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StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.Honesty is the best policy.StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.,It's user-friendly, as we can navigate well throughout the platform. The option to have custom segments built strengthens our targeting efforts. Support from the StackAdapt team is awesome.,Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.,10,B2CStackAdapt are masters at native advertisingI've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.,User engagement Conversion rate CPA,Bid factoring More detailed reporting. Better campaign structure for easier use.,10,Always a positive ROI on campaigns.,,B2CEasy to Use Native Platform w/ Great Customer Service!We use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.,Easy to use. New services & capabilities offered regularly. Great customer service!,More in-depth audience targeting. Ability to switch between image sizes when creating an ad. Users being able to remove topics in the custom audience segments without having to contact support.,9,Helped manage native campaigns with an easy to use platform. Great customer service that is always responsive to questions. Much more native customization available than our display DSP.,BothStackAdapt: A Great Addition to Your Marketing Stack!StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.,Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences. Efficiency. CPMs are great, affordable, and allow us the flexibility we need. Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.,The interface can be a bit confusing.,10,StackAdapt has proven to be a positive ROI driver for our clients. We normally range anywhere between a 1.5x and 3x ROAS for our campaigns on the platform.,Outbrain and Taboola,B2CLots of Good Layers With StackAdaptAt our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.,StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run. These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with. They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.,Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful. Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again. The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.,8,The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.,Sharethrough, Nativo and Google Marketing Platform (formerly DoubleClick),B2C,8,Promoting Video Content through Native Pre-Roll and In-Stream Placements A/B Testing Static Images/Creative Re-market to users who have watched/interacted with promoted content,10Easy to Use, Even for BeginnersWe use StackAdapt in both our paid media and earned media departments for native and display ads.,They have really great customer service. Everyone is assigned a person on their account that can help them with pretty much anything. The platform is really easy to use. I have no experience doing paid media and I am able to set up campaigns successfully. The results for our clients have been really impressive and we can continue to ramp up native ad budgets for clients because the results speak for themselves.,I wish you had the ability to resize images to the recommended sizes straight from the campaign management page, but you have to upload images that are the correct size already.,10,We have increased the spend we have available for one of our clients by 100% because of the great results we've seen using StackAdapt.,,B2CSlick, Easy-to-Use, Great RepsWe use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.,Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that. Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that. Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.,I'd like to see easier grouped campaign reporting. Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great. Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.,10,More refined strategy for video display ads. More targeting options and features for niche audience segments. A higher quality of traffic from display ads.,,B2CStackAdapt is a fantastic platform to executive native and build top-funnel audiencesWe utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.,Creative building in the platform. Contextual targeting. Dynamic re-marketing.,Behavioral and interest targeting. Bottom funnel marketing. Additional publishers.,10,Increase top funnel audience database. Allows us to leverage to increase top funnel database to increase bottom funnel reach. Allows us to increase sales by increasing database size.,Basis DSP,B2CStackAdapt: Great Service, Positive ROI, and Great PartnerStackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.,Outstanding customer service - highly responsive. Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business. Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.,Lack of highly refined targeting for job titles and geographies No list-based retargeting No option to hit specific domains individually without jerryrigging it,10,We have seen positive ROI from our ads. In working with support, we have received custom guidance to reduce our cost per engagement. We have seen substantial ROI from our custom development against the StackAdapt platform.,Basis DSP and Google Ads (formerly AdWords),BothStackAdapt Stacks Up Against the CompetitionStackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.,StackAdapt provides quality traffic to our client websites. StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients. StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.,There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.,10,StackAdapt has had such a positive impact on our overall business objectives because it provides quality traffic to our clients' websites, promoting the content that internet users want these days.,The Trade Desk,B2C
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StackAdapt
15 Ratings
Score 9.6 out of 101
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StackAdapt Reviews

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StackAdapt
15 Ratings
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Score 9.6 out of 101

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Jocelyn Wallace profile photo
March 29, 2019

Honesty is the best policy.

Score 10 out of 10
Vetted Review
Verified User
Review Source
StackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.
  • It's user-friendly, as we can navigate well throughout the platform.
  • The option to have custom segments built strengthens our targeting efforts.
  • Support from the StackAdapt team is awesome.
  • Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.
StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily.
It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.
Read Jocelyn Wallace's full review
Brandon Mallory profile photo
March 21, 2019

StackAdapt are masters at native advertising

Score 10 out of 10
Vetted Review
Verified User
Review Source
I've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.
  • User engagement
  • Conversion rate
  • CPA
  • Bid factoring
  • More detailed reporting.
  • Better campaign structure for easier use.
If you need to get the best native inventory and help with branding initiatives, StackAdapt can really come in handy.
Read Brandon Mallory's full review
Megan Schutz profile photo
March 18, 2019

Easy to Use Native Platform w/ Great Customer Service!

Score 9 out of 10
Vetted Review
Verified User
Review Source
We use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.
  • Easy to use.
  • New services & capabilities offered regularly.
  • Great customer service!
  • More in-depth audience targeting.
  • Ability to switch between image sizes when creating an ad.
  • Users being able to remove topics in the custom audience segments without having to contact support.
If you have limited budgets, StackAdapt is not one I’d recommend. They have minimum spends for campaigns set to maximize conversions. Make sure you keep an eye on the custom audience segments to have topics removed that are not relevant to your campaign.
Read Megan Schutz's full review
Cameron Solu profile photo
March 18, 2019

StackAdapt: A Great Addition to Your Marketing Stack!

