TrustRadius: an HG Insights company

What is Subflare?

Subflare is a behavioral lead intelligence platform for B2B teams that receive demo, pricing, and contact requests through their website but have no reliable way to tell which ones deserve attention first.

What it tracks: Subflare records what a visitor does before they submit a form. This includes the pages they view, the order they view them in, how far they scroll, which elements they click, how long they spend on pricing or documentation, and whether they return across multiple sessions and days.

What it delivers: That behavior is translated into three outputs for the sales team. An Intent Score indicates how ready a lead is to act. A persona classification suggests whether the visitor is a technical evaluator or an economic buyer. A recommended next action gives the rep a concrete starting point for follow-up.

How it deploys: The platform runs on a single lightweight script with no external dependencies, no tracking cookies, and no data warehouse to connect. Sensitive form values are stripped in the visitor's browser before anything is transmitted.

Screenshots

Product screenshot
Screenshot of Dashboard view
Screenshot of Lead view
Screenshot of Lead journey

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Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo
Supported CountriesEMEA & Americas
Supported LanguagesEnglish

Downloads

FAQs

What are Subflare's top competitors?
Demandbase One, 6sense, and GTM AI powered by ZoomInfo are common alternatives for Subflare.