StackAdapt Programmatic Advertising Solution
July 03, 2024

StackAdapt Programmatic Advertising Solution

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with StackAdapt

At [...] we have used StackAdapt as a in house advertising platform for a strategic approach for certain populations or target audiences. This gives us an advantage as it is an easy to use tool with a variety of channels for advertising. In the industry of real estate, we need to be creative and strategic with our approach. We are able to use this all in one product to plan and analyze in real time the results and interactions with our customers and prospects.

Pros

  • Accessible human support
  • Customer service oriented
  • User friendly platform

Cons

  • Limited reporting capabilities
  • Poor reporting for what is provided
  • We are able to use the hard data to target audiences further and drill down on a certain user or demographic in the industry
  • I would say this program has increased the ROI by 2-300% roughly.
It is very user friendly and if any team members need further help, we are able to easily access their customer service team for hands on assistance with an actual human being, not a robot. Their team has been incredibly kind, understanding and thorough. It is really a great all in one tool for a business who relies greatly on advertising campaigns.
With Google Ads you are able to set your budget and work within it. However, it is pay per click so the price does increase substantially. StackAdapt seems more budget friendly.

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of StackAdapt go as expected?

I wasn't involved with the implementation phase

Would you buy StackAdapt again?

Yes

We use StackAdapt to create marketing lists for different industries and uses and we curate specialized advertisements to reach these audiences and stay in touch with other competitors and allies in the industry. It is important to have the reporting capability to measure our success and create a level of standard for future advertisements.

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