Score 10 out of 10
Vetted Review
Verified User
Review Source
StackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.
  • Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
  • Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
  • Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.
  • The interface can be a bit confusing.
StackAdapt is great for reaching large audiences with video or display creatives. They offer a wide variety of pre-built user segments, as well as the ability to request custom segments when needed. Placement targeting is also strong on StackAdapt, with robust whitelist/blacklist capabilities. Results have always been right where we want them to be.
Read Cameron Solu's full review
Eric Figura profile photo
March 18, 2019

Lots of Good Layers With StackAdapt

Score 8 out of 10
Vetted Review
Verified User
Review Source
At our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.
  • StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
  • These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
  • They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.
  • Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
  • Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
  • The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.
When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.
Read Eric Figura's full review
Marina Grindle profile photo
March 18, 2019

Easy to Use, Even for Beginners

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use StackAdapt in both our paid media and earned media departments for native and display ads.
  • They have really great customer service. Everyone is assigned a person on their account that can help them with pretty much anything.
  • The platform is really easy to use. I have no experience doing paid media and I am able to set up campaigns successfully.
  • The results for our clients have been really impressive and we can continue to ramp up native ad budgets for clients because the results speak for themselves.
  • I wish you had the ability to resize images to the recommended sizes straight from the campaign management page, but you have to upload images that are the correct size already.
StackAdapt is great for content promotion, display ads, and native ads of any sorts. I have only used it in this capacity so I'm not sure of other situations where it might not work as well.
Read Marina Grindle's full review
No photo available
March 22, 2019

Slick, Easy-to-Use, Great Reps

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use it to run a variety of video campaigns with a number of different objectives. We've leveraged StackAdapt for awareness campaigns, generating a large pool of users to then retarget at a later date with more targeted content, as well as boosting content for clicks in hopes on driving on-page conversions for clients.
  • Communication: Their reps are incredibly transparent, thorough and detailed. I really, really appreciate that.
  • Creativity: Not only are the reps communicative, they actually bring new, fresh ideas to the table. As busy as we are, I can't thank them enough for that.
  • Easy-to-use: As detailed as the dashboard is, it's actually pretty easy to use and bring new users up-to-speed on.
  • I'd like to see easier grouped campaign reporting.
  • Easy to find benchmarks and anticipated results. I love how LinkedIn's ad platform gives you examples of what to expect with your campaign. Having an easily accessible view of benchmarks and projected results would be great.
  • Live mockups. Like Teads, I'd love to see shareable mockups of ads to share with stakeholders for approval.
I've only used the platform for video ad distribution, but overall, I've been beyond impressed with the results we've been able to generate for a number of clients thus far. Be it awareness, views, impressions, clicks, or on-page conversions, our various campaigns have generated strong results across the board. We've recently started a retargeting/sequencing campaign, so I'm really interested to see what kind of results that will generate.
Read this authenticated review
No photo available
March 21, 2019

StackAdapt is a fantastic platform to executive native and build top-funnel audiences

Score 10 out of 10
Vetted Review
Verified User
Review Source
We utilize StackAdapt to execute native advertising. The platform is seamless when it comes to building out creative directly into the platform that will dynamically insert into publisher sites.
  • Creative building in the platform.
  • Contextual targeting.
  • Dynamic re-marketing.
  • Behavioral and interest targeting.
  • Bottom funnel marketing.
  • Additional publishers.
StackAdapt works very well for building out top funnel audiences to leverage for remarketing with bottom funnel channels. StackAdapt has not been particularly effective for conversions and bottom funnel marketing.
Read this authenticated review
Christopher Penn profile photo
October 05, 2018

StackAdapt: Great Service, Positive ROI, and Great Partner

Score 10 out of 10
Vetted Review
Reseller
Review Source
StackAdapt is used by our entire organization. We use it for retargeting advertising for ourselves and for clients.
  • Outstanding customer service - highly responsive.
  • Open to customer innovation - we have submitted multiple feature suggestions and seen them implemented - even new lines of business.
  • Simple to use interface - anyone comfortable with modern SaaS apps will have no problem using it.
  • Lack of highly refined targeting for job titles and geographies
  • No list-based retargeting
  • No option to hit specific domains individually without jerryrigging it
StackAdapt is best suited for companies which currently do native, display, and video advertising, and those companies doing retargeting. It is best for companies who have tight integration with their martech/adtech agencies.
Read Christopher Penn's full review
Kristy Mihill profile photo
October 05, 2018

StackAdapt Stacks Up Against the Competition

Score 10 out of 10
Vetted Review
Verified User
Review Source
StackAdapt is the only native platform we use in our agency. Our team in the paid media department uses the platform to promote client content.
  • StackAdapt provides quality traffic to our client websites.
  • StackAdapt's staff is extremely knowledgeable and will do anything to help you and your clients.
  • StackAdapt's process of making sure no traffic from their platform is fraudulent, is amazing.
  • There aren't many things I find that need improvement on the StackAdapt platform. Whenever we suggest a change, they happily oblige, and do anything they can to build it into their platform.
StackAdapt is well-suited to promote any content your clients have to offer. The traffic they provide to our client's websites is highly qualified and they provide some of the longest times on site from any platform that we use.
Read Kristy Mihill's full review

Feature Scorecard Summary

Data Transfer (7)
8.3
DSP integration (5)
8.8
Ad campaign creation (10)
9.4
Ad deployment (10)
9.3
Display advertising (9)
7.5
Ad display and retargeting segmentation (9)
8.2
Sequence targeting (6)
6.5
Ad dashboards (10)
8.4
Ad performance reports (10)
8.3
Ad conversion tracking (9)
8.1
Ad attribution reporting (6)
8.8
Cross-channel ad management (3)
7.3
Ad forecasting and optimization (8)
7.6

About StackAdapt

StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.

StackAdapt Technical Details

Operating Systems: Unspecified
Mobile Application:No