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StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.Lots of Good Layers With StackAdaptAt our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.,StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run. These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with. They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.,Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful. Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again. The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.,9,The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.,Sharethrough, Nativo and Google Marketing Platform (formerly DoubleClick),B2CStackAdapt: Great Service, Positive ROI, and Great PartnerStackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.,Outstanding customer service - highly responsive. Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business. Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.,Lack of highly refined targeting for job titles and geographies No list-based retargeting No option to hit specific domains individually without jerryrigging it,10,We have seen positive ROI from our ads. In working with support, we have received custom guidance to reduce our cost per engagement. We have seen substantial ROI from our custom development against the StackAdapt platform.,Basis DSP and Google Ads (formerly AdWords),BothStackAdapt Stacks Up Against the CompetitionStackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.,StackAdapt provides quality traffic to our client websites. StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients. StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.,There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.,10,StackAdapt has had such a positive impact on our overall business objectives because it provides quality traffic to our clients' websites, promoting the content that internet users want these days.,The Trade Desk,B2C
  3. StackAdapt Reviews
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StackAdapt
3 Ratings
Score 9.7 out of 101
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StackAdapt Reviews

StackAdapt
3 Ratings
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Score 9.7 out of 101
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Reviews (1-3 of 3)

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Eric Figura profile photo
October 16, 2018

User Review: "Lots of Good Layers With StackAdapt"

Eric Figura
Score 9 out of 10
Vetted Review
Verified User
Review Source
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Read Eric Figura's full review
Christopher Penn profile photo
October 05, 2018

Review: "StackAdapt: Great Service, Positive ROI, and Great Partner"

Christopher Penn
Score 10 out of 10
Vetted Review
Reseller
Review Source
StackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.
  • Outstanding customer service - highly responsive.
  • Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
  • Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
StackAdapt is best suited for companies which currently do native, display, and video advertising, and those companies doing retargeting. It is best for companies who have tight integration with their martech/adtech agencies.
Read Christopher Penn's full review
Kristy Mihill profile photo
October 05, 2018

Review: "StackAdapt Stacks Up Against the Competition"

Kristy Mihill
Score 10 out of 10
Vetted Review
Verified User
Review Source
StackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.
  • StackAdapt provides quality traffic to our client websites.
  • StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients.
  • StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.
  • There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.
StackAdapt is well-suited to promote any content your clients have to offer. The traffic they provide to our client's websites is highly qualified and they provide some of the longest times on site from any platform that we use.
Read Kristy Mihill's full review

StackAdapt Scorecard Summary

Likelihood to Recommend (3)
9.7

Feature Scorecard Summary

Data Transfer (3)
9.3
DSP integration (2)
10.0
Ad campaign creation (3)
9.0
Ad deployment (3)
9.0
Display advertising (2)
9.0
Ad display and retargeting segmentation (3)
9.3
Sequence targeting (1)
7
Ad dashboards (3)
8.7
Ad performance reports (3)
8.3
Ad conversion tracking (3)
8.7
Ad attribution reporting (2)
9.0
Ad forecasting and optimization (3)
8.7

About StackAdapt

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Categories:  Ad Serving & Retargeting

StackAdapt Technical Details

Operating Systems: Unspecified
Mobile Application:No