tracking.
- It seems many display ad platforms lack optimization tools, but StackAdapt makes it easy to adjust, add, or remove audiences, pause certain website categories, exclude batches of websites, pause individual ADS, and really fine-tune the targeting as you see what works and what doesn't.
Cons
- Maybe I'm missing something, but I haven't seen anywhere on the platform that allows me to easily set up dynamic retargeting ADS. I know it can be done, but it seems it requires support and help.
- An easier ad builder or something like a responsive display ad builder like Google would be useful. It is cumbersome to upload a bunch of different display ad sizes, and the creatives hub doesn't have any templates for regular static display ADS. They should incorporate the creative hub into the campaign setup.
- Generally, the CPM is pretty high across all ad types, but this is because of the quality of the network of sites manually vetted individually. So we don't get as many clicks and impressions as we could with the same budget on Google, so we have to make sure our ADS and targeting are near perfect.
- For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
- Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.
We have evaluated Criteo because we have many eCommerce clients. But we decided against it because StackAdapt seems to have much better and complete targeting options and ways to optimize campaigns post-launch, whereas Criteo feels more like a "spray & pray" approach. StackAdapt also offers much better customer support and more ad types, so we feel comfortable with StackAdapt no matter what clients we onboard and what needs they have.
Do you think StackAdapt delivers good value for the price?
Yes
Are you happy with StackAdapt's feature set?
Yes
Did StackAdapt live up to sales and marketing promises?
Yes
Did implementation of StackAdapt go as expected?
Yes
Would you buy StackAdapt again?
Yes
Comments
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