Item: StackAdapt
Rating: 7
Author: Verified User

Overall Satisfaction with StackAdapt

Use Cases and Deployment Scope

We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).

Pros and Cons

Pros

Affordable CPM rates
3rd party audience segmentation
Ease of self-serve platform
Low minimum ad buy requirement
Fast customer support responses (and helpful)

Cons

Budget can spend quickly if you don't enable pacing guardrails
Low conversion rates
Too many mobile ad placements if you don't limit in the settings

Return on Investment

10x lower CPM than similar LinkedIn Ads
Tight geofencing to promote a short-duration conference
Spending budget too quickly when pacing is not explicitly set

Usability

Easy self-serve platform with menus that make sense. Though some reporting menus are hidden in a way that isn't immediately obvious. I even had a rep tell me this once - and if he hadn't, I probably wouldn't have found the custom columns and reporting metrics that I needed. Though the customer support team is crazy fast at answering questions, and even providing advice to improve campaign performance.

Alternatives Considered

StackAdapt has an easier self-serve platform than JamLoop, where you can also buy programmatic CTV and display banners. Though they lack audio placements, which is another cross-channel tactic in StackAdapt to reach the same audience with multiple formats. Comparable CPM rates on CTV, and customer support on both is similarly strong.

Key Insights

Do you think StackAdapt delivers good value for the price?

Yes

Are you happy with StackAdapt's feature set?

Yes

Did StackAdapt live up to sales and marketing promises?

Yes

Did implementation of StackAdapt go as expected?

Yes

Would you buy StackAdapt again?

Yes

Other Software Used

Spotify for Artists

Likelihood to Recommend

StackAdapt's programmatic buys are great for a quick awareness campaign to reach the most eyeballs. Solid user segmentation from 3rd party sources that is available almost immediately.

The platform is less proficient at converting users, though I've never had sufficient volume to test if this works better for enterprise-level clients with more conversion data.

Comments

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Affordable CPM's + Great Audience Segmentation