StackAdapt

We use StackAdapt as an advertising channel for our clients to generate more awareness with their ideal audience. It primarily serves as a top-of-funnel channel that we run along with other channels like Google and Meta ads as a comprehensive marketing approach. It solves our need for a reliable display ads platform with robust audience targeting capabilities, more control, and more trust that our ads are placed on high-quality sites.

• For one of our clients, we've generated over 4.3x ROAS this year, which far exceeded our expectations for a programmatic display ad platform.
• Getting results for our clients with StackAdapt gives us an edge in attracting new clients, which helps us maintain client retention and satisfaction.

Criteo

Semrush, Google Analytics, Google Ads, Feedonomics, Shopify, Microsoft Advertising, Google Search Console

We use StackAdapt as our DSP, most commonly for running programmatic display, audio (podcasts and commercials), and connected TV (including on specialty channels like Hulu, Disney+, etc.). They are currently the only CTV and programmatic audio vendor that we use, and we use them as a managed service. We have a StackAdapt rep who sets up and maintains the campaigns for us, and we pull our own reporting on performance via an API connection.

• Thanks for utilizing managed service, using StackAdapt has allowed us to offer CTV and audio buys while only adding a minimal amount of work to our own workloads.
• StackAdapt's placement has been good for awareness campaigns, as they allow for affordable, large-scale advertising to broad audiences.
• Their platform is usually not part of our strategy when we focus on action/purchase/conversion because driving action from these placements is pretty rare.

Basis DSP

Mintel, Improvado, Looker Studio, Asana, Harvest, Expensify

We use StackAdapt's programmatic buys for awareness campaigns where we need affordable CPM's. This is more focused on finding the right eyeballs for impressions than direct-response conversions. Testing multiple tactics (display, native, audio, CTV) for the same audience segmentation is great. Also, their geofencing capabilities are some of the easiest to set up and launch (though you have to watch out for adding too many constraints for a small geofenced area).

• 10x lower CPM than similar LinkedIn Ads
• Tight geofencing to promote a short-duration conference
• Spending budget too quickly when pacing is not explicitly set

We mostly use StackAdapt, a flexible platform, for our online advertising requirements. It can be used in display, video, native, and social media, among other channels. The following describes how StackAdapt is used in our company and the business issues it helps us solve: Audience Targeting: With StackAdapt, we can target our target audience with precision by using a range of characteristics, including behaviors, interests, and even contextual relevance. By ensuring that the proper people see our ads, this targeting capacity raises the possibility of engagement and conversions.Campaign Optimization: Real-time analytics and performance tracking are the only two powerful capabilities the platform offers for campaign optimization. We can keep a close eye on the effectiveness of our efforts and quickly make changes to optimize return on investment. Creative Optimization: StackAdapt provides tools to test various ad creatives and optimize them according to performance indicators. This enables us to determine which creatives connect with our audience the most, resulting in more successful advertising campaigns. Cross-Channel Integration: We can oversee our digital advertising campaigns from a single dashboard by using StackAdapt. As a result, our workflow is streamlined, and our marketing campaigns can be more consistently coordinated. Data Insights: With its reporting and analytics tools, the platform offers insightful data on audience behavior, campaign performance, and industry trends. These observations support our data-driven decisions to keep refining our advertising approach.

• Competition and Saturation.
• High Cost.
• Improved Conversion Rates.

At [...] we have used StackAdapt as a in house advertising platform for a strategic approach for certain populations or target audiences. This gives us an advantage as it is an easy to use tool with a variety of channels for advertising. In the industry of real estate, we need to be creative and strategic with our approach. We are able to use this all in one product to plan and analyze in real time the results and interactions with our customers and prospects.

• We are able to use the hard data to target audiences further and drill down on a certain user or demographic in the industry
• I would say this program has increased the ROI by 2-300% roughly.

Google Ads and Basis DSP