StackAdapt

StackAdapt is well-suited in situations where you need to drive awareness to a niche audience that cannot be easily targeted on the GDN. For our agency it is useful for our Canadian clients only, as HST is added to the advertising costs. We cannot pass this on to our international clients and therefore do not use the platform for any clients outside of Canada.

All customers are taken very seriously, and you're assigned a dedicated account rep to help you through any issues.

StackAdapt has performed well for our agency across a number of clients in varying industries, categories, and verticals. We have recommended them for multiple clients and have found the process of activation and campaign management to be seamless. Reps from StackAdapt are communicative and are always available for assistance when needed.

Support has been exceptional. Our dedicated team is always available and ready to answer any questions that may arise. We receive updates from them on a regular basis and they go above and beyond providing assistance when needed. The team is absolutely one of the bright spots in our relationship with StackAdapt.

StackAdapt is great for agencies/clients that don't have the time or resources to be in a UI managing campaigns daily.

For B2C applications, if you have a product that dovetails with someone's lifestyle, using StackAdapt will put you in your prospective client's lap. For B2B applications, you will need intimate knowledge of what your prospects do when they are reading or searching for pleasure in order to hit them at the right time. Your ad and content will need to address their pain points so well that they mentally shift gears from escape from work back to work to click and follow your breadcrumbs.

StackAdapt is well suited for easy deployment of native campaigns. Its simplicity is its greatest selling point. Users are able to navigate easily on the dashboard, retrieve tags for tracking, and organize campaigns easily.
It is less appropriate for e-commerce campaigns with a conversion goal metric. StackAdapt's strength is its top funnel strategies as it relates to the digital funnel.

I've only used the platform for video ad distribution, but overall, I've been beyond impressed with the results we've been able to generate for a number of clients thus far. Be it awareness, views, impressions, clicks, or on-page conversions, our various campaigns have generated strong results across the board. We've recently started a retargeting/sequencing campaign, so I'm really interested to see what kind of results that will generate.

If you need to get the best native inventory and help with branding initiatives, StackAdapt can really come in handy.

StackAdapt works very well for building out top funnel audiences to leverage for remarketing with bottom funnel channels. StackAdapt has not been particularly effective for conversions and bottom funnel marketing.

If you have limited budgets, StackAdapt is not one I’d recommend. They have minimum spends for campaigns set to maximize conversions. Make sure you keep an eye on the custom audience segments to have topics removed that are not relevant to your campaign.

StackAdapt is great for reaching large audiences with video or display creatives. They offer a wide variety of pre-built user segments, as well as the ability to request custom segments when needed. Placement targeting is also strong on StackAdapt, with robust whitelist/blacklist capabilities. Results have always been right where we want them to be.

StackAdapt is great for content promotion, display ads, and native ads of any sorts. I have only used it in this capacity so I'm not sure of other situations where it might not work as well.

When there is content significant to your clients' branding/goals at the time, StackAdapt is a good tool to reach both current and prospective audiences. The custom targeting capabilities can be a nice addition to a campaign when you want to reach a specific audience based on their intent or topics of interest. If time allows, you can get very granular in the detail of these audiences.

StackAdapt is best suited for companies which currently do native, display, and video advertising, and those companies doing retargeting. It is best for companies who have tight integration with their martech/adtech agencies.

StackAdapt is well-suited to promote any content your clients have to offer. The traffic they provide to our client's websites is highly qualified and they provide some of the longest times on site from any platform that we use.