TrustRadius
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.StackAdaptHonesty is the best policy.2019-03-29T19:34:23.760ZStackAdapt is being used by our digital department, a team of three. We utilize StackAdapt for all native campaigns pertaining to multiple verticals, ranging from E-commerce, non-profit, hospitality, education, and entertainment. The business problem it addresses is that it allows team member access to manage and optimize our native buys, providing the team full control of the campaign.,It's user-friendly, as we can navigate well throughout the platform.
The option to have custom segments built strengthens our targeting efforts.
Support from the StackAdapt team is awesome.,Dashboard and filter options. When you are running multiple campaigns it's challenging to pull the right analytics. Could potentially be a user error BUT I'd prefer it to be an easier process.,10,B2CJocelyn WallaceStackAdapt are masters at native advertising2019-03-21T17:57:40.257ZI've been working with StackAdapt for more than 4 years. I've always found the UI to be intuitive and easy to use. Performance has always been great, especially user engagement. The account team is second to none in their ability to support, advise, and problem solve. It's truly a great product that I would recommend adding to the tech stack for any digital marketing team.,User engagement
Conversion rate
CPA,Bid factoring
More detailed reporting.
Better campaign structure for easier use.,10,Always a positive ROI on campaigns.,,B2CBrandon MalloryEasy to Use Native Platform w/ Great Customer Service!2019-03-19T01:35:34.770ZWe use StackAdapt for running native ads. The customizable nature & in-platform photo resizing make it so the Digital Marketing team can handle everything without needing help from our Creative team.,Easy to use.
New services & capabilities offered regularly.
Great customer service!,More in-depth audience targeting.
Ability to switch between image sizes when creating an ad.
Users being able to remove topics in the custom audience segments without having to contact support.,9,Helped manage native campaigns with an easy to use platform.
Great customer service that is always responsive to questions.
Much more native customization available than our display DSP.,BothMegan SchutzStackAdapt: A Great Addition to Your Marketing Stack!2019-03-18T18:50:09.067ZStackAdapt is used in our Digital Media department. We deploy it to traffic video and display assets to relevant audiences for our clients. It is a very accessible platform that makes scaling your media easy and efficient. We're very happy with the self-service nature of the platform and the full visibility we have into results.,Scale. StackAdapt has access to many premium publishers and reaches a vast majority of our audiences.
Efficiency. CPMs are great, affordable, and allow us the flexibility we need.
Customer Service. The StackAdapt account management team is one of the best we've ever had the pleasure of dealing with. They are always eager to help.,The interface can be a bit confusing.,10,StackAdapt has proven to be a positive ROI driver for our clients. We normally range anywhere between a 1.5x and 3x ROAS for our campaigns on the platform.,Outbrain and Taboola,B2CCameron SoluLots of Good Layers With StackAdapt2018-10-16T17:44:45.406ZAt our company, the media department uses StackAdapt across a number of our clients. We use their platform mainly for their native video placements, as well as the ability to run those on custom targets StackAdapt creates based on keywords and site lists we provide. We have also used it to retarget users who have watched at least 50% of one of our promoted videos.,StackAdapt's video units work particularly well in terms of view rates across both Pre-Roll and Out-Stream video. This is, of course, depending on creative as well, but there has been consistent performance across most of the campaigns I have run.
These video units also serve to drive a decent amount of web traffic to our client's landing page. With CTRs that often out-perform other video centered vendors we have run with.
They are able to retarget users who have watched a portion of your video content with static in-feed native ads. Though we haven't seen many conversions coming from this tactic, the referral traffic has been at or above our benchmarks.,Their reporting tool seems clunky at first, and not super intuitive to use. But once you spend a little time with it the tool can actually be pretty useful.
Sometimes the dashboard function doesn't properly filter out everything you ask it to, forcing you to refresh the page and try again.
The pacing tool shown in the dashboard often makes no sense in the numbers it represents. My campaigns have just about always delivered in full, so this isn't exactly an issue, but still confusing to look at.,8,The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.,Sharethrough, Nativo and Google Marketing Platform (formerly DoubleClick),B2C,8,Promoting Video Content through Native Pre-Roll and In-Stream Placements
A/B Testing Static Images/Creative
Re-market to users who have watched/interacted with promoted content,10Eric Figura
Unspecified
StackAdapt
14 Ratings
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