Great tool for Programmatic Advertising!!
We've been using StackAdapt for programmatic advertising of our B2B clients as well as for our own businesses. The 3rd party data it gives …
Overview
What is StackAdapt?
StackAdapt, headquartered in Toronto offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics among other features.
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Product Details
- About
- Tech Details
What is StackAdapt?
StackAdapt offers their native advertising specialized DSP, supporting programmatic advertising with audience discovery, B2B targeting, and engagement analytics. The platform supports advertising campaign planning, execution, and analysis. Its contextual targeting enables the user to place ads next to content relevant to a reader of a website, to drive user engagement. Its Page Context AI and Keyword Rule Targeting in StackAdapt, helps users to identify where ads should appear across the web. The user builds a contextual strategy, input phrases and keywords, and StackAdapt will place ads on webpages with content that's relevant to the campaign.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
Available channels include native, display, video, audio, connected TV, video game, and digital out-of-home (DOOH). DOOH offers marketers a unique opportunity to get their message out in an interactive and eye-catching way on digital screens.
StackAdapt Videos
Webinar - Mastering Data to Unlock Advanced Media-Buying Strategies
Programmatic and ABM for B2B Marketers [StackAdapt Webinar]
How Programmatic Powers Engaging Digital Out-of-Home Experiences [StackAdapt Webinar]
Transforming 1st-Party Data into Advertising Gold [StackAdapt Webinar]
StackAdapt Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Comparisons
Compare with
Reviews and Ratings
(29)Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
April 01, 2024
Great tool for Programmatic Advertising!!
- 400% roughly
February 08, 2021
Home grown and easy-to-implement programmatic platform
- Lower than Search.
- Lower than Discovery.
- On par with Display.
January 29, 2021
StackAdapt - A great tool for advertisers!
- Improved CTR.
- Improved LPVR.
- Improved CPM.
- They are currently beating the CPA of two other "larger" DSPs.
October 07, 2019
StackAdapt delivered on all their promises
- Excellent traffic from our ads. Traffic exceeded our forecast.
- Excellent management of our budget. We did not spend near as much as we budgeted for the response we received through our test.
- The lead conversion was not expected to be high due to the type of content we deployed, but we received zero conversions, well below anticipated when compared to other ads for the same content.
March 22, 2019
Slick, Easy-to-Use, Great Reps
- More refined strategy for video display ads.
- More targeting options and features for niche audience segments.
- A higher quality of traffic from display ads.
March 21, 2019
StackAdapt are masters at native advertising
- Always a positive ROI on campaigns.
- Increase top funnel audience database.
- Allows us to leverage to increase top funnel database to increase bottom funnel reach.
- Allows us to increase sales by increasing database size.
March 19, 2019
Easy to Use Native Platform w/ Great Customer Service!
- Helped manage native campaigns with an easy to use platform.
- Great customer service that is always responsive to questions.
- Much more native customization available than our display DSP.
March 18, 2019
StackAdapt: A Great Addition to Your Marketing Stack!
- StackAdapt has proven to be a positive ROI driver for our clients. We normally range anywhere between a 1.5x and 3x ROAS for our campaigns on the platform.
March 18, 2019
Easy to Use, Even for Beginners
- We have increased the spend we have available for one of our clients by 100% because of the great results we've seen using StackAdapt.
March 18, 2019
Lots of Good Layers With StackAdapt
- The way we use StackAdapt, the ROI is usually negative. That said, we rarely look at ROI as a key factor in determining the success of these campaigns. A separate client who did utilize tactics based on conversions/ROI, reported great success.
October 05, 2018
StackAdapt: Great Service, Positive ROI, and Great Partner
- We have seen positive ROI from our ads.
- In working with support, we have received custom guidance to reduce our cost per engagement.
- We have seen substantial ROI from our custom development against the StackAdapt platform.
October 05, 2018
StackAdapt Stacks Up Against the Competition
- StackAdapt has had such a positive impact on our overall business objectives because it provides quality traffic to our clients' websites, promoting the content that internet users want these days.